Lofta-SEO Analyst (Hybrid) - Apria
San Diego, CA
About the Job
At Owens & Minor, we are a critical part of the healthcare process. As a Fortune 500 company with 50+ facilities across the US and 18,000 teammates in over 90 countries, we provide integrated technologies, products and services across the full continuum of care. Customers—and their patients—are at the heart of what we do.
Our mission is to empower our customers to advance healthcare, and our success starts with our teammates.
Owens & Minor teammate benefits include:
+ Medical, dental, and vision insurance, available on first working day
+ 401(k), eligibility after 30 days of employment
+ Employee stock purchase plan
+ Tuition reimbursement
+ Development opportunities to grow your career with a global company
JOB SUMMARY
As an SEO Analyst at Lofta, you will play a pivotal role in enhancing our online visibility and driving organic traffic to our website. You’ll be responsible for developing and implementing effective search engine optimization (SEO) strategies across multiple healthcare ecommerce sites that our team manages. If you’re an analytical, perceptive professional with a passion for digital marketing, this role is perfect for you.
Annual Salary: $80,000 - $95,000
Shift: (Hybrid) M-F Flexible hours - 3 days in office & 2 days working from home
ESSENTIAL DUTIES AND RESPONSIBILITIES
+ Create and implement successful SEO strategies to improve search engine rankings Lofta and ApriaDirect’s rankings on targeted search terms.
+ Coordinate content, design, social media, pay-per-click (PPC) marketing, and other activities to enhance our online presence.
+ Manage both onsite and offsite optimization projects.
+ Conduct keyword research to guide content teams.
+ Review technical SEO issues and recommend fixes.
+ Optimize website content, landing pages, and paid search copy.
+ Direct off-page optimization projects, including link-building and digital PR activities
+ Collect data and report on traffic, rankings, and other SEO aspects.
+ Collaborate with social media and PPC teams to optimize campaigns.
+ Keep abreast of SEO and integrated marketing trends.
Qualifications:
+ 3 – 5 years experience in SEO or SEM focused role
+ Specific experience in ecommerce-related SEO work
+ Strong working experience with GA4, Google Search Console, and other related data and analytics tools
+ Strong communication skills
+ BA/BS in related field of study
If you feel this opportunity could be the next step in your career, we encourage you to apply. This position will accept applications on an ongoing basis.
Owens & Minor is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, national origin, sex, sexual orientation, genetic information, religion, disability, age, status as a veteran, or any other status prohibited by applicable national, federal, state or local law.
Owens & Minor (O&M) is a global healthcare company providing innovative products and solutions across the continuum of care. Our integrated technology, products, and services empower healthcare providers and manufacturers as they make a difference in the lives of patients every day. O&M is headquartered in Richmond, Virginia and is comprised of 17,000+ global teammates. We operate within distribution, production, customer service, and sales facilities located across the Asia Pacific region, Europe, Latin America and North America. We are proud to service healthcare industry customers in 90 countries where we do business today.
Life at O&M
When you become an Owens & Minor teammate, you’re joining a diverse, vibrant organization with a focus on excellence and integrity. Guided by our shared values—Integrity, Development, Excellence, Accountability, Listening—O&M teammates strive to deliver superior service across the continuum of healthcare. O&M is committed to creating a growth-oriented culture that values each teammate’s perspective and contributions.
Our mission is to empower our customers to advance healthcare, and our success starts with our teammates.
Owens & Minor teammate benefits include:
+ Medical, dental, and vision insurance, available on first working day
+ 401(k), eligibility after 30 days of employment
+ Employee stock purchase plan
+ Tuition reimbursement
+ Development opportunities to grow your career with a global company
JOB SUMMARY
As an SEO Analyst at Lofta, you will play a pivotal role in enhancing our online visibility and driving organic traffic to our website. You’ll be responsible for developing and implementing effective search engine optimization (SEO) strategies across multiple healthcare ecommerce sites that our team manages. If you’re an analytical, perceptive professional with a passion for digital marketing, this role is perfect for you.
Annual Salary: $80,000 - $95,000
Shift: (Hybrid) M-F Flexible hours - 3 days in office & 2 days working from home
ESSENTIAL DUTIES AND RESPONSIBILITIES
+ Create and implement successful SEO strategies to improve search engine rankings Lofta and ApriaDirect’s rankings on targeted search terms.
+ Coordinate content, design, social media, pay-per-click (PPC) marketing, and other activities to enhance our online presence.
+ Manage both onsite and offsite optimization projects.
+ Conduct keyword research to guide content teams.
+ Review technical SEO issues and recommend fixes.
+ Optimize website content, landing pages, and paid search copy.
+ Direct off-page optimization projects, including link-building and digital PR activities
+ Collect data and report on traffic, rankings, and other SEO aspects.
+ Collaborate with social media and PPC teams to optimize campaigns.
+ Keep abreast of SEO and integrated marketing trends.
Qualifications:
+ 3 – 5 years experience in SEO or SEM focused role
+ Specific experience in ecommerce-related SEO work
+ Strong working experience with GA4, Google Search Console, and other related data and analytics tools
+ Strong communication skills
+ BA/BS in related field of study
If you feel this opportunity could be the next step in your career, we encourage you to apply. This position will accept applications on an ongoing basis.
Owens & Minor is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, national origin, sex, sexual orientation, genetic information, religion, disability, age, status as a veteran, or any other status prohibited by applicable national, federal, state or local law.
Owens & Minor (O&M) is a global healthcare company providing innovative products and solutions across the continuum of care. Our integrated technology, products, and services empower healthcare providers and manufacturers as they make a difference in the lives of patients every day. O&M is headquartered in Richmond, Virginia and is comprised of 17,000+ global teammates. We operate within distribution, production, customer service, and sales facilities located across the Asia Pacific region, Europe, Latin America and North America. We are proud to service healthcare industry customers in 90 countries where we do business today.
Life at O&M
When you become an Owens & Minor teammate, you’re joining a diverse, vibrant organization with a focus on excellence and integrity. Guided by our shared values—Integrity, Development, Excellence, Accountability, Listening—O&M teammates strive to deliver superior service across the continuum of healthcare. O&M is committed to creating a growth-oriented culture that values each teammate’s perspective and contributions.
Source : Apria