Marketing Specialist, Content Marketing - Ascension Health
Austin, TX
About the Job
Details
+ Department: Marketing Operations
+ Schedule: Full time
+ Location: Austin, TX (Hybrid, on site 2-3 days a week)
Benefits
Paid time off (PTO)
Various health insurance options & wellness plans
Retirement benefits including employer match plans
Long-term & short-term disability
Employee assistance programs (EAP)
Parental leave & adoption assistance
Tuition reimbursement
Ways to give back to your community
_Benefit options and eligibility vary by position. Compensation varies based on factors including, but not limited to, experience, skills, education, performance and salary range at the time of the offer._
Responsibilities
Ascension is actively seeking a creative and results-driven individual to fill the role of Marketing Specialist for Content Marketing. In this pivotal position, you will be responsible for developing and implementing content strategies that enhance patient engagement, drive awareness, and contribute to the positive brand perception of the ministry, with a specific emphasis on writing and design skills for local area content development.
Key Responsibilities:
1. Content Development:
+ Create compelling and relevant content for various service lines, emphasizing Pediatrics, Women's Health, Cardiovascular, Neuroscience and Orthopedics.
+ Develop engaging written and visual content that aligns with organizational goals and resonates with the local community.
1. Campaign Planning and Execution:
+ Lead the planning and execution of targeted content marketing campaigns to promote service line specialties and drive patient volume.
+ Utilize creative writing and design skills across various channels, including digital, traditional media, and community outreach.
1. Brand Promotion:
+ Oversee the content marketing strategy to ensure consistency in messaging, branding, and a strong local appeal.
+ Collaborate with cross-functional teams to align content strategies with broader organizational initiatives.
1. Collaboration with Service Line Leaders:
+ Work closely with service line leaders, physicians, and clinical teams to understand key strengths, offerings, and market differentiators for each service line.
+ Align content efforts with service line goals and collaborate on promotional activities with a focus on local relevance.
1. Multichannel Marketing:
+ Implement multichannel content marketing approaches to reach target audiences through various platforms.
+ Utilize social media, events, email marketing, and advertising with an emphasis on impactful writing and design to promote service lines and the ministry locally.
1. Data-Driven Insights:
+ Utilize data analytics to understand content performance, market trends, and patient preferences.
+ Derive actionable insights to optimize content strategies and improve service line and ministry promotion.
1. Community Engagement:
+ Lead content-driven community engagement initiatives to build positive relationships with local communities and enhance the ministry's presence.
+ Collaborate with community organizations and partners to support health and wellness initiatives with locally tailored content.
1. Budget Management:
+ Manage the content marketing budget, ensuring cost-effective operations while maintaining high standards of quality.
Requirements
Education:
+ High School diploma equivalency with 2 years of cumulative experience OR Associate's degree/Bachelor's degree OR 4 years of applicable cumulative job specific experience required.
Additional Preferences
Educational Background:
+ Bachelor's degree in Marketing, Communications, English, Design, Business, Healthcare Administration, or a related field is HIGHLY preferred.
+ Relevant certifications in content marketing, writing, or design are a plus.
Professional Experience:
+ Minimum of 2-3 years of progressive experience in marketing, with a focus on healthcare or hospital marketing.
+ Demonstrated experience in content creation, emphasizing writing and design skills.
Skills and Competencies:
+ Strong strategic thinking, project management, and analytical skills.
+ Excellent communication and collaboration skills, with a focus on impactful writing and design.
+ Ability to work in a fast-paced environment and manage multiple priorities.
+ Experience with beginner photography/videography.
Adaptability and Flexibility:
+ Ability to adapt to changing priorities and evolving content marketing strategies.
#GMDx
Why Join Our Team
Ascension associates are key to our commitment of transforming healthcare and providing care to all, especially those most in need. Join us and help us drive impact through reimagining how we can deliver a people-centered healthcare experience and creating the solutions to do it. Explore career opportunities across our ministry locations and within our corporate headquarters.
Ascension is a leading non-profit, faith-based national health system made up of over 134,000 associates and 2,600 sites of care, including more than 140 hospitals and 40 senior living communities in 19 states.
Our Mission, Vision and Values encompass everything we do at Ascension. Every associate is empowered to give back, volunteer and make a positive impact in their community. Ascension careers are more than jobs; they are opportunities to enhance your life and the lives of the people around you.
Equal Employment Opportunity Employer
Ascension will provide equal employment opportunities (EEO) to all associates and applicants for employment regardless of race, color, religion, national origin, citizenship, gender, sexual orientation, gender identification or expression, age, disability, marital status, amnesty, genetic information, carrier status or any other legally protected status or status as a covered veteran in accordance with applicable federal, state and local laws.
For further information, view the EEO Know Your Rights (English) (https://www.eeoc.gov/sites/default/files/2022-10/22-088_EEOC_KnowYourRights_10_20.pdf) poster or EEO Know Your Rights (Spanish) (https://www.eeoc.gov/sites/default/files/2022-10/22-088_EEOC_KnowYourRightsSp_10_20.pdf) poster.
As a military friendly organization, Ascension promotes career flexibility and offers many benefits to help support the well-being of our military families, spouses, veterans and reservists. Our associates are empowered to apply their military experience and unique perspective to their civilian career with Ascension.
Pay Non-Discrimination Notice (https://www.dol.gov/sites/dolgov/files/ofccp/pdf/pay-transp_%20English_formattedESQA508c.pdf)
Please note that Ascension will make an offer of employment only to individuals who have applied for a position using our official application. Be on alert for possible fraudulent offers of employment. Ascension will not solicit money or banking information from applicants.
E-Verify Statement
This employer participates in the Electronic Employment Verification Program. Please click the E-Verify link below for more information.
E-Verify (https://e-verify.uscis.gov/web/media/resourcesContents/E-Verify_Participation_Poster_ES.pdf)
+ Department: Marketing Operations
+ Schedule: Full time
+ Location: Austin, TX (Hybrid, on site 2-3 days a week)
Benefits
Paid time off (PTO)
Various health insurance options & wellness plans
Retirement benefits including employer match plans
Long-term & short-term disability
Employee assistance programs (EAP)
Parental leave & adoption assistance
Tuition reimbursement
Ways to give back to your community
_Benefit options and eligibility vary by position. Compensation varies based on factors including, but not limited to, experience, skills, education, performance and salary range at the time of the offer._
Responsibilities
Ascension is actively seeking a creative and results-driven individual to fill the role of Marketing Specialist for Content Marketing. In this pivotal position, you will be responsible for developing and implementing content strategies that enhance patient engagement, drive awareness, and contribute to the positive brand perception of the ministry, with a specific emphasis on writing and design skills for local area content development.
Key Responsibilities:
1. Content Development:
+ Create compelling and relevant content for various service lines, emphasizing Pediatrics, Women's Health, Cardiovascular, Neuroscience and Orthopedics.
+ Develop engaging written and visual content that aligns with organizational goals and resonates with the local community.
1. Campaign Planning and Execution:
+ Lead the planning and execution of targeted content marketing campaigns to promote service line specialties and drive patient volume.
+ Utilize creative writing and design skills across various channels, including digital, traditional media, and community outreach.
1. Brand Promotion:
+ Oversee the content marketing strategy to ensure consistency in messaging, branding, and a strong local appeal.
+ Collaborate with cross-functional teams to align content strategies with broader organizational initiatives.
1. Collaboration with Service Line Leaders:
+ Work closely with service line leaders, physicians, and clinical teams to understand key strengths, offerings, and market differentiators for each service line.
+ Align content efforts with service line goals and collaborate on promotional activities with a focus on local relevance.
1. Multichannel Marketing:
+ Implement multichannel content marketing approaches to reach target audiences through various platforms.
+ Utilize social media, events, email marketing, and advertising with an emphasis on impactful writing and design to promote service lines and the ministry locally.
1. Data-Driven Insights:
+ Utilize data analytics to understand content performance, market trends, and patient preferences.
+ Derive actionable insights to optimize content strategies and improve service line and ministry promotion.
1. Community Engagement:
+ Lead content-driven community engagement initiatives to build positive relationships with local communities and enhance the ministry's presence.
+ Collaborate with community organizations and partners to support health and wellness initiatives with locally tailored content.
1. Budget Management:
+ Manage the content marketing budget, ensuring cost-effective operations while maintaining high standards of quality.
Requirements
Education:
+ High School diploma equivalency with 2 years of cumulative experience OR Associate's degree/Bachelor's degree OR 4 years of applicable cumulative job specific experience required.
Additional Preferences
Educational Background:
+ Bachelor's degree in Marketing, Communications, English, Design, Business, Healthcare Administration, or a related field is HIGHLY preferred.
+ Relevant certifications in content marketing, writing, or design are a plus.
Professional Experience:
+ Minimum of 2-3 years of progressive experience in marketing, with a focus on healthcare or hospital marketing.
+ Demonstrated experience in content creation, emphasizing writing and design skills.
Skills and Competencies:
+ Strong strategic thinking, project management, and analytical skills.
+ Excellent communication and collaboration skills, with a focus on impactful writing and design.
+ Ability to work in a fast-paced environment and manage multiple priorities.
+ Experience with beginner photography/videography.
Adaptability and Flexibility:
+ Ability to adapt to changing priorities and evolving content marketing strategies.
#GMDx
Why Join Our Team
Ascension associates are key to our commitment of transforming healthcare and providing care to all, especially those most in need. Join us and help us drive impact through reimagining how we can deliver a people-centered healthcare experience and creating the solutions to do it. Explore career opportunities across our ministry locations and within our corporate headquarters.
Ascension is a leading non-profit, faith-based national health system made up of over 134,000 associates and 2,600 sites of care, including more than 140 hospitals and 40 senior living communities in 19 states.
Our Mission, Vision and Values encompass everything we do at Ascension. Every associate is empowered to give back, volunteer and make a positive impact in their community. Ascension careers are more than jobs; they are opportunities to enhance your life and the lives of the people around you.
Equal Employment Opportunity Employer
Ascension will provide equal employment opportunities (EEO) to all associates and applicants for employment regardless of race, color, religion, national origin, citizenship, gender, sexual orientation, gender identification or expression, age, disability, marital status, amnesty, genetic information, carrier status or any other legally protected status or status as a covered veteran in accordance with applicable federal, state and local laws.
For further information, view the EEO Know Your Rights (English) (https://www.eeoc.gov/sites/default/files/2022-10/22-088_EEOC_KnowYourRights_10_20.pdf) poster or EEO Know Your Rights (Spanish) (https://www.eeoc.gov/sites/default/files/2022-10/22-088_EEOC_KnowYourRightsSp_10_20.pdf) poster.
As a military friendly organization, Ascension promotes career flexibility and offers many benefits to help support the well-being of our military families, spouses, veterans and reservists. Our associates are empowered to apply their military experience and unique perspective to their civilian career with Ascension.
Pay Non-Discrimination Notice (https://www.dol.gov/sites/dolgov/files/ofccp/pdf/pay-transp_%20English_formattedESQA508c.pdf)
Please note that Ascension will make an offer of employment only to individuals who have applied for a position using our official application. Be on alert for possible fraudulent offers of employment. Ascension will not solicit money or banking information from applicants.
E-Verify Statement
This employer participates in the Electronic Employment Verification Program. Please click the E-Verify link below for more information.
E-Verify (https://e-verify.uscis.gov/web/media/resourcesContents/E-Verify_Participation_Poster_ES.pdf)
Source : Ascension Health