Director of Search Marketing - The Keller Group

An Associate Paid Search Director job in the Greater Phoenix, AZ Area is now available through The Keller Group. Our client is a is growing their digital strategy team due to increased client campaigns and volume. This is a unique opportunity to join a company that has continued to thrive in challenging times and offers a ton of internal growth with defined career path, etc. If interested in learning more, please apply now for immediate consideration!

Must be local to the Phoenix, AZ area as this will be a hybrid position - work from home and in-office split schedule.

Responsibilities:

• Manage, execute and optimize holistic paid search strategies, serving as the subject matter expert for media buying initiatives for B2B and B2C clients
• Help to develop and pitch robust media plans that align with overall marketing and media objectives
• Be hands-on in deep dive into platforms to manage and optimize PPC spends when needed and make strategic campaign performance recommendations
• Manage organic search and SEO strategies
• Establish and manage tracking and providing of insights and analysis of campaign performance on both a scheduled and ad-hoc basis to align with client KPIs and success metrics across various channels
• Provide expert strategy and execution across Google and Bing
• Leverage your understanding of how paid search channels impact overall media mix and directly/indirectly influence business decisions and objectives
• Collaborate closely with internal teams such as account services and peers on all performance marketing initiatives including campaign development, on-going communication, as well as the strategy and execution of campaigns
• Stay ahead of the curve by researching new ad platforms and brainstorming innovative campaign ideas

Qualifications:

• Bachelors Degree in Marketing or related field of study
• Minimum 5 years of experience in paid search media, ideally within an advertising agency environment, with minimum of 2 years of team leadership experience
• Knowledgeable and confident in various ad platforms and programs including Google Ads, Bing Ads, Google DoubleClick Campaign Manager (DCM), Google Analytics, Excel, etc.
• Strong analytical skills to collect, compile, organize, track and analyze data
• Technically savvy and experienced in areas such as programmatic and demand-side ad platforms
• Thrive in a fast-paced environment with frequent changes in priorities

Benefits:

• Medical, Dental, Vision, Life Insurance
• PTO Package + Flex Schedule Options
• Ongoing Growth Opportunities

Please apply immediately if interested in the Assoc. Paid Search Director job in the Greater Phoenix, Arizona area.