Marketing & Communications Manager - Penny Appeal USA
Alexandria, VA
About the Job
What you must have!
- The belief that you can change the world!
- 5+ years of experience in marketing with bachelor’s degree in marketing or business or similar, including 2 years of experience managing contractors and team members
- Experience building marketing programs and reporting results
- Expertise in designing, implementing, and managing complex communication and promotional campaigns addressing issues of poverty and socio-economic disparities in diverse cultural and geographic contexts or similar
- Strong understanding of monitoring, evaluation, and experience in utilizing data for decision-making and marketing improvement
- Must be familiar with the marketing project process e.g. Creative brief, project kick-offs, copywriting, creative, ad reviews, etc.
- Exposure to digital and direct response marketing
- Strong creative outlook, written and verbal communication skills
- Competence as a creative writer with an eye for great emails and landing pages
- Strong project management skills, and the ability to work independently to drive processes to completion
- Strong problem-solving ability, including metrics-driven thinking
- Exercise sound judgment utilizing your background experiences in real time
- Work effectively with people from culturally diverse backgrounds
The Marketing Manager will receive direct strategic guidance from the CMO with supervision from the Director of Development.
Where you’ll need to be!
DC Metropolitan Area (preferred) or remote US based.
What we do!
We take small change and make a big difference. While we are change-makers in over 15 countries, our heart beats strongest for our work right here in the USA. From sustainable community programs to rapid-response emergency relief, we are committed to creating a lasting impact on American soil. We pride ourselves on being one of the fastest-growing charities in our sector, and our fast-paced working environment reflects our drive and passion. Beyond emergency relief, our calendar is packed with creative campaigns, exciting events, and unique projects, all designed to support the most vulnerable among us.
We’re on a mission to change the way charitable giving works in the USA. We’re looking for passionate change-makers to join us on this journey. Together, we can bring people together to do good and create meaningful change in our communities.
What we’re looking for!
An experienced storyteller, a marketing geek, a social media connoisseur, a maker of change, and a champion for the marginalized; more formally known as a Marketing & Communications Manager. You’ll oversee the day-to-day marketing activities and help set the long-term strategy for our organization. Not to fret, you’ll work closely with the CMO to lead all annual campaigns and direct-to-donor marketing activities, with a focus on brand development.
What you’ll do!
- Build marketing programs to support specific marketing objectives across different channels and segments in support of overall strategic marketing needs
- Develop, implement, and oversee in partnership with the CMO a comprehensive communications, marketing, and digital strategy initiatives.
- Lean into marketing trends and optimize for our use on varying channels
- Lead the execution of marketing programs from start to finish, driving collaboration with the stakeholders and leveraging the right internal processes
- Develop from scratch a donor relations loyalty campaign alongside CMO forengagement with existing subscriber base
- Create life-cycle communication plan for all donors/supporters
- Manage paid media strategy and campaigns, including Google and social media advertisements
- Direct and oversee PPC and paid social campaigns to enhance digital revenue generation.
- Oversee transitions and integrations of CRM and fundraising platforms
- Rethink brand partnerships with a focus on existing partners but with the growth mindset to establish new relationships
- Use project management tools to track campaign progress and metrics
- Lead brainstorming meetings for new campaign launches
- Manage and improve fundraising campaigns, measuring results.
- Develop project timelines and track key phases critical to project success
- Ensure on-time and on-budget delivery of marketing campaigns
- Coordinate marketing campaigns with varying internal departments
- Maintain effective internal communications to ensure that all relevant organizational functions are kept informed of marketing objectives
- Ensure campaigns are on brand and help further brand identity
- Regularly evaluate marketplace to gain a competitive advantage via marketing and positioning campaigns
- Evaluate the impact of marketing programs in achieving their stated objectives, including impact and retention
- Work closely with graphic designer and other internal stakeholders, and external agencies and vendors.
What you must have!
- The belief that you can change the world!
- 5+ years of experience in marketing with bachelor’s degree in marketing or business or similar, including 2 years of experience managing contractors and team members
- Experience building marketing programs and reporting results
- Expertise in designing, implementing, and managing complex communication and promotional campaigns addressing issues of poverty and socio-economic disparities in diverse cultural and geographic contexts or similar
- Strong understanding of monitoring, evaluation, and experience in utilizing data for decision-making and marketing improvement
- Must be familiar with the marketing project process e.g. Creative brief, project kick-offs, copywriting, creative, ad reviews, etc.
- Exposure to digital and direct response marketing
- Strong creative outlook, written and verbal communication skills
- Competence as a creative writer with an eye for great emails and landing pages
- Strong project management skills, and the ability to work independently to drive processes to completion
- Strong problem-solving ability, including metrics-driven thinking
- Exercise sound judgment utilizing your background experiences in real time
- Work effectively with people from culturally diverse backgrounds
The Marketing Manager will receive direct strategic guidance from the CMO with supervision from the Director of Development.
Where you’ll need to be!
DC Metropolitan Area (preferred) or remote US based.
What we do!
We take small change and make a big difference. While we are change-makers in over 15 countries, our heart beats strongest for our work right here in the USA. From sustainable community programs to rapid-response emergency relief, we are committed to creating a lasting impact on American soil. We pride ourselves on being one of the fastest-growing charities in our sector, and our fast-paced working environment reflects our drive and passion. Beyond emergency relief, our calendar is packed with creative campaigns, exciting events, and unique projects, all designed to support the most vulnerable among us.
We’re on a mission to change the way charitable giving works in the USA. We’re looking for passionate change-makers to join us on this journey. Together, we can bring people together to do good and create meaningful change in our communities.
What we’re looking for!
An experienced storyteller, a marketing geek, a social media connoisseur, a maker of change, and a champion for the marginalized; more formally known as a Marketing & Communications Manager. You’ll oversee the day-to-day marketing activities and help set the long-term strategy for our organization. Not to fret, you’ll work closely with the CMO to lead all annual campaigns and direct-to-donor marketing activities, with a focus on brand development.
What you’ll do!
- Build marketing programs to support specific marketing objectives across different channels and segments in support of overall strategic marketing needs
- Develop, implement, and oversee in partnership with the CMO a comprehensive communications, marketing, and digital strategy initiatives.
- Lean into marketing trends and optimize for our use on varying channels
- Lead the execution of marketing programs from start to finish, driving collaboration with the stakeholders and leveraging the right internal processes
- Develop from scratch a donor relations loyalty campaign alongside CMO forengagement with existing subscriber base
- Create life-cycle communication plan for all donors/supporters
- Manage paid media strategy and campaigns, including Google and social media advertisements
- Direct and oversee PPC and paid social campaigns to enhance digital revenue generation.
- Oversee transitions and integrations of CRM and fundraising platforms
- Rethink brand partnerships with a focus on existing partners but with the growth mindset to establish new relationships
- Use project management tools to track campaign progress and metrics
- Lead brainstorming meetings for new campaign launches
- Manage and improve fundraising campaigns, measuring results.
- Develop project timelines and track key phases critical to project success
- Ensure on-time and on-budget delivery of marketing campaigns
- Coordinate marketing campaigns with varying internal departments
- Maintain effective internal communications to ensure that all relevant organizational functions are kept informed of marketing objectives
- Ensure campaigns are on brand and help further brand identity
- Regularly evaluate marketplace to gain a competitive advantage via marketing and positioning campaigns
- Evaluate the impact of marketing programs in achieving their stated objectives, including impact and retention
- Work closely with graphic designer and other internal stakeholders, and external agencies and vendors.