Director of Content Strategy, GSE - University of Pennsylvania

University Overview


The University of Pennsylvania, the largest private employer in Philadelphia, is a world-renowned leader in education, research, and innovation. This historic, Ivy League school consistently ranks among the top 10 universities in the annual U.S. News & World Report survey. Penn has 12 highly-regarded schools that provide opportunities for undergraduate, graduate and continuing education, all influenced by Penn’s distinctive interdisciplinary approach to scholarship and learning. As an employer Penn has been ranked nationally on many occasions with the most recent award from Forbes who named Penn one of America’s Best Large Employers in 2023.




Penn offers a unique working environment within the city of Philadelphia. The University is situated on a beautiful urban campus, with easy access to a range of educational, cultural, and recreational activities. With its historical significance and landmarks, lively cultural offerings, and wide variety of atmospheres, Philadelphia is the perfect place to call home for work and play.




The University offers a competitive benefits package that includes excellent healthcare and tuition benefits for employees and their families, generous retirement benefits, a wide variety of professional development opportunities, supportive work and family benefits, a wealth of health and wellness programs and resources, and much more.








Posted Job Title

Director of Content Strategy, GSE





Job Profile Title

Director B, Arts and Media, Communications and Marketing





Job Description Summary

At the Penn Graduate School of Education (Penn GSE), we believe in the power of education. We believe there is no greater force for building communities, bridging barriers, improving lives, and healing society. We bring our ideas, our identities, our ambition, and our commitment to a place where a diverse network of researchers, educators, counselors, leaders, and changemakers is unafraid to question what it means to educate.


Reporting to the Vice Dean of Marketing and Communications, the Director of Content Strategy plans, develops, and executes the school-wide integrated content strategy to further Penn GSE’s priorities. The person in this role partners with teams across the School, and University, as necessary, including but not limited to senior faculty and administration in Admissions and Student Services, Office of Research and Faculty Affairs, University and School DAR, the Dean’s Office, academic programs, and others to determine and inform timely priorities. The successful candidate will be a strong writer able to tell a story in 3000 words or 280 characters, translate information into actionable items, and develop content for fulfillment across multiple platforms, channels, and publications, including social media, digital display screens, the School’s website, GSE’s magazine, and more.


All candidates must submit a resume, cover letter, & writing samples to be considered.





Job Description


Job Responsibilities




Content Strategy and Development



+ In conjunction with the Vice Dean, plans, develops, and executes GSE’s integrated content strategy, utilizing multiple platforms and channels for distribution in support of the School’s goals and the overall elevation of the brand.


+ Working with Director of Marketing and Brand Strategy, develop content strategies that correlate to and support school recruiting and enrollment goals.


+ Working with Development and Alumni Relations (DAR) leadership, develop content strategies that correlate to and support fundraising, engagement, and other DAR goals.


+ Partners with teams across the school to ensure that collateral and written content is brand-aligned.


+ Conducts regular focus groups and meetings with students and other constituencies as deemed necessary to inform content strategies.


+ Leads the editorial and content development for the school’s many platforms and channels, including, but not limited to, print and digital collateral, social media, website, digital display screens, etc.


+ Shapes and contextualizes written content to meet school priorities and support marketing objectives.


+ Flexible, resourceful, and strategic in the development of different kinds of writing required of the position, including brand voice and messaging, long-form content, web content, social media content, etc.


+ Communicates the Penn GSE brand and articulates what it stands for to a variety of constituencies across a wide audience.



Planning and Scheduling



+ Leads the school’s social media strategy, creating and maintaining a plan and schedule for content development and distribution in close collaboration with MarComm colleagues and partners across the school.


+ Creates and maintains a regular plan and schedule for developing content to be distributed across the school’s many digital screens.


+ Works closely with the Penn GSE magazine staff to assist with the content plan and production timeline for each issue



Time and Project Management



+ Manage multiple writing assignments and projects, often involving multiple review processes and tight deadlines.


+ Organize and manage assignments and projects, from concept to completion, with faculty and staff across multiple departments and teams.





Qualifications



+ Bachelor’s degree with 5-7 years related experience in writing, social media, and content strategy, preferably in higher education or an agency setting.


+ Must possess the ability to initiate and implement projects with deadlines, and work both independently and as part of a team.


+ Superior interpersonal skills with the ability to build and maintain effective professional relationships.


+ Creative thinker and team player, possessing integrity, discretion, and excellent judgment.


+ Brings a positive attitude and willingness to help other team members.







Job Location - City, State

Philadelphia, Pennsylvania





Department / School

Graduate School of Education





Pay Range

$61,046.00 - $90,000.00 Annual Rate

Salary offers are made based on the candidate’s qualifications, experience, skills, and education as they directly relate to the requirements of the position, as well as internal and market factors and grade profile.




Affirmative Action Statement Penn adheres to a policy that prohibits discrimination on the basis of race, color, sex, sexual orientation, gender identity, religion, creed, national or ethnic origin, citizenship status, age, disability, veteran status, or any other legally protected class.




Special Requirements Background check required after a conditional job offer is made. Consideration of the background check will be tailored to the requirements of the job.




University Benefits

+ Health, Life, and Flexible Spending Accounts : Penn offers comprehensive medical, prescription, behavioral health, dental, vision, and life insurance benefits to protect you and your family’s health and welfare. You can also use flexible spending accounts to pay for eligible health care and dependent care expenses with pre-tax dollars.

+ Tuition : Take advantage of Penn's exceptional tuition benefits . You, your spouse, and your dependent children can get tuition assistance here at Penn. Your dependent children are also eligible for tuition assistance at other institutions.

+ Retirement: Penn offers generous retirement plans to help you save for your future. Penn’s Basic, Matching, and Supplemental retirement plans allow you to save for retirement on a pre-tax or Roth basis. Choose from a wide variety of investment options through TIAA and Vanguard.

+ Time Away from Work: Penn provides you with a substantial amount of time away from work during the course of the year. This allows you to relax, take vacations, attend to personal affairs, recover from illness or injury, spend time with family—whatever your personal needs may be.

+ Long-Term Care Insurance: In partnership with Genworth Financial, Penn offers faculty and staff (and your eligible family members) long-term care insurance to help you cover some of the costs of long-term care services received at home, in the community or in a nursing facility. If you apply when you’re newly hired, you won’t have to provide proof of good health or be subject to underwriting requirements. Eligible family members must always provide proof of good health and are subject to underwriting.

+ Wellness and Work-life Resources : Penn is committed to supporting our faculty and staff as they balance the competing demands of work and personal life. That’s why we offer a wide variety of programs and resources to help you care for your health, your family, and your work-life balance.

+ Professional and Personal Development: Penn provides an array of resources to help you advance yourself personally and professionally.

+ University Resources: As a member of the Penn community, you have access to a wide range of University resources as well as cultural and recreational activities. Take advantage of the University’s libraries and athletic facilities, or visit our arboretum and art galleries. There’s always something going on at Penn, whether it’s a new exhibit at the Penn Museum, the latest music or theater presentation at the Annenberg Center, or the Penn Relays at Franklin Field to name just a few examples. As a member of the Penn community, you’re right in the middle of the excitement—and you and your family can enjoy many of these activities for free.

+ Discounts and Special Services : From arts and entertainment to transportation and mortgages, you'll find great deals for University faculty and staff. Not only do Penn arts and cultural centers and museums offer free and discounted admission and memberships to faculty and staff. You can also enjoy substantial savings on other goods and services such as new cars from Ford and General Motors, cellular phone service plans, movie tickets, and admission to theme parks.

+ Flexible Work Hours: Flexible work options offer creative approaches for completing work while promoting balance between work and personal commitments. These approaches involve use of non-traditional work hours, locations, and/or job structures.

+ Penn Home Ownership Services: Penn offers a forgivable loan for eligible employees interested in buying a home or currently residing in West Philadelphia, which can be used for closing costs or home improvements.

+ Adoption Assistance: Penn will reimburse eligible employees on qualified expenses in connection with the legal adoption of an eligible child, such as travel or court fees, for up to two adoptions in your household.




​


To learn more, please visit: https://www.hr.upenn.edu/PennHR/benefits-pay



The University of Pennsylvania's special character is reflected in the diversity of the Penn community. We seek talented faculty and staff who will constitute a vibrant community that draws on the strength that comes with a substantive institutional commitment to diversity along dimensions of race, ethnicity, gender, sexual orientation, age, religion, disability, veteran status, interests, perspectives, and socioeconomic status. Grounded in equal opportunity, nondiscrimination, and affirmative action, Penn's robust commitment to diversity is fundamental to the University's mission of advancing knowledge, educating leaders for all sectors of society, and public service. The University of Pennsylvania prohibits unlawful discrimination based on race, color, sex, sexual orientation, gender identity, religion, creed, national or ethnic origin, citizenship status, age, disability, veteran status, or any other legally protected class.