Fractional Marketing Manager at See's Candies

Work is Sweet!

'Quality without Compromise' is not just a motto at See's Candies. It is the most important ingredient in our recipe for success. See's Candies has been in business since 1921 and maintains a reputation for producing the highest quality candy and providing superior customer service.
See's is a leader in the confectionary industry with over 250 retail shops across the USA. We are seeking friendly, enthusiastic individuals who are passionate about providing great customer service.

Job Description Summary:

To effectively strategize, create, execute and manage a broad range of marketing, promotion, and advertising programs for retail and wholesale businesses. Leverage creative, strategic and analytical skills to solve seasonal and ongoing business challenges.

This is a temporary role to commence mid-October to April/May 2025.

The pay range for this position is expected to be between $117,040k - $146,300k annually; however, base pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience.

Job Description:

Key Responsibilities:

• Develop, manage and support integrated and omni-channel marketing campaigns. Responsible for execution, from planning stages through creative direction, and analysis. Includes, but not limited to:

• E-mail marketing program

• Traditional/print campaigns

• Promotions and offers

• Marketing collateral

• Mall and shop location marketing

• Retail marketing

• Collaborate with retail, ecommerce, wholesale and merchandising partners to understand annual and seasonal business goals in support of planning compelling marketing programs.

• Partner with Director of Marketing and channel owners to develop, execute and analyze promotions. Includes ownership of terms & conditions and communication of approved promotions to relevant departments.

• Collaborate with marketing team to align strategies and ensure consistent customer experience across all marketing channels.

• Own and manage email content strategy and content calendar.

• Partner with Marketing Solutions Manager to build email campaigns relevant to determined customer journeys.

• Collaborate with channel inventory managers to ensure product availability for planned marketing campaigns.

•  Partner with Marketing Associate to write effective creative briefs for internal creative team and external agencies.

• Conduct creative reviews and provide approvals ensuring integrity of brand voice.

• Strategize and develop target markets, segmentation and budgets for advertising activities. 

• Develop circulation strategies based on past sales/promotions, demographics and marketing and revenue goals.

• Strategize and own customer and employee survey programs, including goal setting, content, execution and reporting.

• Monitor the marketplace for industry best practices providing perspective on best-in-class email and traditional marketing opportunities.

• Foster and maintain purposeful and influential relationships with senior leadership and internal partners including but not limited to creative, retail, shops, wholesale, e-commerce, digital marketing, merchandising and manufacturing.

• Implement measures to ensure programs can be monitored for effectiveness.

•  Report on key performance indicators.

• Protect and manage the See’s Brand at all times.

• Directly manage Marketing Associate.

• Performs special projects as assigned by management. 

• Responsible for identifying opportunities to enhance technology and innovation that will improve departmental effectiveness.

• All See’s staff must be committed to the company’s core principles and workplace values, including diversity and inclusion.

Core Capabilities:

• Relationship management: internal and external.

• Strong communication skills

• Project management:

• Highly organized

• Prioritizes and manages multiple and competing priorities

• Effective and efficient time management

• Prepare and assess success of programs against key Performance Indicators (KPIs).

• Budget management.

• Provide quality assurance (QA).

Minimum Qualifications:

• Seven to ten years of marketing and advertising experience with a multi-channel retailer, preferably with annual sales in excess of $500M.

• Retail experience preferred.

• Relevant print media buying/planning, event and retailer marketing experience.

• Strong analytic and problem-solving skills, detail-oriented mind-set and ability to manage multiple projects and priorities.

• Self-starter who takes initiative with strong planning and project management skills.

• Proven ability to work under tight deadlines and adapt to shifting priorities.

• Strong interpersonal skills. 

• Experience managing and negotiating with partners/vendors.

• Experience with Salesforce Marketing Cloud, Google Analytics and Survey Monkey preferred.

• Proven ability to run successful campaigns with little supervision.

• Exceptional verbal, written and presentation skills

• Bachelor’s degree in Marketing, Communication or related field; equivalent related work experience may be considered in lieu of degree.

• Proven ability to learn new technologies quickly and manage change efficiently, proactively and in a positive manner. 

See's is an EOE
See’s will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable local, state or federal law (including San Francisco Ordinance #131192 and Los Angeles Municipal Code 189.00).