Freelance Graphic Designer - Gesswein

We are seeking a versatile, detail-oriented Graphic Designer who will report to the Marketing Manager and work collaboratively with the Sales and Marketing team. You will be responsible for creating visually appealing designs for catalogs, e-newsletters, product packaging, and web content, ensuring all materials align with our brand standards. From engaging digital media assets to branded merchandise, you’ll play a key role in shaping our visual identity and improving user experiences across platforms. You’ll also maintain an organized library of graphic files and ensure designs meet all regulatory and market requirements. Join us if you have a passion for creating visuals that captivate and communicate effectively.

Required to work in office at a minimum of 2 days per week.

Position will begin freelance (30 - 40 hrs per week), but we are seeking a candidate who has the ability and desire to move into a salaried Full time role.

Detailed Breakdown of Responsibilities

Graphic Asset Creation

• Design and produce graphic assets for catalogs, e-newsletters, product labels, brochures, and sell sheets.
• Ensure all graphic elements align with brand guidelines and maintain a consistent visual identity across all materials.

E-Newsletter and Digital Media Design

• Develop visually appealing and engaging e-newsletters, digital advertisements, and social media graphics.
• Collaborate with the marketing team to create designs that effectively communicate key messages and drive engagement.

Product Label and Packaging Design

• Create quality designs for product labels and packaging that enhance the product's marketability.
• Work closely with managers from Product, Sales, and Marketing to ensure designs meet all regulatory requirements and brand standards.

Web Design

• Design and maintain the visual elements of our Shopify website, ensuring a user-friendly experience and optimal functionality.
• Collaborate with web developers to implement design changes and updates, ensuring a cohesive look across digital platforms.

Corporate Merchandise/Gesswein Packaging Label Management

• Work with vendors for branded merchandise and ad material, from banners/backdrops to clothing, giveaways, etc.
• Maintain strong organization of graphic files and brand merchandise, printed material, etc on server and in office.

Breakdown of Requirements

• Must have previous experience designing catalogs, with examples of work
• Bachelor’s degree or equivalent experience in related field
• Ability to work in our office in Bridgeport, CT as needed.
• 3+ years of proven experience working in Graphic Design
• Proficient in Adobe InDesign, Photoshop, Illustrator, and Acrobat
• A strong body of branding work
• Excellent collaboration skills
• Detail-oriented and well-organized
• Excellent written and verbal communication skills
• Outstanding time management skills and ability to handle fast turnaround times
• Experience with project management and collaborative tools such as Asana, Smartsheet, Teams, is a plus.
• Collaborate with Marketing team to establish and maintain a consistent visual identity across all marketing channels and participate in project planning meetings.
• Ability to take simple product photography using a lightbox and ability to touch up photos using Photoshop
• Ability to take on additional graphic design work if needed to support our regular operations while working with a small team. Packaging design and production experience is a plus.
• Ability to commit a minimum of at least 20 hours per week.