Marketing & Communications Specialist - Iroquois Healthcare Association

The Company

Caring Gene® Healthcare Career Pathways, Inc., a subsidiary of Iroquois Healthcare Association, is a non-profit healthcare workforce development organization promoting career pathways training with providers.

The Program

We have an exciting opportunity available for a Marketing and Communications Specialist for our growing team of professionals.

The Role

The Marketing and Communications Specialist assists with developing and implementing analytics- driven marketing and membership retention strategies for Caring Gene® Healthcare Career Pathways, Inc. and its subsidiaries and affiliates (“Iroquois”). This person is responsible will assist with the execution of marketing campaigns and programs that strategically position and promote products and services of Caring Gene® Healthcare Career Pathways, Inc. and its subsidiaries to current and prospective clients. This individual must have the ability to interact with internal and external contacts at all levels in a professional, pleasant and personable manner. The position requires a proactive, detail-oriented self- starter that has the ability to work independently and manage multiple projects.

Essential Job Duties & Responsibilities:

•Enhancing the Caring Gene® Healthcare Career Pathways, Inc. message and brand by developing engaging, informative and consistent content for social media channels, web and email marketing. Continuously researching current marketing and digital media strategies, trends and innovative applications, as well as following related publications and online content related to healthcare and like organizations.

•Assists in developing ideas for differentiated messaging and communication channels for specific projects while consistently delivering Caring Gene® Healthcare Career Pathways, Inc.’s brand messaging, positioning, and value proposition.

•Use creative thinking to design and recommend thoughtful long- and short-term communication plans that assess the appropriate resources needed for audience acquisition and engagement.

•Revises or creates sophisticated, professional marketing materials for the Caring Gene® Healthcare Career Pathways, Inc. organization as needed. 

•Responsible for designing brochures/flyers that best highlight the approved content and company logos. Continually seeks to improve/refresh the layout to maintain a modern look for all materials.

•Prepares, proofreads, and edits documents and materials including member correspondence reports, and memos, as directed.

•Ensures content on the Caring Gene® Healthcare Career Pathways, Inc. website is current while creating contemporary visual solutions that meet client and user needs.

•Works both independently and collaboratively within a high-performing team, across internal departments and with external organizations.

•Assumes responsibility for other duties and special projects as needed.

Qualifications:

•Bachelor’s degree in Marketing, English, Communications or similar field is preferred. 

•3 y e a r s + previous work experience in marketing, communications, or with trade associations; experience in the healthcare industry a plus.

•Proficiency with graphics design programs such as Adobe Illustrator or Microsoft Publisher or Canva or similar; experience working with Adobe Acrobat Pro or equivalent is preferred. 

•Experience with CRM tools such as HubSpot and social media platforms a plus. 

•Strong copywriting, message generation, and verbal communications skills required. Excellent attention to detail and proofreading skills also required. Strong skills with Microsoft Office including Word, Excel, PowerPoint, and Outlook are essential. The ability to assist with website design and maintenance is required. Knowledge of healthcare nomenclature is preferred, but not required.

Reports to: Senior Director of Marketing, Caring Gene® Healthcare Career Pathways, Inc.

Supervises: N/A

Employment type

Full-time, grant funded position through March 31, 2027 Job Function: Communications

Industries: Non-profit Organizations

Join our team and contribute to launching a new initiative in healthcare workforce development. We offer competitive compensation packages, comprehensive benefits, and opportunities for professional growth. Apply today to be considered for this exciting opportunity.

Benefits:

•401(k)

•401(k) matching

•Paid time off – 30 days plus 12 paid holidays

•Flexible schedule

•Dental insurance

•Disability insurance

•Flexible spending account

•Health insurance

•Life insurance

•Vision insurance

Physical setting:

•Hybrid work environment in Clifton Park, NY office (3 days minimum in office available after 90 days of employment with discretion of supervisor).

Schedule: Monday – Friday with standard 37.5-hour work week

Salary Range: $60,000-65,000 Annually (exempt position)

Iroquois Healthcare Associates does not discriminate in employment on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, military service, or other non-merit factor(s).