Marketing Manager at Calculated Hire

Job Title: Marketing Manager – USA

Location: Greenwich, CT

Hybrid

100-120K OTE

Join the Revolution!

We are changing the game in the physical rehabilitation, recovery, and body maintenance industry. From empowering patients with non-invasive therapeutic technologies to enhancing the work of physiotherapists, chiropractors, wellness professionals, and athletic trainers, our mission is simple: better pain management, faster recovery, and a gentler patient experience.

Position Overview:

We’re looking for an experienced, dynamic, and self-driven Marketing Manager to oversee and execute marketing strategies in our most strategic market, the USA. This is an exciting opportunity to lead go-to-market activations, manage product launches, and create compelling marketing initiatives targeting rehabilitation professionals and consumers. If you have a strong marketing background in sports performance, wellness, aesthetics, or medical private practice and are passionate about driving growth and managing projects independently, this role is for you.

Key Responsibilities:

• Lead direct and indirect marketing strategies for product and service launches, coordinating across physical and digital touchpoints. Work closely with the Global Marketing team to ensure alignment and consistency.
• Manage external consultants and vendors when necessary (e.g., community management, digital marketing) to execute specific marketing activities.
• Oversee coordination and logistics for US-based tradeshows, workshops, webinars, and internal sales meetings. Ensure all events align with brand and sales goals.
• Support the US Academy Director with customer onboarding, content production, education journeys, and field coordination. Manage the eLearning platform and community engagement.
• Oversee the lead management process, from lead generation to nurturing and conversion, ensuring follow-through and alignment with sales teams.
• Conduct market research to gather insights, ensuring that marketing efforts are tailored to the needs of rehabilitation professionals and end consumers in the US.
• Drive 360-degree marketing activations across multiple touchpoints (online and offline).
• Oversee the US marketing budget to ensure cost-effective execution of initiatives and optimal use of resources.
• Articulate both B2B and B2C needs effectively.
• Familiar with marketing tools such as MailChimp, Canvas, and HubSpot for content creation, email marketing, and CRM management.

Required Qualifications:

• Bachelor’s degree in Marketing, Business, or related field.
• 7+ years of marketing experience, particularly in sports performance, wellness/aesthetics, or medical private practice.
• Expertise in project management, with a proven ability to independently execute marketing strategies and manage multiple initiatives.
• Strong communication skills with the ability to clearly articulate marketing strategies and initiatives to both B2B and B2C audiences.
• Highly self-motivated, with the ability to work independently and manage multiple tasks.
• Ability to travel domestically as required for events and coordination.

Why Join Us?

• Play a key role in our growing U.S. presence and be part of a dynamic, global team with ample room for career development.
• Competitive salary with annual bonus.
• Benefits: 401k [4% company match], Healthcare Plan.
• Opportunities for advancement in a fast-growing company.
• Represent top-tier products transforming the rehabilitation and wellness markets.