Marketing Specialist - Accommodations Plus International

The Marketing Specialist will play a key role in developing and executing strategic marketing initiatives for API. This position is not just about coming up with innovative ideas; you will be responsible for both the strategy and hands-on execution of campaigns aimed at increasing brand awareness, attracting new clients, and retaining our diverse client portfolio. We are seeking a highly strategic marketer who excels in a B2B setting and has a proven track record of translating marketing plans into action. Your expertise will help shape long-term marketing strategies, while your ability to manage the day-to-day execution ensures successful outcomes. This role demands a high-energy, results-driven individual passionate about technology, brand-building, and delivering exceptional service.


Essential Functions:Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Lead creative efforts to build and evolve the API brand, ensuring consistent and compelling messaging across all touchpoints.
• Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
• Conceptualize and execute innovative marketing campaigns, ensuring the creative vision aligns with strategic goals. Regularly assess campaign performance and optimize for better results.
• Conduct in-depth client research and competitive analysis to continuously refine and adapt marketing strategies and communications to the market’s evolving needs.
• Oversee the creation and distribution of content across all channels—website, social media, email, and more—ensuring content is on-brand, targeted, and engaging for various audiences.
• Take a hands-on role in the creative development and execution of marketing strategies for events, conferences, webinars, and trade shows—ensuring each event is a memorable experience that showcases the brand effectively and engages key audiences.
• Build strong relationships with internal stakeholders (sales, product, HR, etc.) and external partners, ensuring marketing initiatives align with overall business goals.
• Lead or support various special projects and ad-hoc marketing initiatives, including product launches, market expansions, or internal communications.
• Collaborate with the HR and internal teams to develop and execute effective internal communications that reinforce company culture and drive employee engagement.
• Manage the marketing budget, ensuring efficient allocation of resources across projects and channels, and provide regular performance reports with insights for ongoing improvement.

Required Skills, Education and Experience

• Bachelor's degree in Marketing, Public Relations, Business Administration, or related field.
• Minimum of 3-5 years’ experience in marketing, product, and/or brand management, with a strong focus on B2B marketing.
• Proficiency with online marketing, social media tools, and experience with marketing automation and CRM platforms (e.g., Salesforce, HubSpot, Adobe Creative Suite, Hootsuite, Google Analytics) to manage campaigns, track performance, and nurture leads.
• Ability to develop, track, manage, and analyze marketing initiatives to measure success and optimize performance.
• Successful track record in managing and achieving key performance indicators (KPIs) and driving ROI through strategic marketing efforts.
• Exceptional verbal and written communication skills, with the ability to tailor messaging for different audiences and formats.
• Self-motivated, independent thinker with strong problem-solving abilities and a creative mindset.
• Ability to multi-task, prioritize, and work well under strict deadlines in a fast-paced environment, while managing multiple projects simultaneously.
• Global brand cultivation and management experience, with a focus on consistency across geographies and diverse client portfolios.
• Strong collaboration skills with the ability to work cross-functionally with sales, product, HR, and other departments to align marketing efforts with overall business objectives.
• Event and conference management experience, with an ability to plan, execute, and creatively enhance events, both in-person and virtual, to drive engagement and brand awareness.
• Analytical mindset with the ability to analyze data and extract actionable insights to continuously improve marketing strategies.
• Experience with account-based marketing (ABM) and the ability to create tailored marketing strategies for key accounts and industry verticals.

Position Type and Expected Hours of Work
Full time, Monday through Friday, normal core business hours and as needed on nights and weekends unless otherwise specified. This is a hybrid opportunity with a minimum of 3 days in our Melville, NY headquarters. 

Supervisory Responsibility
None

Travel Requirements
Minimal

Compensation
Good faith annual salary range for this position is $100,000 to $120,000 plus bonus and is commensurate with experience. 
 

Who We Are

API is the global leader for crew accommodation solutions, and we are changing the way businesses manage travel. Our technology platform streamlines the entire crew planning process, making day-to-day operations more efficient and elevating the crew layover experience. API’s proprietary technology, mobile solutions and our experienced team are positioned to offer our clients a complete, end-to-end platform that integrates seamlessly into their process. We are looking for dynamic, creative, and tech savvy individuals to join our team. If you are passionate about hard work, providing impeccable service, technology, and solutions to our clients then API may be a great fit for you!

Other Duties

Duties, responsibilities and activities may change at any time according to business needs.

The performance of additional responsibilities if you are designated as a Data Protection Champion (DPC), Senior Information Risk Owner (SIRO) or Information Assurance Accounting Officer (IAAO).

Work Environment

This position operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to stand, walk; use hands to finger, handle or feel; and reach with hands and arms.

AAP/EEO Statement

Accommodations Plus International is an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, alienage or national origin, ancestry, citizenship status, age, disability or handicap, sex, marital status, veteran status, sexual orientation, genetic information, arrest record, or any other characteristic protected by applicable federal, state or local laws. Our management team is dedicated to this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, employee activities and general treatment during employment.

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