Director of Marketing, Deity Microphones - Aputure

Director of Marketing, Deity Microphones

About Us:

Amgreat Group is one of the fastest-growing cinema technology companies. Our equipment has emerged a global newcomer to watch for with hundreds of thousands of our cameras, lights and audio now being used on film sets worldwide. Beyond just products, our team also works in a way that is equally visionary. We are a place where world-class artists and engineers enjoy working together to help creatives and solve the film industry's most pressing problems. We have a proven product-market fit, enormous brand recognition, world-class talent and a fanatical user community.

About the Job:

Come join our team as our Marketing Director for Deity Microphones.  Deity Microphones is our professional audio product and is the smallest of our three independent brands.   This is a role for a scrappy marketer that knows how to do a lot with a smaller budget.  You have ideally taken a product from around $1m to over $10m in AR.  In this role, you will run a $1m marketing budget and a global team of 4 (including yourself).  You will report to our President and Co-Founder.

• Complete and implement an iterative marketing playbook and culture for all product launches, remarketing, promotions and events for our Deity Microphones product.
• Lead multiple successful product launches, advertising initiatives, trade shows and community events.
• Structure, design and recruit all marketing department talent needed for the long-term growth of the brand.
• Takeover all agency, press, affiliate and dealer relationships

Profile:

• You have been part of scaling a global marketing department from approximately $1M to at least $10M AR
• You know how to build lightweight marketing processes and documentation from scratch and with new teams
• You have strong B2C product marketing expertise - you understand the B2C product launch cycle, defining unique selling points.
• You have strong experience with owning P&L, including budgeting, allocation and marketing impact analysis
• You have digital marketing and e-commerce experience, including website design, conversion optimization, SEO, PCC, paid ads, blog writing, etc. 
• You have experience with agency management - you have successfully onboarded and managed multiple agencies and advertising partners

Nice to haves:

• You have experience working with a physical product - you understand retail advertising, packaging design, physical marketing materials
• You have built a successful partnership marketing platform for influencers/affiliates
• You have implemented a growth experimentation, performance marketing and KPI culture
• You have designed and implemented customer surveys, user segmentation, targeting and pricing strategy
• You have experience with product displays, training store reps, MDF allocation
• Experience designing technical training, educational events, and train-the-trainer programs
• You have managed corporate news and public relationships
• You have designed and launched community events and industry trade shows

Salary: $130,000-$180,000 base salary depending on experience plus benefits.