Director of Marketing - La Cantera Resort & Spa
San Antonio, TX
About the Job
At Pyramid Global Hospitality, people come first. As a company that values its employees, Pyramid Global Hospitality is dedicated to creating a supportive and inclusive work environment that fosters diversity, growth, development, and wellbeing. Our commitment to a People First culture is reflected in our approach to employee development, employee benefits and our dedication to building meaningful relationships. Pyramid Global Hospitality offers a range of employment benefits, including comprehensive health insurance, retirement plans, and paid time off, as well as unique perks such as on-site wellness programs, local discounts, and employee rates on hotel stays. In addition, Pyramid Global Hospitality is committed to providing ongoing training and development opportunities to help our people build the skills and knowledge they need to advance their careers. Whether you are just starting out in the hospitality industry or are a seasoned professional, Pyramid Global Hospitality offers a supportive and collaborative work environment that encourages growth and fosters success, in over 230 properties worldwide. Join their team and experience the benefits of working for a company that values its employees and is committed to creating exceptional guest experiences. Check out this video for more information on our great company!
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Location Description:Come be a part of something bigger! Benchmark | Pyramid is a strong believer in offering our employees Work-Life Effectiveness through, practices, policies, and programs to help our employees achieve success at both work and home. Here are just some of the great benefits we offer:
• Full Time employees have access to Medical and Dental insurance to fit your needs
• Benchmark University (You can grow both personally and professionally through on-line webinars and self-study courses)
• 401K match (Let us help you build your financial future)
• Companywide Hotel Room Discounts (Who doesn’t love to get away)
• Paid Time Off
• Employee Assistance Program (We are here to support you)
• Employee family events (bring the kids!)
• Partnerships and discounts with major retailers such as AT&T, Verizon and Dish to name a few and many more, please inquire for more details.
One of the premier luxury resorts in San Antonio, La Cantera reimagines its ranch roots through 496 rooms, 34 boutique-style Villas, and an exclusive adults-only floor. Overlooking 550 acres of The Texas Hill Country, La Cantera has become one of the most sought after San Antonio resorts. At La Cantera, sophistication meets relaxation. Every experience provides the opportunity to discover something new. From our 25,000 sq. ft destination spa, Loma de Vida Spa & Wellness, a championship golf course, guests can immerse themselves in the San Antonio scenery. Unlike other Hill Country resorts, La Cantera invites the peaceful Hill Country ambiance into every space.
Overview:La Cantera Resort is in search of a Marketing Director to join our dynamic team! Located northwest of San Antonio in a picturesque setting within the Texas Hill Country, La Cantera has established itself as one of the state's premier resort destinations. As Director of Marketing, you will play a pivotal role in shaping and executing strategic marketing initiatives that drive brand awareness, attract new guests, and elevate the overall guest experience. This is an opportunity to lead the marketing strategy for an iconic resort that values creativity, collaboration, and excellence. If you are passionate about creating compelling marketing campaigns, fostering brand loyalty, and contributing to the success of a world-class resort, we invite you to explore this exciting career opportunity with La Cantera Resort. The Director of Marketing will oversee all marketing planning and execution strategies for the resort.
The Director of Marketing shall strive to provide exceptional service to both internal and external guests at all times. They will be responsible for exemplifying the La Cantera Resort and Spa Culture as well as promoting La Cantera Resort and Spa as both the Destination and Employer of Choice!
ESSENTIAL JOB FUNCTIONS
- Design and implement comprehensive marketing strategies to create awareness of the company’s business activities.
- Supervise the department and provide guidance and feedback to other marketing professionals.
- Produce ideas for promotional events or activities and organize them efficiently.
- Plan and execute campaigns for corporate promotion, launching of new product lines etc.
- Monitor progress and submit performance reports.
- Responsible for producing valuable content for the company’s online presence, editorial design and organizing the company’s publications.
- Conduct general market research to keep abreast of trends and competitor’s marketing movements.
- Control budgets and allocate resources amongst projects.
- Become the organization’s agent towards external parties such as media, stakeholders and potential clients to build strategic partnerships.
- Manage accounts, staffing, and PR teams.
- Sourcing ad placements and negotiating vendor pricing.
- Collaborate with Benchmark Resorts & Hotels' corporate marketing team to leverage cooperative marketing opportunities.
- Social media management/campaign strategies.
- Content curation and photography/video acquisition.
- Channel reporting and KPI analysis.
- Ability to plan and support meetings and event advertising/campaigns.
- Bachelor or Masters Degree.
- Marketing expert with 10+ years of proven experience and knowledge.
- Excellent leadership and organization skills.
- Highly analytical.
- Dynamic communication and interpersonal skills.
- Ability to effectively distill complex information into easily understandable terms.
- Up to speed with marketing trends and current online marketing techniques and best practices.
- Thorough knowledge of digital analytics (e.g. Google Analytics, Search Console, Looker Studio, etc.), Google AdWords, and Adobe Creative Suite.
- Customer-oriented approach with aptitude.
- Hospitality Marketing Experience, preferably with a complex resort.
- Graphic Design Experience with Adobe Creative Suite, Canva, etc.
- Social media management/campaign strategies.
- Content curation and photography/video acquisition.
- Channel reporting and KPI analysis.
- Ability to plan and support meetings and event advertising/campaigns.