Marketing Programs Manager - ISMG - Information Security Media Group

About Us 
CyberTheory is a data-driven full-service cybersecurity marketing advisory firm catering towards B2B organizations looking to strategically target their marketing spend within cybersecurity.

Our team provides clients with guidance for every step of the marketing cycle with the ultimate goal of driving tangible results and lasting success! We utilize laser-like precision to design overall marketing strategies that align with our clients’ audiences, timing, and channels for maximum impact. Our ability to harness the transformative power of innovative ideas and turn them into impactful marketing strategies that will captivate audiences, amplify brand presence, and drive remarkable results, is what gives CyberTheory our creative edge and a major competitive advantage as well.  

The Opportunity
Our team is looking for a savvy Marketing Programs Manager to support and grow strategic client programs at a fast-growing cybersecurity marketing agency. Primary duties are general project management, keeping tactics on track and at peak performance by coordinating deliverables, tracking, analyzing, optimizing and reporting results, ensuring project goals are met.

The Marketing Programs Manager will look for opportunities to improve program performance, both for individual clients and over time across all clients, and contribute strategy, insight and innate marketing talent to a variety of cybersecurity digital marketing programs for clients as well as to promote the agency itself.  This role requires strong communication and collaboration skills to work closely with many departments to set up and launch programs, including sales, creative services, clients, partners, and campaign management, yet act independently when needed to solve problems through proactive action.

Responsibilities

• ​​​​Plan, coordinate, execute and report on a variety of marketing programs for clients
• Track and analyze results; report successes and/or identify gaps, recommending actions to improve results
• Manage deliverables with internal teams and external vendors; support the development of content, working with agency partners and creative services providers, as well as occasionally contributing copywriting and/or content reviews
• Manage resources for each assigned project to stay on schedule
• Keep internal and client teams informed on status and project details  
• Anticipate potential issues through frequently reviewing data and use critical thinking and action to shift components as needed to head off or resolve issues
• Effectively balance the needs of the client, agency and partners

Requirements

• BS/BA in Marketing or a related field of study
• 7 years of experience in B2B Marketing Project & Program Management within the technology industry 
  • Cybersecurity experience preferred
• Knowledge of basic Sales / Business Development Rep lead qualification processes and how marketing contributes to the sales pipeline
• Generalist skills with interest in variety and the ability to work on many types of marketing projects successfully
• Prior experience in a client-facing role with suitable professional presence
• Reliable detail orientation and ability to meet deadlines - ability to execute tasks thoroughly and double check the work
• Strategic orientation & ability to 'look around corners' for opportunities to improve results, grow client sales and satisfaction
• Creative and analytical - able to solve problems with known or new solutions
• Can act independently toward program goals when needed as well as collaborate effectively
• Excellent written and verbal communication skills
• Basic proficiency in Microsoft Excel, PowerPoint, Google Office

Details 

• Start Date: ASAP 
• Location: On-site (Princeton, NJ HQ or Midtown, NYC location)
• We’re in the office Monday through Friday from 8:30am until 5:30pm  
• Salary range: $75k - $100k - Exact compensation may vary based on skills, experience and location.  

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