Marketing Automation Specialist - ATRA

Job Description

Please note: This is a marketing agency position and we’re only considering serious in-market (Scottsdale area) candidates. You should have agency or industry experience or something similar to apply.

ATRA is a leading paid media agency known for delivering top-notch results across various industries, including healthcare, ecommerce, law, and more. Ranked as the top PPC agency in Phoenix and among the top 15 nationwide by Clutch, we are passionate about helping our clients grow, and we are expanding our team to continue this success. We offer a dynamic, exciting, and rewarding culture that values collaboration, creativity, and fun.

We are looking for an Analytics & Attribution Specialist to join our Scottsdale office. This key technical position is essential for ensuring the accuracy and efficiency of conversion tracking across multiple channels for all our clients. If you're organized, proactive, and a strong communicator with technical expertise in analytics, attribution, and CRM integrations, we want you to be part of our growing team.

Daily Responsibilities

• Set up and manage conversion tracking across multiple channels, ensuring ongoing accuracy for all clients.
• Provide proactive oversight of conversion tracking and automation setups, addressing any issues that arise efficiently.
• Document technical setups and processes for reference and communication with internal teams and clients.
• Collaborate with various departments to align tracking setups with business goals and client needs.
• Understand data flow to create visualizations that help the wider team. Example, using Zapier to pass UTM keyword data into a client CRM and creating a useful visualization in the CRM for insights and trends.
• Utilize tools like Google Tag Manager, Google Tag Assistant, Google Analytics (GA4), Google Looker Studio, and more.
• Support with client CRM integrations (e.g., HubSpot, Zoho, Salesforce, Marketo) and server-side tracking.

Requirements

• 2+ years of experience with Analytics & measurement tools like Google Analytics (GA4), Meta (Facebook & Instagram), and Google Tag Manager.
• 2+ years of experience creating visualizations and mapping data in Google Looker Studio or similar such as PowerBI or Tableau
• Deep understanding in setting up, managing and troubleshooting data collection cookies, pixels and conversion tracking from various digital platforms (Google Ads, Microsoft Ads, Meta, Programmatic)
• Proven experience in setting up attribution for paid media channels in CRMs like HubSpot, Salesforce, Marketo, Pipedrive, Zoho, etc.
• Experience implementing pixels and attribution in call tracking software such as CallRail, CallTrackingMetrics, or similar.
• Experience with data connectors like Zapier, Funnel, SuperMetrics, etc.
• Experience with eCommerce platforms like Shopify, BigCommerce, WooCommerce is preferred.
• Experience with 3rd party analytics and tag manager tools like Heap, Mixpanel, Tealium, Segment, is preferred.
• Experience with Custom Webhooks for form attribution is preferred.
• Basic knowledge of HTML, JavaScript and SQL is preferred.
• Knowledge and experience with server-side tracking is a plus.
• Knowledge and experience with AI models is a plus.
• Ability to work on-site in our Scottsdale office. (1 day per week remote after 90 days)

Knowledge & Skill Requirements

• Technical Proficiency: Strong background in Google Analytics (GA4), Google Tag Manager, and related analytics tools. See above in Requirements for all technical tool requirements.
• Problem-Solving: Ability to translate client business goals into technical implementations, with a creative and solution-oriented mindset.
• Proactiveness & Communication: Excellent communication skills to explain complex setups to clients and internal teams, with proactive management of tracking setups and timelines.
• Organization & Attention to Detail: Skilled in documenting complex technical projects and managing multiple ongoing tasks with effective prioritization. If you make it to this part of the job post, please mention this in your phone interview.
• Data Collection & Attribution: Proficient in data collection methodologies, strategies, and understanding data analytics attribution architectures across channels.

What to Expect at ATRA

• Be a key part of a top-ranked, award-winning agency.
• Engage with clients across diverse industries.
• Enjoy opportunities for personal and professional growth and development.
• Experience true top-down transparency. We’ll share updates on company financials, sales objectives and pipeline and future strategic plans. We also openly give each other feedback at all levels to make sure we’re all the best we can be
• We're growing, but still at a unique size where you have a say in the direction of the agency
• We’re talented and love to share ideas with each other. You’ll have a chance to learn from the best in the industry as well as teach the team your strengths and passions.
• We are constantly improving our processes to make life easier and more efficient for our clients. We also apply this internally - you should be comfortable with establishing and following structured processes.
• Team building activities and community service opportunities. We work hard and have fun together often.
• We also believe strongly in building in-person relationships with our clients. That means you’ll have the opportunity to travel

Benefits

• Competitive PTO + 1-week Holiday Break + Paid Holidays
• Health & Dental Insurance
• 401(k) + company match
• Life Time Fitness gym membership stipend
• Sit/Standing Ergonomic Desk
• Company Laptop - Mac or PC - your choice
• Daily snacks, monthly company lunches, and monthly team-building outings
• And more!