Lifecycle Marketing Coordinator - CareerBuilder Premium Subscription

Responsibilities:

• Support all stages of email, in-app, and push campaigns, including strategy, creation, experimentation, execution and reporting.
• Maintain the LCM team’s on-call alerting program, responding to program alerts in a timely manner, identifying and documenting all anomalies, and escalating issues to campaign owners and key stakeholders as required.
• Monitor deliverability of ongoing email campaigns and experiments, actively measure andtrack campaign performance, and help troubleshoot issues in a timely manner.
• Partner with fellow Lifecycle Marketing Managers, as well as key cross-functional stakeholders across the business, including Data Science, Marketing Operations, Product, Engineering, etc., to develop and execute lifecycle marketing campaigns across global markets that engage millions of users

Requirements:

• 3+ years of work experience, preferably in customer marketing roles
• Demonstrated experience with sales / marketing automation tools, e.g. Iterable, Marketo, Braze, Salesforce, etc.
• Familiarity with key lifecycle marketing metrics and tracking, including deliverability, open rate, click through rate, unsubscribes, spam, etc.
• Excellent communication skills with ability to clearly articulate impact and work cross-functionally across multiple internal teams You will thrive in a fast-paced, iterative, metric driven environment
• You are self-starter, with a real passion for building and troubleshooting
• Bachelor’s degree or equivalent experience