Director of Marketing - Provisions Group

About the job:

*We are seeking to connect with talented professionals for future contract and full-time opportunities. While there is no immediate opening, we're gathering interest and applications to be prepared when the right roles arise. Our goal is to build relationships with candidates in advance, so we can move quickly when positions become available.

If you're interested, we encourage you to apply. We'll reach out to gather information right away, build relationships, and ensure we're ready to move forward when the right opportunity opens up.*

Job Title: Director of Marketing

Location: Franklin, Tennessee

Company: Provisions Group

About Us:

Provisions Group is a rapidly growing IT consulting and staffing solutions firm in Franklin, Tennessee. A Nashville Business Journal Best Places to Work winner for the past three years! Our consulting practice, Provisions Technology Solutions, was built by IT leaders for IT leaders. Our model leverages strategy from our in-house team of architects and engineers to uniquely scale by leveraging the staffing arm of our company. We truly offer the right skill set at the right time, for the right price.

Position Summary:

The Director of Marketing will oversee the development and execution of marketing strategies that align with the company’s goals. This role requires a deep understanding of market trends, consumer behavior, and digital marketing techniques, as well as the ability to manage and inspire a team of marketing professionals.

Key Responsibilities:

1. Strategic Development

   Design and implement effective marketing strategies to increase brand awareness and drive customer engagement.

   
   

2. Team Leadership

   Lead, mentor, and develop the marketing team, fostering a collaborative environment that encourages innovation and professional growth.

   
   

3. Campaign Management

   Plan, execute, and monitor multi-channel marketing campaigns, analyzing performance metrics to optimize results.

   
   

4. Market Research

   Conduct thorough market analysis to identify opportunities for growth and to inform marketing strategies.

   
   

5. Digital Marketing

   Oversee digital marketing initiatives, including SEO, PPC, email marketing, and social media, ensuring alignment with overall marketing objectives.

   
   

6. Budget Oversight

   Manage the marketing budget, ensuring resources are allocated effectively and maximizing ROI on marketing spend.

   
   

7. Collaboration

   Work closely with cross-functional teams, including sales, product development, and customer service, to align marketing strategies with business objectives.

   
   

8. Brand Management

   Maintain brand integrity across all marketing initiatives, ensuring consistent messaging and positioning.

   
   

9. Performance Metrics

   Establish and track key performance indicators (KPIs) to evaluate the effectiveness of marketing strategies and campaigns.

   
   

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.
• 7+ years of experience in marketing, with at least 3 years in a managerial or leadership role.
• Strong knowledge of digital marketing strategies and tools.
• Proven track record of developing and implementing successful marketing campaigns.
• Excellent leadership and team-building skills, with the ability to motivate and inspire others.
• Strong analytical and problem-solving abilities, with a focus on data-driven decision-making.
• Exceptional communication and interpersonal skills.

Personal Attributes:

Strategic Thinker

Able to see the big picture and align marketing strategies with overall business goals

Creative Problem Solver

Innovative and resourceful, with the ability to develop unique solutions to challenges.

Strong Communicator

Excellent verbal and written communication skills, capable of conveying ideas clearly and persuasively to diverse audiences.

Collaborative Leader

Works well in a team environment, fostering collaboration across departments and inspiring team members.