Marketing Manager - Lumata Health

About Lumata Health

Blindness is a devastating—but largely preventable—consequence of poorly managed chronic eye diseases like glaucoma, diabetic retinopathy, and age-related macular degeneration. These debilitating diseases are expected to double between 2020 and 2050, outpacing the capacity of providers and contributing to the rising cost of eye disorders in the US, which already exceeds $99B in direct medical costs annually. In over 95% of cases, disease progression can be slowed or stopped, preserving vision and extending healthspan. But doing so requires tailored, timely, and intelligent engagement throughout the patient’s lifelong care journey. That’s where Lumata comes in.

Lumata Health is leading the way in leveraging data-driven virtual care management to address this large and rapidly growing problem. Built with $2M in funding support from the National Eye Institute, Lumata Health’s Intelligent Engagement Platform maximizes the impact of multichannel, personalized engagement by our team of JCAHPO-certified ophthalmic care coaches. Lumata takes a holistic approach to care—combining behavioral and psychosocial information with clinical data to create tailored, high-impact patient engagements. In addition to promoting adherence, we help patients overcome barriers to care by assisting with things like financial assistance programs, prescriptions and refills, insurance issues, transportation to visits, understanding their disease and care plan, and coordinating care with other providers.

With direct medical record access to hundreds of thousands of patients with vision-threatening chronic eye diseases and partnerships with over 1,400 eye care specialists in 34 states, Lumata Health is helping people affected by chronic eye conditions live healthier, longer lives. 

We’re looking for caring and committed teammates to join our mission of helping people see the world. If you’re passionate about stopping preventable blindness, we hope you’ll apply. 

Position Overview

We are seeking an experienced and strategic Marketing Manager to lead Lumata Health’s marketing initiatives. This leader will develop and execute comprehensive marketing strategies that address both patient and practice audiences, ensure consistent branding, and support cross-functional needs across the organization. The Marketing Manager will play a critical role in driving patient engagement, building trust with practices, and elevating Lumata Health’s overall brand presence.

Job Type: Full-time

FLSA Status: Exempt

Salary: 80,000 - 110,000

Schedule: Monday to Friday

In addition to applying, we ask that you please complete a brief Culture Index assessment to be considered for the position. An email with a link to the survey will be sent upon submission of your application.

Essential Functions

• Develop and implement marketing strategies to reduce patient churn and confusion
• Partner with Enrollment team leadership to provide marketing strategy for re-engaging “cold” leads and addressing patient bounce.
• Evaluate patient materials across the entire patient journey and redesign as needed.
• Conduct and integrate patient testimonials across communication touchpoints.
• Assess myVisionTrack (mVT) vision monitoring app marketing plan and provide strategic guidance, in collaboration with mVT Program Manager.
• Audit patient journey and ensure consistent and compelling messaging across the entire patient journey.
• Collaborate with the Customer Success Team to address patient questions escalated from practices, reinforcing trust and credibility.
• Analyze patient engagement data and use insights to refine marketing efforts.
• Develop a branding kit to ensure consistent materials are present in clinics before launch.
• Work with Customer Success Team to audit clinic materials regularly and establish systems for easy access and restocking
• Partner with the Customer Success Team to increase awareness of Lumata Health within practices
• Create digital resources and campaigns to support practices in their communications with patients.
• Launch a "surprise and delight" campaign with targeted branded gifts for key stakeholders.
• Produce annual “year in review” materials to showcase Lumata’s value to practices.
• Establish and maintain brand guidelines, including a style guide, presentation templates, and an icon/image library for use across the entire company.
• Lead marketing efforts for recruiting, organizational development, conferences, and media presence.
• Develop personas and boilerplate language to unify internal and external communications.
• Manage social media and public relations strategies and execution.
• Work cross-functionally with product, sales, and operations teams to align marketing initiatives with company goals.
• Ability to summarize marketing progress and metrics to the leadership team and collaborate to solve key cross-functional issues.

Requirements

Education and Experience

• Proven track record in a marketing leadership role, ideally in healthcare, technology, or a related field
• Experience with B2B and B2C marketing strategies, including patient and practice marketing

Required Skills

• Strong strategic thinking and ability to translate business goals into actionable marketing plans.
• Exceptional communication skills and attention to detail.

• Proficiency in branding, digital marketing, and performance analytics.
• Collaborative mindset and experience working with cross-functional teams.

Physical Requirements

• Must have a home office that is secure and free of distractions (HIPAA-compliant workspace)
• Prolonged periods of standing, sitting at the desk and working on a computer
• Must be able to hear, speak, call and virtually meet

Benefits

At Lumata Health, we know you are more than just an employee. Your health and happiness is important to us. We offer medical insurance for full time employees, 8 paid holidays, and discretionary time off (DTO). As we grow, so will our benefits package. We hope you’ll be a part of that growth!

401(k)

Dental insurance

Flexible schedule

Flexible spending account

Health insurance

Life insurance

Paid time off

Parental leave

Referral program

Vision insurance

Employee Wellness Program

Work Environment
Work-from-home, remote environment 

Our Culture

At Lumata, we foster a dynamic, inclusive, and supportive remote work environment. We prioritize trust, collaboration, and continuous learning, ensuring a healthy work-life balance.

Collaboration: Stay connected through regular team meetings and open communication.

Inclusivity: A diverse team where everyone feels welcome and valued.

Fun Culture: Engage in chats centered around health, wellness, celebrations, and more.

Recognition: Regular feedback, performance incentives, and growth opportunities.

Join Lumata and be part of a forward-thinking, remote-first team where your contributions make a difference, and your well-being is prioritized.

Diversity Creates a Healthier Atmosphere

Lumata Health provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

We are an equal opportunity employer that values diversity at all levels.  All individuals are encouraged to apply.  If you need assistance or an accommodation due to a disability, you may contact us at:  hr@lumatahealth.com (no unsolicited resumes please). Applicants must submit an application with Lumata Health to be considered for the position. 

We are an E-Verify employer.

For more information, please click on the following links:

E-Verify Participation Poster: English / Spanish

E-Verify Right to Work Poster: English | Spanish

**For application status, please email: hiring@lumatahealth.com (No phone calls please). Due to an increase in fraudulent activity, please verify any communication is coming from our domain ending in lumatahealth.com, and not a similar domain.

Please be advised that Lumata Health only accepts resumes for compensation from agencies that have a signed agreement with Lumata Health.  Any unsolicited resumes, including those submitted to hiring managers, are deemed to be the property of Lumata Health. In the absence of a signed Recruitment Services Agreement, we will not consider, or agree to, payment of any referral compensation or recruiter fee. In the event that a recruiter or agency submits a resume or candidate without a previously signed agreement, we explicitly reserve the right to pursue and hire those candidate(s) without any financial obligation to the recruiter or agency. 

Disclaimer:
This job description is subject to change based on business needs, advancements in regulations, and workflow adjustments. Continuous review and adjustments will be made to ensure alignment with the company's goals and objectives.

The above statements are intended to describe the essential functions of the job being performed by the employees assigned to this classification.  The duties and responsibilities listed are not to be construed as an exhaustive list of all duties, responsibilities and skills required.  All employees may be required to perform duties outside their normal responsibilities from time to time, as needed.  With the evolution of the organization and this role, the responsibilities of this position may change at any time.