Marketing Analyst - CRIBL INC

JOB REQUIREMENTS: Duties and Responsibilties of Job: Cribl does
differently. What does that mean? It means we are a serious company that
doesn't take itself too seriously; and we're looking for people who
love to get stuff done, and laugh a bit along the way. We're growing
rapidly - looking for collaborative, curious, and motivated team members
who are passionate about putting customers first. As a remote-first
company we believe in empowering our employees to do their best work,
wherever they are. As the data engine for IT and Security many of the
biggest names in the most demanding industries trust Cribl to solve
their most pressing data needs. Ready to do the best work of your
career? Join the herd and unlock your opportunity. We are seeking a
detail-oriented Marketing Analyst to join our team. This role is crucial
in supporting the marketing team through building dynamic dashboards,
providing insightful reporting, and driving data-driven decision-making.
You'll partner closely with program owners to define KPIs, implement
attribution tools, and deliver actionable insights that optimize our
marketing performance. Why You'll Love This Role This is an exciting
opportunity to shape the data infrastructure for our marketing team and
have a significant impact on business growth. You'll work in a
collaborative environment with ample opportunities for learning and
professional development. As An Active Member Of Our Team, You Will ...
* Define and Track KPIs: Collaborate with marketing program owners to
establish meaningful KPIs for measuring program or content performance,
setting benchmarks that align with overall business goals. * Develop
Dashboards & Reports: Design, build, and maintain interactive dashboards
and custom reports to support both real-time and recurring reporting
needs. Work closely with stakeholders to ensure reporting meets unique
objectives and provides clarity. * Optimize Attribution Tools: Assist
with the implementation of tools like Bizible or similar multi-touch
attribution solutions. Maintain and refine the tool to ensure accurate
attribution insights and conduct regular audits to validate data
integrity. * Analyze Marketing Data: Use data to provide actionable
insights on marketing campaign performance, content engagement, website
analytics, lead lifecycle, account funnel, and other key marketing
metrics. * Provide Data-Driven Insights: Identify key trends, patterns,
and opportunities within data, delivering concise recommendations to
improve marketing strategies and maximize ROI. * Data Storytelling:
Create visually compelling reports that simplify complex data, assist in
ensuring insights are effectively communicated to non-technical
stakeholders. * Operational Efficiency: Identify gaps and opportunities
in current marketing analytics processes, enhancing data quality,
usefulness, and operational efficiency. Custom Formula Creation & Data
Merging: Develop custom formulas and data blending techniques to create
advanced, connected analytics that answer complex marketing questions
and bridge insights across multiple technologies. If You Got It - We
Want It * Experience: 2+ years in a data analytics role, ideally within
a marketing or related environment. * Experience with Marketing
Attribution: Hands-on experience with multi-touch attribution modeling,
lead scoring, or account-based marketing analytics. * Technical Skills:
Proficiency in SQL and at least one major data visualization tool
(Looker, Tableau, Power BI). Familiarity with data
processing/manipulation tools like Python or R is a plus. * Analytical
Skills: Skilled in statistical analysis, KPI creation, and understanding
key marketing metrics (e.g., lead quality, e To view the full job
description please use the link below.
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