Long Form Video Investment Strategist- Linear TV, Involved Media - Active International

Note: This position has a hybrid work schedule including in our NYC office location.

Involved Media USA is a full-service, independent media agency specializing in data-guided media strategy and buying, performance-driven tactical planning, proprietary research, custom reporting & analytics, and more. We’re looking to add to our group of smart, strategic marketers. Our people do work that works—relentlessly driving results for clients across a wide range of verticals.  We focus on identifying unique business opportunities and consumer insights for clients to help them profitably scale their business. Many agencies throw the word “integrated” around, but our work is underpinned by advanced analytics to respect the entire customer journey. 

We place high value on leadership, critical thinking and problem-solving, initiative, and always drive our teams to think strategically. Our employees are passionate about the business and the impact of the work we do!  We’re looking for thought leaders to not only help direct our clients, but also to help the new leadership team shape the future of the company.  Most marketers agree that performance marketing is the future, but we’re looking for talent that can guide that evolution.

Position Summary

The Long Form Video Investment Strategist will have strong skills planning quarterly long form media campaigns, analyzing, tracking, and reporting for multiple DRTV campaigns that support client business objectives in a fast-paced environment with a heavy focus on DRTV within the following platforms: local TV, national cable, digi network and satellite. They must also be comfortable interacting with, and in many cases, leading client, and new business communications re: Media rationale, planning and strategy. We are looking for a go-getter with the desire to advance his/her media career through the opportunity to learn new skills, acquire more responsibility and get greater client contact in a smaller, entrepreneurial agency. Traditional planning, buying, and optimizing skills in a linear TV environment is critical to this role.

• Use in-depth knowledge of media buying to develop long form media plans with strong rationale using national cable, digi network, local and satellite schedules to meet client requirements in linear television.
• Manage schedule clearance and preemptions accurately and within budget.
• Create Flowcharts and analysis around campaign initiatives that support client goals and KPIs.
• Deliver timely buying goals by product to team members.
• Lead and mentor junior buying team members (Associate Buyers & Assistant Buyers).
• Interact regularly with clients and, as needed and appropriate, running point as client buying.
• Demonstrate and utilize clear understanding on maximizing client budgets through optimizing media schedules based on clients KPIs (i.e., budgetary, ratings, impressions, CPC, Conversion, CPO/ratio).
• Analyze, track, and report campaign results on a daily/weekly basis.• Create and deliver routine campaign performance reports to clients.Evaluate and communicate new media opportunities regularly.
• Cultivate and maintain solid relationships with media vendors. Represent Involved Media and its clients professionally and appropriately.
• Analyze multiple sources of internal and external data to assist buying decisions.
• Keep apprised on media trends and formulate sound POVs on marketplace conditions in TV and Video.
• Conduct associated accounting related functions, including review/approval of media vendor invoices.

Supervisory Responsibilities

This position does not have any direct supervisory responsibilities but will require oversight of assigned buying team on specific media campaigns.

Unfortunately we are unable to sponsor or take over sponsorship of an employment Visa at this time.

The salary for this position is $80K-$120K. The successful candidate’s salary will depend on actual ranges of current employees in the subject position, market considerations, budgetary considerations, geography, as well as the candidate’s skill set, level of experience, and qualifications. Involved Media offers a very competitive benefits package inclusive of medical coverage, dental, vision, disability, 401k, paid time off, community engagement opportunities, great colleagues, and great learning opportunities.

We are looking for an enthusiastic, detail-oriented, hardworking professional with excellent communication and time management skills.

• Minimum requirement of 5+ years experience in long form media planning and media strategy.
• Strong analytical skills and proficiency in data analysis, a must.
• Keen understanding of media math principles required.
• High skills required in Microsoft Excel, Power Point and Outlook.
• Proficiency in Core buying software strongly preferred.
• Strong familiarity with media research tools such as MRI, Nielsen, SQAD, etc., required.
• Must be detail-oriented and demonstrate ability to handle multiple projects simultaneously.
• Possess solid communication skills- comfortable communicating internally with the team and externally with clients and media vendors.
• Demonstration of top-notch organizational skills required – deadline driven, with a focus on quality deliverables.
• Ability to work both independently and within the group seamlessly on tasks and projects.

Travel

This position does not require regularly scheduled travel.