Marketing/Communications - Field Marketing. - Varite, Inc

Austin, TX 00111

Job Description:
Campaign Management:

Develop and execute field marketing campaigns that align with company goals and drive demand generation campaigns (webinars, events, display and online media) in lockstep with Association and Buying group team.
Manage marketing campaigns, including logistics for events and webinars in collaboration with the industry marketing team.

Field communication:

Proactively work with industry and field marketing, sales, partners, and customer success to ensure success of events.
Create internal communication (newsletters, events tracker, create Seismic pages) to promote events and other associations and buying group marketing activities
Develop email campaigns and campaign kits to assist in promoting associations and buying group programs

Event Planning & Execution:

Lead the research, planning, and execution of regional events, assisting the industry marketing team in executing trade shows and conferences to generate leads and build relationships with key prospects and customers.
Oversee event logistics, from budgeting and vendor management to post-event analysis and follow-up.
Work with the branding team to execute event branding and creative activations.
Collaborate with Partner organization on strategic sponsorships and go-to-market execution plans at partner events.
Coordinate logistics for all global events, ensuring timely shipments, accommodations, travel arrangements, and other necessities.

Analytics & Reporting:

Analyze the effectiveness of field marketing campaigns to report regularly on progress against company and campaign goals

Requirements:
Marketing background ideally in field marketing and/or demand generation with at least 5 years of experience.

Source : Varite, Inc