Marketing Science Analyst - State Farm

Being good neighbors – helping people, investing in our communities, and making the world a better place – is who we are at State Farm. It is at the core of how we operate and the reason for our success. Come join a #1 team and do some good! Khakis optional. . .

At State Farm, we offer more than just a paycheck. Check out our suite of benefits designed to give you the flexibility you need to take care of you and your family!

• Get Paid! On top of our competitive pay, you are eligible for an annual raise and bonus.
• Stay Well! Focus on you and your family’s health with our robust health and wellbeing programs. State Farm pays most of your healthcare premium, and we offer multiple healthcare plan options, including a high deductible plan. All medical plans provide 100% coverage for in-network preventative care, AND you and your family have access to vision, dental, telemedicine, 24/7 mental health professionals, and much more!
• Develop and Grow! Take advantage of educational benefits like industry leading training programs, top-notch tuition assistance programs, employee resource groups, and mentoring.
• Plan Ahead! Plan for those big moments in life with benefits like fertility/IVF/adoption assistance, college coaching, national discount programs, interactive monthly financial workshops, free financial coaching, and more. You can also start a savings account or consider financing through our State Farm Federal Credit Union!
• Take a Little “You” Time! You will have access to our generous time off policies designed so you can plan around holidays, family events, volunteering, or just to take a relaxing day off. With the opportunity to initially earn up to 20 days annually plus parental leave, paid holidays, celebration day, life leave (40 hours/year), bereavement leave, and community service/education support days, there will be plenty of time for you!
• Give Back! We offer several ways to give back through our Matching Gift Program, Good Neighbor Grant Program, and the Employee Assistance Fund.
• Finish Strong! Plan for retirement using free financial advisors and a 401(k) plan with company contributions of up to 7% of your salary.

Visit our State Farm Careers page for more information on our benefits, locations, and the hiring process of joining the State Farm team!

HYBRID:Qualified candidates (in or near hub locations listed below) should plan to spend time working from home and some time working in the office as part of our hybrid work environment.

REMOTE:Qualified candidates (outside of hub locations listed below) may be considered for 100% remote work arrangements based on where a candidate currently resides or is currently located.
LOCATIONS: Dunwoody, GA; Richardson, TX; Tempe, AZ; or Bloomington, IL
SPONSORSHIP: Applicants are required to be eligible to lawfully work in the U.S. immediately; employer will not sponsor applicants for U.S. work authorization (e.g. H-1B visa) for this opportunity.
For Los Angeles candidates: Pursuant to the Los Angeles Fair Chance Initiative for Hiring, we will consider for employment qualified applicants with criminal histories.
For San Francisco candidates: Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
For Vermont candidates: Potential salary range: $75,260.25-142,000.00
For Colorado, Hawaii, Maryland, Washington State, and Washington D.C. candidates: Potential salary range: $75,260.25-156,200.00
Application deadline is expected to close on 11/22/2024. Applicant volume and hiring needs may result in early closure or extension beyond the listed deadline. To submit an application, click "Apply" on the job listing page on the State Farm career site.
For California, New York, and Connecticut candidates: Potential salary range: $75,260.25-$177,500.00
Potential yearly incentive pay: up to 15% of base salary

The Marketing Science Analyst is responsible for insights, optimization, experimental design & testing, measuring results, and recommendations within funnel tactics for our digital media. This role also includes a focus on identifying and leveraging AI/ML models to further improve tactic results.

As a Marketing Science Analyst, you will get to:

• Work closely with business partners to define tactic goals and objectives
• Leverage data to derive insights and inform marketing tactic execution
• Utilize analytical and quantitative skills by using data and metrics to test theories, confirm assumptions, generate insights/recommendations, and measure success
• Compile, prepare, and translate complex data into concise reports and dashboards that provide insights and
• informs next-step actions.
• Identify opportunities for increasing efficiency and consistency within work processes.
• Remain current on industry trends and brings forward opportunities for innovation.

Highly Desired:

• Digital media experience including familiarity with optimizing digital marketing KPIs and maximizing on ROI
• Ability to extract, manipulate and analyze large and complex sets of data to provide business insights across a broad range of needs and target audiences
• Experience conducting assessments of marketing performance
• Working knowledge of marketing models, other statistical techniques, and robust digital marketing acumen
• Ability to work effectively, both individually and as a member of a project team
• Ability to collaborate across departments, build relationships and present to a variety of audiences at all levels of the organization
• Understanding of how marketing channels work together through the marketing funnel
• Experience with CTV Analytics

Additional Skills:

• Proficiency in SQL, Python, R, or SAS, or ability to readily acquire proficiency based on experience with comparable programming/querying languages
• Experience working across multiple computing platforms and operating systems, with an emphasis on AWS, but including other platforms as well (such as Hadoop or DB2)
• Experience producing reports and dashboards using business intelligence and visualization tools (e.g., Microsoft Excel, Tableau, QlikView, etc.)