Marketing Manager - Dignity Health
Phoenix, AZ
About the Job
Overview
Hello humankindness Located conveniently in the heart of Phoenix Arizona. St. Josephs Hospital and Medical Center is a 571-bed not-for-profit hospital that provides a wide range of health social and support services. Founded in 1895 by the Sisters of Mercy St. Josephs was the first hospital in the Phoenix area. More than 125 years later St. Josephs remains dedicated to its mission of caring for the poor and underserved.We are extremely proud to be a nationally recognized center for quality quaternary care medical education and research. St. Josephs includes the internationally renowned Barrow Neurological Institute Norton Thoracic Institute Cancer Center at St. Josephs Ivy Brain Tumor Center and St. Josephs Level I Trauma Center (which is verified by the American College of Surgeons). The hospital is also a respected center for high-risk obstetrics neuro-rehabilitation orthopedics and other medical services. St. Joseph’s is considered a sought-after destination hospital for treating the most complex cases from throughout the world. Every day approximately 20 percent of the hospital’s patients have traveled from outside of Arizona and the United States to seek treatment at St. Joseph’s.U.S News & World Report routinely ranks St. Josephs among the top hospitals in the United States for neurology and neurosurgery. In addition St. Josephs boasts the Creighton University School of Medicine at St. Josephs and a strategic alliance with Phoenix Childrens Hospital.St. Josephs is consistently named an outstanding place to work and one of Arizonas healthiest employers. Come grow your career with one of Arizonas Most Admired Companies.Look for us on Facebook and follow us on Twitter.For the health of our community ... we are proud to be a tobacco-free campus.
Responsibilities
JOB SUMMARY
The Marketing Manager will be instrumental in shaping and executing marketing strategies within the market. The Marketing Manager provides leadership and support for marketing efforts in support of clinics, facilities and services within the market. The role will report to the Market Director, Marketing and works in coordination and under the direction and alignment with the region and system marketing and communications leadership teams respectively.
ESSENTIAL KEY JOB RESPONSIBILITIES
1. Manages a broad range of marketing needs throughout the market, including marketing, growth and engagement programs for the market.
2. Manages the annual marketing strategies, aligned with local market priorities and goals.
3. Develops, implements, and monitors comprehensive marketing strategies that align with the goals and strategies within the respective market, the broader region and the enterprise as a whole.
4. Maintains detailed annual budgets reconciliation and tracking reports for marketing spends.
5. Tracks marketing performance metrics and makes data-driven decisions to improve and optimize strategies.
6. Works in association with a cross-functional market-based team of marketing & communications managers and specialists.
7. Utilizes data analytics and insights to personalize marketing and engagement efforts while enhancing the consumer and patient experience.
8. Manages the deployment of service line campaigns throughout the region and across various channels, including broadcast, digital, social media, print and direct marketing.
9. Supports the development of marketing collateral, advertising campaigns, and digital marketing initiatives in coordination with market and region leaders.
10. Develops and implements strategies to engage and support referring physicians and healthcare professionals
11. Develops and implements community outreach programs and initiatives to raise awareness of the healthcare system and service lines.
12. Provides regular reports and analysis to senior leadership and service line leaders.
13. Develops and manages the marketing budget for service line marketing initiatives, tracking performance and ensuring efficient allocation of resources and monitors marketing expenses.
14. Coordinates with other departments to ensure alignment between marketing strategies and market objectives.
15. Collaborates with the Region and system marketing and communication teams to ensure consistency in communications, marketing, and branding efforts.
Qualifications
MINIMUM
+ Bachelor’s degree in Marketing, Communications, Business, or related field.
+ Minimum of 6 years of experience in marketing and/or communications roles, preferably within the healthcare industry.
+ Proven track record of success in developing and implementing strategic marketing and communications plans, including reputation management strategies. Strong understanding of healthcare, marketing and communications trends, regulations, and best practices.
+ Strong strategic thinking and problem-solving abilities.
+ Excellent written and verbal communication skills, with the ability to effectively communicate complex information to various audiences.
+ Excellent presentation skills.
+ Ability to work collaboratively with cross-functional teams and senior executives.
+ Strong organizational and project management skills, with the ability to manage multiple priorities and meet deadlines.
+ Excellent interpersonal skills.
+ Collaborative work style.
+ Ability to work in a large geographically diverse system.
Pay Range
$32.08 - $46.51 /hour
We are an equal opportunity/affirmative action employer.
Hello humankindness Located conveniently in the heart of Phoenix Arizona. St. Josephs Hospital and Medical Center is a 571-bed not-for-profit hospital that provides a wide range of health social and support services. Founded in 1895 by the Sisters of Mercy St. Josephs was the first hospital in the Phoenix area. More than 125 years later St. Josephs remains dedicated to its mission of caring for the poor and underserved.We are extremely proud to be a nationally recognized center for quality quaternary care medical education and research. St. Josephs includes the internationally renowned Barrow Neurological Institute Norton Thoracic Institute Cancer Center at St. Josephs Ivy Brain Tumor Center and St. Josephs Level I Trauma Center (which is verified by the American College of Surgeons). The hospital is also a respected center for high-risk obstetrics neuro-rehabilitation orthopedics and other medical services. St. Joseph’s is considered a sought-after destination hospital for treating the most complex cases from throughout the world. Every day approximately 20 percent of the hospital’s patients have traveled from outside of Arizona and the United States to seek treatment at St. Joseph’s.U.S News & World Report routinely ranks St. Josephs among the top hospitals in the United States for neurology and neurosurgery. In addition St. Josephs boasts the Creighton University School of Medicine at St. Josephs and a strategic alliance with Phoenix Childrens Hospital.St. Josephs is consistently named an outstanding place to work and one of Arizonas healthiest employers. Come grow your career with one of Arizonas Most Admired Companies.Look for us on Facebook and follow us on Twitter.For the health of our community ... we are proud to be a tobacco-free campus.
Responsibilities
JOB SUMMARY
The Marketing Manager will be instrumental in shaping and executing marketing strategies within the market. The Marketing Manager provides leadership and support for marketing efforts in support of clinics, facilities and services within the market. The role will report to the Market Director, Marketing and works in coordination and under the direction and alignment with the region and system marketing and communications leadership teams respectively.
ESSENTIAL KEY JOB RESPONSIBILITIES
1. Manages a broad range of marketing needs throughout the market, including marketing, growth and engagement programs for the market.
2. Manages the annual marketing strategies, aligned with local market priorities and goals.
3. Develops, implements, and monitors comprehensive marketing strategies that align with the goals and strategies within the respective market, the broader region and the enterprise as a whole.
4. Maintains detailed annual budgets reconciliation and tracking reports for marketing spends.
5. Tracks marketing performance metrics and makes data-driven decisions to improve and optimize strategies.
6. Works in association with a cross-functional market-based team of marketing & communications managers and specialists.
7. Utilizes data analytics and insights to personalize marketing and engagement efforts while enhancing the consumer and patient experience.
8. Manages the deployment of service line campaigns throughout the region and across various channels, including broadcast, digital, social media, print and direct marketing.
9. Supports the development of marketing collateral, advertising campaigns, and digital marketing initiatives in coordination with market and region leaders.
10. Develops and implements strategies to engage and support referring physicians and healthcare professionals
11. Develops and implements community outreach programs and initiatives to raise awareness of the healthcare system and service lines.
12. Provides regular reports and analysis to senior leadership and service line leaders.
13. Develops and manages the marketing budget for service line marketing initiatives, tracking performance and ensuring efficient allocation of resources and monitors marketing expenses.
14. Coordinates with other departments to ensure alignment between marketing strategies and market objectives.
15. Collaborates with the Region and system marketing and communication teams to ensure consistency in communications, marketing, and branding efforts.
Qualifications
MINIMUM
+ Bachelor’s degree in Marketing, Communications, Business, or related field.
+ Minimum of 6 years of experience in marketing and/or communications roles, preferably within the healthcare industry.
+ Proven track record of success in developing and implementing strategic marketing and communications plans, including reputation management strategies. Strong understanding of healthcare, marketing and communications trends, regulations, and best practices.
+ Strong strategic thinking and problem-solving abilities.
+ Excellent written and verbal communication skills, with the ability to effectively communicate complex information to various audiences.
+ Excellent presentation skills.
+ Ability to work collaboratively with cross-functional teams and senior executives.
+ Strong organizational and project management skills, with the ability to manage multiple priorities and meet deadlines.
+ Excellent interpersonal skills.
+ Collaborative work style.
+ Ability to work in a large geographically diverse system.
Pay Range
$32.08 - $46.51 /hour
We are an equal opportunity/affirmative action employer.
Source : Dignity Health