Director of Product Design - A Place For Mom

About A Place for Mom:

A Place for Mom is the leading online resource connecting families searching for senior care with a team of expert advisors providing insight-driven, personalized solutions. As the nation’s largest senior care advisory service, A Place for Mom helps hundreds of thousands of families every year navigate the complexities of finding the right senior care solution for their loved ones across home care, independent living, memory care, assisted living, and more. Established in 2000 as a family business, A Place for Mom employees are deeply committed to the company mission to enable caregivers to make the best senior care decisions. A Place for Mom fosters, cultivates, and preserves a culture of diversity, equity, and inclusion.

Our employees live the company values every day:

• Mission Over Me: We find purpose in helping caregivers and their senior loved ones while approaching our work with empathy.
• Do Hard Things: We are energized by solving challenging problems and see it as an opportunity to grow.
• Drive Outcomes as a Team: We each own the outcome but can only achieve it as a team.
• Win The Right Way: We see organizational integrity as the foundation for how we operate.
• Embrace Change: We innovate and constantly evolve.

The Position: 

We are looking for an experienced and dynamic leader who will guide, teach, and maximize the talents of our existing designers in the pursuit of advancing our digital experiences and driving growth for APFM.  We are seeking an experienced and visionary UX/UI Design Lead who thrives in a dynamic environment and is passionate about user-centered design. This role is ideal for a creative leader who can balance strategic oversight with hands-on work, inspire a team, and foster cross-functional collaboration across stakeholders and product lines. You’ll manage and oversee design efforts across our full range of products, leading a team of 2-3 designers, providing growth opportunities for each, and managing relationships with external creative agencies as needed. This leader will report to the Chief Product Officer (CPO) and partner with product leads to formulate a long-term product strategy and vision that aligns with our business priorities and goals.

Who you are:

The ideal candidate for this role is a visionary design leader with a strong user-centered mindset who thrives in a dynamic, collaborative environment. You are skilled at balancing high-level strategy with hands-on work, and you bring both creativity and analytical skills to solve complex design challenges. With exceptional communication and project management skills, you’re comfortable overseeing design projects across multiple product lines and aligning cross-functional teams around a cohesive design vision. Your leadership style is centered on empowering and mentoring others, creating growth opportunities for team members, and fostering a supportive, innovative design culture. If you’re excited about driving impactful user experiences, managing creative agencies, and shaping long-term product strategy, this role is for you.

What you will do:

• Lead UX/UI Strategy and Vision Across Product Lines:  Define the overarching design vision and strategy for our full suite of products. Establish a high-level direction for UX and UI elements that fosters a cohesive user experience across platforms
• Design System Creation and Management:  Develop and maintain a scalable design system to ensure consistency across all touchpoints. Work closely with engineers, product teams and marketing to implement and refine system components that support product goals
• Project Management Across All Product Lines:  Oversee and manage design projects across the full product range, ensuring each meets quality standards and aligns with the strategic vision. Balance high-level design thinking with the ability to dive into project specifics as needed
• User Research and Testing:  Oversee and conduct research to understand user needs, motivations, and behaviors across product lines. Use insights to inform design and continuously improve the user experience. Facilitate user testing, gather feedback, and iterate on designs to meet both business and user goals
• Cross-Functional Collaboration:  Work closely with product managers, engineers, marketing, and other stakeholders to ensure design requirements align with technical and business constraints. Advocate for the user at every stage, balancing user needs with strategic objectives
• Prototype Development:  Guide the team in creating wireframes, interactive prototypes, and high-fidelity mockups. Take a hands-on approach in key projects to develop prototypes that capture complex interactions
• Mentorship and Team Development:  Lead a team of 2-3 designers, providing guidance, mentorship, and growth opportunities for each team member. Foster a collaborative and supportive design culture where team members can develop professionally
• Creative Agency Management:  Manage relationships with external creative and design agencies (where appropriate) to support the CPO and product leads in developing a long-term product strategy and vision
• Quality Control:  Maintain high standards for design quality and oversee final implementation to ensure a polished and consistent user experience. Conduct regular reviews and provide feedback to ensure deliverables meet quality benchmarks
• Stakeholder Communication and Advocacy:  Present design concepts and articulate design rationale to executive stakeholders, securing alignment and support for the design vision. Act as an advocate for design within the organization, emphasizing the importance of user-centered design
• Trend Awareness and Innovation:  Stay updated on emerging trends, tools, and standards in UX and UI design. Bring fresh ideas and an innovative approach to the team, ensuring our design practices and solutions remain competitive

Required Skills and Competencies:

• Bachelor’s degree in Design, HCI, or a related field
• 7+ years of experience in UX/UI design, with 3+ years in a leadership role
• Experience leading design projects across multiple product lines (two-sided marketplace organizations a plus)
• Proficiency in design tools like Sketch, Figma, InVision, Adobe Creative Suite, and prototyping tools
• Experience managing creative agencies and collaborating with senior product leadership
• Proven experience creating and maintaining design systems
• Strong portfolio demonstrating UX/UI design expertise across various platforms

Compensation

• Base Salary: $155,000 to $165,000 + 30% Bonus
• Benefits:
  • 401(k) plus match
  • Dental insurance
  • Health insurance
  • Vision Insurance
  • Paid Time Off

All your information will be kept confidential according to EEO guidelines.

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