Marketing Communications Specialist - TalentBurst, an Inc 5000 company

Job Title: Marketing Communications (Senior Level)

Location: Marlborough, MA 01752 (100% onsite)

Duration: 04 Months

Description:

This position is part of the Marketing Communications Team located in Marlborough, Massachusetts, USA will be onsite. At client, our vision is, to advance future therapeutics from discovery to delivery.

What you will do: Work closely with cross functional business stakeholders in learning solutions to define and prioritize marketing campaigns, initiatives and product launches for development and execute on campaign deliverables

• Builds content strategy according to relevant industry segments, personas, and buyer's journey stages; identify gaps and opportunities for improvement and provide recommendations/actions for refinement where needed
• Ensures all marketing material complies with Client's brand guidelines, writing guidelines, local regulatory requirements, and work instructions for advertising and promotional collaterals.
• Drives adoption of new strategies, techniques, and tactics throughout the marketing communications team and extended marketing organization; influences internal stakeholders to take healthy risks to reach target segments and personas.
• Ensures KPIs for marketing campaigns, initiatives, and product launches are accurately set for each Umbrella campaign as well as integrated & blitz campaigns; reviews progress collectively for each business and discusses outcomes/feedback with team members and business stakeholders.

Who you are:

• Bachelor's degree in marketing, communications, journalism, or a related field; in biotechnology or chemistry
• 7-10 years experience in marketing, campaign, marketing communications, digital marketing, or a related field
• Strong experience leading global project teams and managing complex projects with external parties, proven marketing campaign and project management experience.
• Knowledge of Transformative Marketing/Marketing communications/ integrated campaign strategies (traditional, digital, and events) and content marketing best practices
• Fluency in written and spoken English
• Travel, Motor Vehicle Record & Physical/Environment Requirements: Ability to travel –10-15% global travel, overnight, usually for workshops, yearly planning sessions or events
• It would be a plus if you also possess previous experience in:Prior experience in the Life Sciences industry is preferred but not required
• Prior experience in Learning Solutions, Training or Education industry is preferred but not required
• Experience working with marketing automation, content management, and CRM tools.

Regards,

Lakshmi