Marketing Manager at Palmetto Breeze Transit

MARKETING MANAGER  

Under the general supervision of the Executive Director, the Palmetto Breeze  Marketing Manager represents LRTA in the community and with media partners to  promote a positive public image and identity. Additionally, this individual works  collaboratively with other department heads to promote internal staff  communications and high employee morale. This individual will be required to  shape public and internal perception of LRTA and increase awareness of the  agency’s undertakings and initiatives. The Marketing Manager is responsible for  attending community events to promote LRTA services, answer questions, and  respond to information requests from the general public and the media. Duties  include: 

• Conduct community outreach to solicit feedback from riders and other  members of the public. 


• Manage the design and production of printed marketing materials. • Maintain and promote the LRTA website and oversee the administration of  the LRTA social media accounts. 


• Develop newspaper, television and social media communication concepts to  promote LRTA services. 


• Must have clear and appropriate written and verbal communication skills to  present to the community and media outlets. 


• Lead and assist staff with community outreach engagement to ascertain  service improvements and customer service satisfaction. 


• Manage relationships with business partners to maximize sales of  internal/external advertising on LRTA buses. 


• Manage independent contractors that are supporting marketing needs. • Assist Executive Director with any necessary crisis communications as  directed. 


• Any other duties as assigned by the Executive Director or their designee. 

Individual must possess a valid Driver’s License. The ability to  communicate fluently in both English and Spanish is preferred, but not  required. High School Diploma or GED required; bachelor’s degree in  Communications, Marketing, Public Relations or related field is preferred.  Graphic design, social media, electronic media, and Microsoft Office  experience is required. 

Position is full-time with State of South Carolina benefits. Annual salary range is  between $55,000 and $60,000 depending on qualifications. To apply go to  https://www.palmettobreezetransit.com

EQUAL EMPLOYMENT OPPORTUNITY (EEO) EMPLOYER 

The LRTA is an equal opportunity employer and does not discriminate against any employee or applicant for employment based on race, color, religion, sex, national origin, age, disability, genetic information, sexual orientation, gender identity, marital status, veteran status, or any other characteristic protected by federal, state, or local laws. We encourage all qualified candidates to apply and will consider all applicants without regard to any status protected by applicable law.