Director of Digital Marketing - Crusoe Energy Inc

Crusoe Energy is on a mission to unlock value in stranded energy resources through the power of computation.

Take a look at what we do! - https://www.youtube.com/watch?v=Rlt8k71Quqw

We aim to align the long term interests of the climate with the future of global computing infrastructure. As data centers consume an exponentially growing power footprint to deliver technology to all connected devices, we are inspired by making sure that the energy meeting that demand is sourced in an environmentally responsible fashion. Crusoe co-locates mobile data centers with stranded energy resources, like flare gas and underloaded renewables, to deliver low-cost, carbon-negative distributed computing solutions. Crusoe Cloud is a managed cloud services platform powered by stranded energy that enables climate-friendly innovation in computationally intensive fields including artificial intelligence, graphics rendering, and computational biology.

About the Role:

As the marketing leader who takes this role, you are creative, analytical, and passionate about developing and executing comprehensive digital marketing strategies that align with business goals. You thrive in a truth-seeking culture and bring an analytical mindset to measure performance and make informed decisions. You enjoy being hands-on and developing engaging marketing campaigns that stand out in a crowded digital landscape. You are energized by big challenges and are eager to build a core marketing function (and team) from the ground up.

You will partner closely with marketing and sales leadership to translate our strategy into category-creating execution that effectively enhances brand awareness, customer engagement, and drives product adoption. Your expertise in cloud technologies and digital marketing will be instrumental in expanding our leadership position in the industry.

A Day In The Life:

1. Design and implement a comprehensive digital marketing strategy that includes SEO, SEM, content marketing, social media, email marketing, and paid advertising.
2. Analyze performance metrics and customer insights to optimize campaigns and improve ROI. Use data to inform decision-making and strategy adjustments.
3. Partner with product marketing, sales, and design teams to ensure cohesive messaging and branding across all digital channels.
4. Oversee the digital marketing budget, allocating resources effectively to maximize impact.
5. Prepare regular reports on campaign performance and digital marketing initiatives for senior leadership, providing actionable recommendations.
6. Grow the digital marketing organization by hiring exceptional, high-performing digital marketers.
7. Lead, develop, coach, and grow a team, fostering a culture of innovation, creativity, collaboration, and execution excellence.

You Will Thrive In This Role If You Have:

1. 10+ years of digital marketing experience, with 5+ years in a management role.
2. Track record of successfully launching and managing AI and/or cloud-based products, driving awareness and adoption, ideally for complex technical products.
3. Exceptional leadership, communication, and interpersonal skills (high EQ).
4. Strategic thinker with the ability to execute tactically and be detail-oriented.
5. Experience working in fast-paced, high-growth environments.
6. Proven track record of successfully building and scaling high-functioning, bar-raising teams.
7. Extensive experience in collaborating with executives.
8. A MBA degree with a marketing concentration is strongly preferred.

Benefits:

1. Hybrid work schedule.
2. Industry competitive pay.
3. Restricted Stock Units in a fast-growing, well-funded technology company.
4. Health insurance package options that include HDHP and PPO, vision, and dental for you and your dependents.
5. Employer contributions to HSA accounts.
6. Paid Parental Leave.
7. Paid life insurance, short-term and long-term disability.
8. Teladoc.
9. 401(k) with a 100% match up to 4% of salary.
10. Generous paid time off and holiday schedule.
11. Cell phone reimbursement.
12. Tuition reimbursement.
13. Subscription to the Calm app.
14. MetLife Legal.
15. Company paid commuter benefit; $50 per pay period.

Compensation Range:

Compensation will be paid in the range of $215,000 - $230,000. Restricted Stock Units are included in all offers. Compensation to be determined by the applicant's knowledge, education, and abilities, as well as internal equity and alignment with market data.

Crusoe Energy is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, disability, genetic information, pregnancy, citizenship, marital status, sex/gender, sexual preference/orientation, gender identity, age, veteran status, national origin, or any other status protected by law or regulation.