Director of Marketing - Vibe Credit Union

Our Purpose

At Vibe, we are driven by our mission to elevate community and create opportunity. We believe in fostering an environment of inclusivity where every team member has the chance to grow professionally. Guided by our core values - be inclusive, educate, embrace change, and seek opportunities - we are dedicated to making a positive impact in the lives of our members and communities. As we continue to grow and expand our team, we are seeking passionate individuals who share our vision and are eager to join us in our journey. If you are someone who is passionate about making a difference and is committed to creating a brighter future for our communities, we invite you to explore this exciting opportunity at Vibe!

Position Purpose

The Marketing Director will lead the marketing efforts of Vibe Credit Union by developing and executing innovative, data-driven strategies to enhance brand awareness, deepen member relationships, and drive overall growth. This role requires a strategic thinker with a proven track record in marketing management, a strong analytical background, and exceptional leadership skills to foster a collaborative and growth-oriented environment within the marketing team. As the Marketing Director, you will play a pivotal role in shaping our brand and driving our purpose forward.

Essential Duties

• Develop and implement long-term marketing strategies that align with the organization's overall business objectives, including growth, member engagement, and expansion into new markets.
• Define and evolve the credit union's overall brand strategy, making high-level decisions about market positioning, content generation, brand voice, and identity to differentiate the organization in competitive markets.
• Lead efforts to identify and understand key target markets, leveraging data and insights to tailor marketing strategies. Focus on influencing and building meaningful relationships with these audiences to drive member engagement, deepen loyalty, and enhance long-term growth.
• Champion new marketing ideas, technologies, and processes, positioning the organization ahead of market trends and enhancing the member experience to stay relevant in an evolving financial landscape.
• Establish and manage key marketing performance indicators (KPIs) that align with organizational goals. Lead the tracking of campaign effectiveness, ensuring all marketing efforts drive member acquisition, engagement, and profitability, with proactive adjustments based on performance data.
• Deliver high-level marketing reports to the executive team, demonstrating the direct impact of marketing initiatives on business success. Use data-driven insights to inform strategic decisions, optimize resource allocation, and ensure continuous alignment with organizational growth objectives.
• Oversee the development and execution of member experience programs, including journey mapping, focus groups, surveys, and feedback analysis. Ensure these initiatives are aligned with organizational strategy and drive improvements in member engagement, satisfaction, and loyalty.
• Facilitate marketing responses to organizational risks or crises (e.g., public relations issues, economic changes) and communicate strategies to stakeholders.
• Serve as a key member of the leadership team, collaborating with executives to shape business direction and provide insight on how marketing initiatives drive organizational success.
• Lead, mentor, and inspire a high-performing marketing team by fostering a collaborative and innovative work environment. Set goals and ensure the team's performance aligns with organizational goals.
• Support annual marketing budget tracking and development to ensure the cost-effectiveness of marketing activities and project completion on budget.

Other:

• Support the marketing team with other projects as needed to assist in achieving marketing objectives and goals.
• Work with vendors to complete projects accurately, on time, and within budget.
• Complete annual reviews and manage team payroll requests and timecards.
• Possess thorough knowledge of the Credit Union's products and services.
• Understand regulations and internal policies related to the Bank Secrecy Act (BSA) and complete annual training.

Education/Experience

• Bachelor's degree in business, marketing, or related field.
• 5-7 years' management experience or comparable leadership experience.
• 5-7 years' experience in marketing for a multi-location company.
• Financial Services experience preferred.

Skills/Abilities

• Demonstrates strong emotional intelligence, with the ability to understand and manage personal and team dynamics effectively.
• Maintains self-awareness, using feedback and reflection to adapt leadership style and drive team performance.
• Expertise in utilizing market research, data analytics, and KPIs to guide marketing initiatives, measure performance, and adjust strategies for maximum impact.
• Ability to develop, communicate, and execute comprehensive marketing strategies that align with organizational goals and drive growth.
• Ability to maintain and evolve a constant brand voice and identity across all channels and campaigns.
• Experience managing marketing budgets, allocating resources effectively, and ensuring ROI on marketing spend.