Director of Ecommerce - Frazil
Salt Lake City, UT 84104
About the Job
Description
Position Overview
As the largest slush brand in the United States, Frazil continues to break sales records. A key driver of our success is the way we leverage technology throughout our operation. We’re as much a tech company as we are a slushy company, and our technology team is core to the infrastructure of Frazil operations.
As our first Ecommerce Director you will lead the strategic planning, development, and execution of ecommerce initiatives aimed at driving online sales, enhancing customer experiences, and building brand loyalty. This position involves managing all aspects of ecommerce operations. You will oversee all vendor relationships, collaborate cross-functionally with internal teams, and manage site development, user experience, and sales across all ecommerce platforms.
Key Responsibilities
Essential Duties Include
- Develop and implement ecommerce strategies that align with business goals and overall company vision.
- Lead the strategic planning, development, and execution of ecommerce initiatives to drive online sales, enhance customer experience, and build brand loyalty.
- Oversee all aspects of the ecommerce business, including website management, user experience, and online sales channels (e.g., Amazon).
- Increase in online sales and revenue growth within the first year.
- Manage vendor relationships, ensuring timely project delivery, budget compliance, and high-quality outcomes.
- Analyze data and conversion funnel metrics to make data-driven decisions, optimize performance, and identify growth opportunities.
- Conduct A/B testing and monitor KPIs to enhance customer experience.
- Implement UX/UI improvements, user-generated content strategies, search optimization, and personalized product recommendations.
- Supervise ecommerce site navigation, content development, checkout processes, and promotional campaigns.
- Monitor and develop target metrics for website conversion and customer retention.
- Stay informed on industry trends and integrate new tools and technologies to elevate ecommerce performance.
- Collaborate with the digital marketing team on SEO strategies to improve search rankings and visibility.
- Design and execute email marketing campaigns to increase engagement and website conversions.
- Eventually lead, mentor, and build a high-performing ecommerce team, including managers, developers, and specialists.
- Manage P&L responsibilities, including budgeting, forecasting, vendor contracts, and financial performance.
- Drive online sales through Amazon and other marketplaces by optimizing listings, pricing, promotions, and inventory.
- Collaborate across departments, including marketing, merchandising, IT, and inventory management, to align ecommerce initiatives.
- Perform other duties as assigned.
Skills, Knowledge and Expertise
Minimum Qualifications & Competencies
- 8–10 years of experience as an Ecommerce leader with a proven track record of managing teams and/or building ecommerce departments.
- Expertise in overseeing digital marketing strategies and optimizing paid campaigns to improve Customer Acquisition Costs and generate sales leads.
- Strong balance of strategic vision and technical knowledge to lead web development processes effectively.
- An analytical mindset with a strong focus on results.
- Exceptional project management and organizational skills.
- Exceptional strategic thinking, problem-solving, and decision-making abilities.
- Excellent communication and interpersonal abilities.
- Expert-level knowledge of ecommerce platforms and digital marketing best practices.
- Proficiency in ecommerce platforms such as Shopify, Magento, or WooCommerce.
- Experience with analytics tools like Google Analytics, Adobe Analytics, or Tableau.
- Familiarity with Amazon Seller Central and other marketplace management tools.
- Bachelor's degree in business, marketing, IT, or a related field.
Preferred Qualifications & Competencies
- Basic understanding of web development languages (HTML, CSS, JavaScript)
- Knowledge of digital advertising platforms like Google Ads or Meta Business Suite.
- Experience in the Food and Beverage industry.
- Familiarity with Consumer-Packaged Goods (CPG).
- Prior experience in a fast-paced, start-up environment.
- MBA in Business Administration
Physical Demands & Working Conditions
- Work is primarily indoors and requires sitting for long periods.
- Frequent use of computers, including prolonged periods of screen time.
- Regular communication with team members via phone, email, and verbal interactions.
- Occasional travel (<10%).
Benefits
We offer a full benefits package that includes Medical, Dental, Vision, Life & Disability, Supplemental Insurance, PTO, Paid Holidays, and 401k.
Source : Frazil