Marketing Director, Commercial Office - Related

This position will oversee marketing for Related Companies Commercial Office division working collaboratively with the marketing, commercial office leasing and development teams. This role will leverage industry trends and research as well as the individual characteristics of the asset as well as consumer, operations and marketing insights in order to recommend both strategic, creative and tactical marketing campaigns.

Responsibilities include, but are not limited to:

• Develop, lead and execute an integrated marketing strategy to support all branding and marketing efforts in order to position commercial office assets across Related Office portfolio. This includes presentation pitches, brochures, mailers, advertisements, signage, physical sales centers and websites. The goal is to engage C-level leads, office brokers and tenants.
• Lead all business-to-business and leasing event and promotional activities for commercial office across portfolio.
• Collaborate with creative, technology, PR and consultant teams to drive necessary creative assets and story-telling elements in support of business leasing goals.
• Responsible for the creation of the creative asset needs for the business and leasing efforts.
• Critical to understand leasing presentation timelines in accordance with development and construction leads and meet those deadlines. Manage agency relationships and stakeholder groups to provide strategic deliverables, needs, timelines and feedback.
• Oversee reporting and research to ensure figures and analytics are up-to-date for leasing, client, sponsorship and inter-departmental usages as it relates to commercial office leasing and development.
• Identify and create “added value/sponsorship” presentations for leasing efforts-brands that may want a bigger presence in the portfolio/property. Work with sponsorship, marketing and leasing teams to ensure pitch for brand is on target.
• Collaborate with employee and digital engagement, development and operations to utilize the CRM systems to enhance leasing efforts. This candidate will need to collaborate with the technology, development and employee engagement teams. Create the relevant digital assets needed for all development and leasing efforts.
• Liaise with PR team to coordinate relevant milestone announcements and events. Oversee targeted acquisition campaigns to support earned media as it pertains to leasing and development programs.
• Work with development team to create commercial office marketing centers, presentations and on site signage as needed to support leasing and development initiatives.
• Manage commercial office marketing budget, tracking and reporting with development team as it relates to marketing/leasing efforts and asset development.
• Marketing lead point person for entire commercial leasing and development team to create marketing support materials for leasing and development efforts.

Compensation

• $140,000 - $160,000 / year
• Annual performance based bonus

• Undergraduate degree required
• Minimum of 10 years of relevant marketing experience
• Prior experience tracking effectiveness of campaigns and efforts on ongoing basis
• Process-oriented, highly organized individual with a strong attention to detail
• Adaptable, can embrace both change and ambiguity while continuing to drive projects forward
• Self-starter with a bias toward collaborative problem-solving
• Ability to quickly form working partnerships with key internal and external stakeholders, teams, and agencies

Related values diversity in backgrounds and experiences. We are proud to be an equal opportunity employer and are deliberate about the team and culture we are building. We aim to ensure competitive total compensation that is commensurate with experience, workplace geography, and market standards.

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Formed in 1972, Related is the most prominent privately-owned real estate firm in the United States.  Headquartered in New York City, the company has offices and major developments across the world.  Related owns and manages a premier portfolio of assets valued at over $60 billion, including the 28-acre Hudson Yards neighborhood on Manhattan’s West Side.   

Related believes in investing in its talent and cultivates a positive, team-oriented environment where every voice is valued.  Employees are encouraged to boldly take on new challenges, transcend the status quo, and demonstrate strong entrepreneurial spirit.  In its relentless commitment to excellence, Related works to foster an innovative approach in its team members so that they can positively impact the communities in which they conduct business.  Learn more about Related at www.related.com.