Manager Marketing Technology - City National Bank
Los Angeles, CA
About the Job
*MANAGER MARKETING TECHNOLOGY*
WHAT IS THE OPPORTUNITY?
The Manager of MarTech works with MarTech solutions to support marketing initiatives that achieve our business objectives. The roadmap includes working with our delivery partners and vendors to enable, utilize and expand our MarTech capabilities.
What you will do
* Execute and inform MarTech roadmap.
* Evangelize, train, and embed the understanding of the MarTech tools into the marketing teams to increase adoption MarTech solutions.
* Manage day to day operations of multiple MarTech solutions
* Manage MarTech solutions integrations and cross-functional use cases
* Manage SLAs for all MarTech solutions and insure compliance
* Establish and maintain best in class documentation (user guides, results decks, scorecards, etc.) for all martech solutions
* Manage vendor implementations and delivery of MarTech solutions
* Manage and provide data analysis, insights and storytelling to support both marketing and martech initiatives.
* Lead collaboration with marketing partners to determine marketing strategy. KPIs, campaign execution tactics, and measurement.
* Maintain a culture of continuous learning and industry expertise
* Optimize our marketing automation and lead nurturing processes and Increase the usage and enrollment of digital products and services.
* Develop a talent pipeline and relationships with peers to increase knowledge and networking
* Manage MarTech colleagues
* All other appropriate duties as required.
*Must-Have
* Bachelor's Degree or equivalent
* Minimum 10 years of experience with multiple martech solution & integrations
* Minimum 5 years of experience with web and/or data analytics
* Minimum 5 years of experience in Digital Marketing
* Minimum 3 years of experience managing employees and teams
*Skills and Knowledge*
* Expert senior professional with wide ranging experience with mulitple MarTech solutions.
* Expertise of the MarTech application landscape and manages the integration of marketing application solutions across an organization's MarTech landscape.
* Solves complex problems, takes a broad perspective to identify solutions revolving around digital optimization practice, and digital advertising ecosystem.
* Demonstrated success in establishing and implementing a MarTech vison.
* Able to develop and maintain professional relationships both up and down in the organization.
* Demonstration of strong leadership and collaboration skills with a strong team oriented approach.
* Experience with the Adobe Experience Platform (Adobe Analytics, Adobe Audience Manager, Adobe Target, Adobe Experience Manager, Adobe Ad Cloud, and/or Adobe RTCDP+CJA+JO)
* Experience with Salesforce (Sales, Marketing & Service Clouds).
*Compensation*
Starting base salary: $111,408 - $189,738 per year. Exact compensation may vary based on skills, experience, and location. This job is eligible for bonus and/or commissions.
To be considered for this position you must meet at least these basic qualifications*
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
*Benefits and Perks*
At City National, we strive to be the best at whatever we do, including the benefits and perks we offer our colleagues. Get an inside look at our [ Benefits and Perks](https://image.emails.cnb.com/lib/fe5e15707c640c78771c/m/10/cbedd856-c2fc-491b-a625-3ab7a0fd9a65.pdf).
ABOUT CITY NATIONAL
City National Bank, a subsidiary of Royal Bank of Canada, is the largest bank headquartered in Los Angeles with $92.03 billion in assets as of April 30, 2024. Founded in 1954, City National provides personalized banking, investment and trust services in select markets including Los Angeles, Orange County, San Diego, the San Francisco Bay Area, New York City, Nashville, Atlanta, Delaware, Las Vegas, Washington D.C. and Miami.* In addition, the company and its investment affiliates manage or administer $96.83 billion in client investment assets. City National is dedicated to strengthening communities, and in 2023 alone, the company made more than $11 million in charitable contributions to nonprofits that support the communities it serves.
*City National Bank does business in Miami and the state of Florida as CN Bank.
For more information about City National, visit [cnb.com](https://www.cnb.com/).
*EQUAL OPPORTUNITY EMPLOYER & REASONABLE ACCOMMODATION*
City National Bank is an equal opportunity employer committed to promoting and maintaining a diverse, equitable and inclusive working environment where differences are valued and encouraged. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status or any other basis protected by the laws or regulations in the locations where we operate or in our Code of Conduct. [READ MORE](https://image.emails.cnb.com/lib/fe5e15707c640c78771c/m/1/159726e0-aeb1-4058-9052-d7a2d69626b8.pdf)
If you are a qualified individual with a disability or a disabled veteran, you have the right to request a reasonable accommodation for any part of the employment process. Please contact us via [email](mailto:TalentAcquisition@cnb.com) or leave a message at (213) 673-9139. These contact methods are dedicated to applicants whose disability prevents them from successfully applying online. Only messages left for this purpose will be returned. Responses may take up to two business days.
WHAT IS THE OPPORTUNITY?
The Manager of MarTech works with MarTech solutions to support marketing initiatives that achieve our business objectives. The roadmap includes working with our delivery partners and vendors to enable, utilize and expand our MarTech capabilities.
What you will do
* Execute and inform MarTech roadmap.
* Evangelize, train, and embed the understanding of the MarTech tools into the marketing teams to increase adoption MarTech solutions.
* Manage day to day operations of multiple MarTech solutions
* Manage MarTech solutions integrations and cross-functional use cases
* Manage SLAs for all MarTech solutions and insure compliance
* Establish and maintain best in class documentation (user guides, results decks, scorecards, etc.) for all martech solutions
* Manage vendor implementations and delivery of MarTech solutions
* Manage and provide data analysis, insights and storytelling to support both marketing and martech initiatives.
* Lead collaboration with marketing partners to determine marketing strategy. KPIs, campaign execution tactics, and measurement.
* Maintain a culture of continuous learning and industry expertise
* Optimize our marketing automation and lead nurturing processes and Increase the usage and enrollment of digital products and services.
* Develop a talent pipeline and relationships with peers to increase knowledge and networking
* Manage MarTech colleagues
* All other appropriate duties as required.
*Must-Have
* Bachelor's Degree or equivalent
* Minimum 10 years of experience with multiple martech solution & integrations
* Minimum 5 years of experience with web and/or data analytics
* Minimum 5 years of experience in Digital Marketing
* Minimum 3 years of experience managing employees and teams
*Skills and Knowledge*
* Expert senior professional with wide ranging experience with mulitple MarTech solutions.
* Expertise of the MarTech application landscape and manages the integration of marketing application solutions across an organization's MarTech landscape.
* Solves complex problems, takes a broad perspective to identify solutions revolving around digital optimization practice, and digital advertising ecosystem.
* Demonstrated success in establishing and implementing a MarTech vison.
* Able to develop and maintain professional relationships both up and down in the organization.
* Demonstration of strong leadership and collaboration skills with a strong team oriented approach.
* Experience with the Adobe Experience Platform (Adobe Analytics, Adobe Audience Manager, Adobe Target, Adobe Experience Manager, Adobe Ad Cloud, and/or Adobe RTCDP+CJA+JO)
* Experience with Salesforce (Sales, Marketing & Service Clouds).
*Compensation*
Starting base salary: $111,408 - $189,738 per year. Exact compensation may vary based on skills, experience, and location. This job is eligible for bonus and/or commissions.
To be considered for this position you must meet at least these basic qualifications*
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
*Benefits and Perks*
At City National, we strive to be the best at whatever we do, including the benefits and perks we offer our colleagues. Get an inside look at our [ Benefits and Perks](https://image.emails.cnb.com/lib/fe5e15707c640c78771c/m/10/cbedd856-c2fc-491b-a625-3ab7a0fd9a65.pdf).
ABOUT CITY NATIONAL
City National Bank, a subsidiary of Royal Bank of Canada, is the largest bank headquartered in Los Angeles with $92.03 billion in assets as of April 30, 2024. Founded in 1954, City National provides personalized banking, investment and trust services in select markets including Los Angeles, Orange County, San Diego, the San Francisco Bay Area, New York City, Nashville, Atlanta, Delaware, Las Vegas, Washington D.C. and Miami.* In addition, the company and its investment affiliates manage or administer $96.83 billion in client investment assets. City National is dedicated to strengthening communities, and in 2023 alone, the company made more than $11 million in charitable contributions to nonprofits that support the communities it serves.
*City National Bank does business in Miami and the state of Florida as CN Bank.
For more information about City National, visit [cnb.com](https://www.cnb.com/).
*EQUAL OPPORTUNITY EMPLOYER & REASONABLE ACCOMMODATION*
City National Bank is an equal opportunity employer committed to promoting and maintaining a diverse, equitable and inclusive working environment where differences are valued and encouraged. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status or any other basis protected by the laws or regulations in the locations where we operate or in our Code of Conduct. [READ MORE](https://image.emails.cnb.com/lib/fe5e15707c640c78771c/m/1/159726e0-aeb1-4058-9052-d7a2d69626b8.pdf)
If you are a qualified individual with a disability or a disabled veteran, you have the right to request a reasonable accommodation for any part of the employment process. Please contact us via [email](mailto:TalentAcquisition@cnb.com) or leave a message at (213) 673-9139. These contact methods are dedicated to applicants whose disability prevents them from successfully applying online. Only messages left for this purpose will be returned. Responses may take up to two business days.
Source : City National Bank