Director of Traditional Media - Lucas James Talent Partners

DIRECTOR OF TRADITIONAL MEDIA

The Director of Traditional Media serves as the leader of our traditional buying team that is responsible for building, negotiating, and executing Television, Radio, and Out of Home media buys for local and national markets.   You will oversee all buys (nothing goes out the door without your approval), execute buys for key clients (player/coach role), and assist with new business.

 

The Director of Traditional Media will:

·         Work with the planning and strategy team to collaborate on all media decisions for agency clients

·         Directly Manage a team of traditional media buyers

·         Present proposals including cost schedules, media weight goals, and flighting to the internal and external team

·         Sign off on all traditional media buys to make sure they are to your liking, consistent with the buying philosophy, and as negotiated as possible to maintain CPM’s that are leading the market

·         Works alongside Media Operations Specialist to monitor buys in progress, and ensures that monthly under-delivery make-goods are in place

·         Works with Media Planner to research and maintain a record of trends, innovations and changes that affect media buying

·         Provides new and profitable ideas to grow clients’ business through creative media tactics

·         Gathers, organizes, and presents competitive research and spending data, as requested

·         Provides market analysis and other reports, as requested

 

QUALIFICATIONS

·         10+ years of experience putting together local and national cross-media strategies supported by rationale and research either within a marketing organization or at a full-service Agency.

·         Performance-oriented thought process and experience optimizing media campaigns to drive specific lead generation KPIs preferred

·         Experience planning, negotiating and buying multiple media channels/multiple markets with emphasis on audio, video and out of home

·         Team Management/Building Experience

·         Data driven negotiation skills 

·         Experience managing substantial budgets and financials

·         Client facing experience

·         Professional written/verbal communication/critical thinking skills

·         Solid understanding of metrics, industry trends/benchmarks   

·         Strong knowledge of Microsoft Excel and PowerPoint

·         Experience using Nielsen, SQAD, Scarborough and other media/ratings research tools

·         Proficient in Strata, Mediaocean or other relevant media buying software

·         A drive, passion and innate curiosity of the advertising business

·         Superior organizational skills and the ability to multi-task several projects simultaneously

·         Team player but also independent know-how

·         Desire to increase media knowledge across multiple channels

 

WHAT WE VALUE IN OUR PEOPLE

·         Honesty

·         Integrity

·         Treat Each Other with Respect

·         Diversity and Inclusion

·         We Treat Our Clients Businesses Like They Are Our Own

 

BENEFITS & PERKS

·         Comprehensive benefits package that includes health, vision, and dental insurance, with generous employer contribution

·         Ongoing education & training

·         Open office and casual work atmosphere (*Currently we have a hybrid work model due to Covid)

• Company-sponsored events & team building experiences
  

Requirements

Benefits

10+ years experience in Media leadership Local and National Traditional media experience Media buying and planning experience Proficient in Mediaocean Metric/performance-driven media experience