Field Marketing Manager (East & EMEA) - Brivo
Bethesda, MD 20814
About the Job
We are seeking an experienced and dynamic Field Marketing Manager to lead the development and execution of regional marketing strategies that drive sales growth and enhance brand visibility. This role partners closely with sales teams and regional partners to enable success through targeted initiatives in pipeline generation, partner enablement, and marketing communications. Reporting to the Sr. Manager of Field Marketing, you will play a pivotal role in shaping and implementing our partner and direct marketing strategies within your assigned regions - East Coast (USA), and EMEA.
Become part of a forward-thinking organization where your creativity, expertise, and leadership can make a tangible impact. This role offers the opportunity to work in a collaborative environment, develop cutting-edge marketing strategies, and contribute to our company’s growth and success. We welcome applications from US-East Coast-based candidates who are local/hybrid or fully remote.
Responsibilities
- Develop and execute comprehensive regional marketing plans aligned with company goals and sales objectives
- Collaborate with sales teams to identify target markets and customize marketing strategies to meet regional needs
- Plan, organize, and execute field events, trade shows, and promotional activities to engage prospects and drive customer interest
- Conduct market research to uncover trends and customer insights, providing actionable recommendations for marketing campaigns
- Leverage data to evaluate and analyze the performance of marketing initiatives, making data-driven decisions to optimize results
- Support multiple sales teams by balancing regional priorities and fostering alignment within the field team structure
- Build and nurture strong relationships with local partners, resellers, and stakeholders to amplify brand visibility and engagement
- Manage budgets for field marketing initiatives, ensuring efficient allocation of resources and ROI
- Define region-specific marketing goals and KPIs, and report on campaign performance to key stakeholders and leadership
- Stay up to date with the latest marketing technologies and industry trends to maintain technical competence and innovation
- Bachelor’s degree in Marketing, Business, or a related field
- 3 years of experience in field marketing or a similar role - global experience is a must
- Strong knowledge of marketing principles and best practices, and a proven ability to drive impactful campaigns
- Experience in the enterprise security industry is highly desirable
- Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams
- Highly organized, adaptable, and capable of prioritizing in response to evolving business needs
- Demonstrated ability to manage multiple projects and meet deadlines in a fast-paced, dynamic environment
- Proficiency with marketing and CRM tools; HubSpot and Salesforce preferred
- Strong analytical skills and the ability to use data to inform decisions
- Technically competent, with a commitment to staying current with emerging technologies and marketing tools
- Willingness to travel as required to support regional events, meetings, and initiatives
About Us
Brivo Systems LLC created the cloud-based access control and smart spaces technology category over 20 years ago and remains the global leader serving commercial real estate, multifamily residential, and large distributed enterprises. The company’s comprehensive product ecosystem and open API provide businesses with powerful digital tools to increase security automation, elevate employee and tenant experience, and improve the safety of all people and assets in the built environment. Brivo’s building access platform is now the digital foundation for the largest collection of customer facilities in the world, protecting over 600 million square feet across 60+ countries. Brivo is privately held and headquartered in Bethesda, Maryland. Learn more at www.Brivo.com
Brivo is an Equal Opportunity/Affirmative Action Employer. We are committed to providing an inclusive work environment. If you require reasonable accommodations during the application or interview process, please contact jobs@brivo.com.
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