Marketing Director at StaffSource

Job Description: Director of Marketing

Position Overview: We are seeking an innovative and results-driven Director of Marketing to lead our marketing strategy and execution. The Director of Marketing will be responsible for overseeing all aspects of the marketing department, including developing and executing marketing strategies, driving brand awareness, managing digital and traditional marketing channels, and leading a team of marketing professionals. This role requires a combination of strategic vision, leadership, and hands-on execution to accelerate growth and ensure the brand’s success in a competitive marketplace.

Key Responsibilities:

• Marketing Strategy and Leadership:
• Develop and execute comprehensive marketing strategies that align with the company’s objectives, vision, and growth targets.
• Lead the marketing team in crafting campaigns to build brand awareness, generate leads, and increase customer engagement.
• Define and implement short-term and long-term marketing goals, while adjusting strategies as needed to adapt to market trends and consumer behavior.
• Provide leadership and mentorship to the marketing team, fostering a culture of creativity, collaboration, and high performance.
• Brand Management:
• Oversee the development and management of the company’s brand identity, ensuring consistent messaging across all marketing channels.
• Drive brand positioning and enhance the brand’s visibility, reputation, and credibility in the marketplace.
• Monitor industry trends and competitor activities to ensure the brand remains relevant and competitive.
• Digital Marketing and Campaigns:
• Lead the planning, execution, and optimization of digital marketing campaigns, including SEO, SEM, social media, email marketing, and content marketing.
• Manage and optimize the company’s website and digital presence, ensuring it is user-friendly, conversion-focused, and aligned with the brand.
• Oversee the creation of digital content, including blog posts, videos, social media posts, and infographics to drive engagement and customer acquisition.
• Use data and analytics to monitor campaign performance, track KPIs, and provide insights to improve marketing effectiveness.
• Market Research and Customer Insights:
• Conduct market research to identify customer needs, preferences, and trends, and use this information to drive product positioning and marketing strategies.
• Analyze competitor activities and industry developments to identify opportunities for growth and market differentiation.
• Leverage customer data and insights to refine marketing strategies, segment target audiences, and develop personalized marketing tactics.
• Budgeting and Resource Management:
• Develop and manage the marketing budget, allocating resources effectively across various channels and initiatives to maximize ROI.
• Track marketing expenditures and ensure efficient use of resources, adjusting campaigns and strategies based on performance data.
• Cross-Functional Collaboration:
• Work closely with sales, product, and customer service teams to align marketing efforts with overall business objectives.
• Collaborate with external partners, agencies, and vendors to execute marketing programs and ensure consistent brand messaging.
• Ensure smooth communication and coordination between marketing and other departments to drive business growth.
• Performance Measurement and Reporting:
• Establish key performance indicators (KPIs) and metrics to measure the effectiveness of marketing campaigns and initiatives.
• Regularly report on marketing performance to the executive team, providing insights and recommendations for continuous improvement.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or a related field (MBA or advanced degree preferred).
• 8+ years of marketing experience, with at least 5 years in a leadership role.
• Proven experience in developing and executing successful marketing strategies across digital and traditional channels.
• Strong knowledge of digital marketing tools, platforms, and analytics, including Google Analytics, SEO, SEM, email marketing platforms, and social media advertising.
• Demonstrated experience in brand development, content creation, and campaign management.
• Excellent leadership, team management, and interpersonal skills.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Exceptional communication and presentation skills.
• Creative thinker with a focus on driving innovation and staying ahead of market trends.

Additional Skills:

• Experience with marketing automation tools and CRM systems.
• Strong project management skills and the ability to manage multiple initiatives simultaneously.
• Experience with budget management and resource allocation.
• Knowledge of customer segmentation and targeting strategies.
• Expertise in market research and competitive analysis.