Marketing Operations Manager at Crown Equipment Corporation

Company Description:

Crown Equipment Corporation is a leading innovator in world-class forklift and material handling equipment and technology. As one of the world’s largest lift truck manufacturers, we are committed to providing the customer with the safest, most efficient and ergonomic lift truck possible to lower their total cost of ownership.

Primary Responsibilities

• Guide the Company’s global lead management program and enterprise marketing automation solution.
• Work with various departments across the company to create project requirements and oversee development support.
• Manage overall platform, as well as processes and procedures, to support optimal delivery of sales leads to the organization.
• Implement tools necessary to increase platform value to the company’s overall marketing strategy.
• Provide direction for user testing and data validations as well as global adoption and use of the solution.
• Manage and maintain department processes relevant to lead management and marketing automation.
• Support development and execution of marketing campaigns and prepare reports to evaluate Return on Investment (ROI).
• Manage day-to-day responsibilities of the lead management team, balancing resources, and skills across multiple projects. 
• Work with the Marketing Operations & Technology Manager, Information Technology (IT), and other departments to create project requirements and obtain and oversee development support.
• Ensure development and approval process are followed. Report on key platform metrics and project progress to department leadership. 
• Produce management reports and presentations.
• Oversee the lead management team in supporting strategic marketing campaign development and execution.
• Collaborate with marketing managers to ensure efficient and effective support of the campaign process.

Qualifications

• Bachelor’s Degree in business, marketing or related field, along with 5 plus years of related experience is required.
• Experience in delivering customer support through multiple contact channels, including e-mail, chat, and phone.
• Excellent service philosophy and understanding of the challenges of providing a superior customer experience.
• Outstanding and demonstrated process and project management skills.
• Sets compelling goals and continuously works to improve processes.
• Translates the vision/mission of the organization into actionable, quantitative plans.
• Demonstrate the ability to influence key stakeholders across the company at all levels.
• Excellent written and verbal communications skills.
• Outstanding interpersonal skills and ability to work effectively as a member of a fast-paced marketing team.
• Ability to prioritize projects, work within short time frames and meet deadlines. 
• Exceptional skills with Microsoft Word, Excel, and PowerPoint.

Work Authorization:

Crown will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas or who need sponsorship for work authorization now or in the future, are not eligible for hire.

No agency calls please.

Compensation and Benefits:

Crown offers an excellent wage and benefits package for full-time employees including Health/Dental/Vision/Prescription Drug Plan, Flexible Benefits Plan, 401K Retirement Savings Plan, Life and Disability Benefits, Paid Holidays, Paid Vacation, Tuition Reimbursement, and much more.

EO/AA Employer Minorities/Females/Protected Veterans/Disabled