Director Shopper Marketing - Nestle
Bohemia, NY
About the Job
At Nestlé Health Science, we believe that nutrition, science, and wellness must merge, not collide. Here, we embrace the intrinsic connections of these three pillars, harnessing their collective strength to empower healthier lives. Our broad product portfolio includes renowned brands like Garden of Life®, Nature's Bounty®, Vital Proteins®, Orgain®, Nuun®, BOOST®, Carnation Breakfast Essentials®, Peptamen®, Compleat Organic Blends®, and more. We also have extensive pharmaceutical expertise, offering innovative medicines that aim to prevent, manage, and treat gastrointestinal and metabolic-related diseases.
At Nestlé Health Science, we bring our best for better lives. Our people are challenged to bring fresh, diverse views and make bold moves to empower healthier lives through nutrition. We know brilliant ideas can come from anyone, anywhere. Here we embrace the entrepreneurial spirit and collaborate with teams that champion focused and forward thinking. We are committed to fostering professional growth and celebrating the achievements of our people along the way. We offer dynamic career paths, robust development, opportunities to learn from talented colleagues around the globe, and benefits that support physical, financial, and emotional wellbeing.
Join us to innovate for impact and reimagine the future of health and nutrition for patients and consumers.
The Director of Shopper Marketing performs a valuable role in developing and implementing shopper insight led omni strategy, solutions, and programs for key retailers that will help deliver against NHSc Brand and Customer strategies and goals. This position will contribute to NHSc success by being accountable for driving sales, share and profit goals through the development and execution of omni-channel shopper solutions across the Nestle Health Science portfolio. This position is a fast-paced, customer and brand focused role that translates consumer/shopper insights, brand strategies, customer strategies into actionable solutions to drive sales. This role will report directly to the VP of Shopper, Category and Visual Merchandising. This is a remote role.
The preferred candidate will be within commutable distance to the Nestlé Health Science Headquarter location in Bridgewater, NJ , or our other hub locations in the NY Metro market, Chicago, IL.
KEY RESPONSIBILITIES:
+ Leads a retail shopper marketing team to drive growth for our NHSc brands at key retailers through the development of key strategy, planning, and execution of omni-channel retailer shopper campaigns in partnership with Sales Teams.
+ Proactively partners with Customer Strategy, Sales Finance, Brand Marketing, eCommerce/Retail Media and external vendors to drive shopper engagement, align on strategic priorities and deliver against defined goals and key performance indicators (KPIs)
+ Lead the development of omni retailer shopper marketing plans tailored to each channel/customer, ensuring alignment with overall business objectives and customer strategies.
+ Delivers pre and post program results with continuous mindset of optimization and measurement to drive future informed decisions.
+ Drive performance improvements and process efficiencies, including the creation and management of results and budget trackers and ROI analyzes
+ Effectively manages the planning and allocation of retailer shopper marketing budget and resources across available team, vendors, and internal/external teams to optimize return on investment (ROI) and ability to scale
+ Lead with Marketing and Marketing Excellence Teams for new item launches, special initiatives and voice of the “customer” for developing retailer shopper programs tied to these initiatives.
+ Lead a team of Omni Retailer Shopper Marketing Managers and Associate Managers, segmented by channel/customer, to drive omni-shopper insight led marketing solutions while working closely with Sales and Marketing to achieve company goals.
+ Leads customer omni shopper planning in the annual ICP process in partnership with Sales and Customer Strategy achieving customer and brand go-to-market strategies
+ Recruit, hire, develop, inspires team with diverse skillsets needed to achieve a high performing Omni Retailer Shopper Marketing Team with core leadership competencies.
+ Other assigned responsibilities by VP Shopper, Category and Visual Merchandising.
+ Demonstrates a thorough understanding of the organizations local context and opportunities with ability to influence organization
EXPERIENCE:
+ Minimum of 10 years’ experience of CPG brand/marketing/sales and/or shopper marketing experience
+ 7+ years of traditional CPG Shopper Marketing or Marketing role preferred
+ People Leadership with proven leadership skills leading direct reports
+ Proven success at business building (strategy development, solutions leadership, thought leadership).
+ Proven ability to influence and engage cross-function leaders for shared success and performance
+ Experience managing complicated business portfolio & having exhibited strategic decision making
+ Financial acumen related to managing a budget, ROI analysis and budget optimization
+ Strong analytical, critical thinking, and strategic problem-solving skills that cut through complexity and turn high-level requirements into specific projects
+ Entrepreneurial spirit with an ability to thrive in change as both a high-level strategic thinker and hands-on operator who delivers results.
+ Microsoft Office (very strong Excel/PowerPoint)
PREFERRED SKILLS:
+ Ability to build relationships and senior level engagement with internal cross functional partners.
+ Understand the value of listening to internal customers, gaining insights and moving objectives forward.
+ Strong collaborative nature: ability to work in a cross-functional team environment
+ Is curious and takes initiative, develops, and seek out creative and innovative ideas with strong project management skills
+ Influential and effective communicator proficient in storytelling, influencing and negotiating
+ Ability to leverage data and trends to generate insights, and ultimately solutions, that drive shopper behaviors
+ Understanding of the omni-channel environment with proficiency in both in-store, digital and out of home tactics
+ Understanding of US retailers and their go-to-market strategies
+ Excellent written and verbal communication skills
The approximate pay range for this position is $175,000 to $200,000. Please note that the pay range provided is a good faith estimate for the position at the time of posting. Final compensation may vary based on factors including but not limited to knowledge, skills and abilities as well as geographic location.
Nestlé offers performance-based incentives and a competitive total rewards package, which includes a 401k with company match, healthcare coverage and a broad range of other benefits. Incentives and/or benefit packages may vary depending on the position. Learn more at About Us | Making an Impact | Nestle Careers (nestlejobs.com) .
Requisition ID: 331717
It is our business imperative to remain a very inclusive workplace.
To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestlé seeks such skilled and qualified individuals to share our mission where you’ll join a cohort of others who have chosen to call Nestlé home.
The Nestlé Companies are an equal employment opportunity and affirmative action employer seeking diversity in qualified applicants for employment. All applicants will receive consideration for employment without regard to race, ethnicity, color, gender, gender identity, age, religion, national origin, ancestry, disability, perceived disability, medical condition, genetic information, veteran status, sexual orientation, or any other protected status, as defined by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at accommodations@nestle.com or please dial 711 and provide this number to the operator: 1-800-321-6467.
This position is not eligible for Visa Sponsorship.
Review our applicant privacy notice before applying at https://www.nestlejobs.com/privacy
At Nestlé Health Science, we bring our best for better lives. Our people are challenged to bring fresh, diverse views and make bold moves to empower healthier lives through nutrition. We know brilliant ideas can come from anyone, anywhere. Here we embrace the entrepreneurial spirit and collaborate with teams that champion focused and forward thinking. We are committed to fostering professional growth and celebrating the achievements of our people along the way. We offer dynamic career paths, robust development, opportunities to learn from talented colleagues around the globe, and benefits that support physical, financial, and emotional wellbeing.
Join us to innovate for impact and reimagine the future of health and nutrition for patients and consumers.
The Director of Shopper Marketing performs a valuable role in developing and implementing shopper insight led omni strategy, solutions, and programs for key retailers that will help deliver against NHSc Brand and Customer strategies and goals. This position will contribute to NHSc success by being accountable for driving sales, share and profit goals through the development and execution of omni-channel shopper solutions across the Nestle Health Science portfolio. This position is a fast-paced, customer and brand focused role that translates consumer/shopper insights, brand strategies, customer strategies into actionable solutions to drive sales. This role will report directly to the VP of Shopper, Category and Visual Merchandising. This is a remote role.
The preferred candidate will be within commutable distance to the Nestlé Health Science Headquarter location in Bridgewater, NJ , or our other hub locations in the NY Metro market, Chicago, IL.
KEY RESPONSIBILITIES:
+ Leads a retail shopper marketing team to drive growth for our NHSc brands at key retailers through the development of key strategy, planning, and execution of omni-channel retailer shopper campaigns in partnership with Sales Teams.
+ Proactively partners with Customer Strategy, Sales Finance, Brand Marketing, eCommerce/Retail Media and external vendors to drive shopper engagement, align on strategic priorities and deliver against defined goals and key performance indicators (KPIs)
+ Lead the development of omni retailer shopper marketing plans tailored to each channel/customer, ensuring alignment with overall business objectives and customer strategies.
+ Delivers pre and post program results with continuous mindset of optimization and measurement to drive future informed decisions.
+ Drive performance improvements and process efficiencies, including the creation and management of results and budget trackers and ROI analyzes
+ Effectively manages the planning and allocation of retailer shopper marketing budget and resources across available team, vendors, and internal/external teams to optimize return on investment (ROI) and ability to scale
+ Lead with Marketing and Marketing Excellence Teams for new item launches, special initiatives and voice of the “customer” for developing retailer shopper programs tied to these initiatives.
+ Lead a team of Omni Retailer Shopper Marketing Managers and Associate Managers, segmented by channel/customer, to drive omni-shopper insight led marketing solutions while working closely with Sales and Marketing to achieve company goals.
+ Leads customer omni shopper planning in the annual ICP process in partnership with Sales and Customer Strategy achieving customer and brand go-to-market strategies
+ Recruit, hire, develop, inspires team with diverse skillsets needed to achieve a high performing Omni Retailer Shopper Marketing Team with core leadership competencies.
+ Other assigned responsibilities by VP Shopper, Category and Visual Merchandising.
+ Demonstrates a thorough understanding of the organizations local context and opportunities with ability to influence organization
EXPERIENCE:
+ Minimum of 10 years’ experience of CPG brand/marketing/sales and/or shopper marketing experience
+ 7+ years of traditional CPG Shopper Marketing or Marketing role preferred
+ People Leadership with proven leadership skills leading direct reports
+ Proven success at business building (strategy development, solutions leadership, thought leadership).
+ Proven ability to influence and engage cross-function leaders for shared success and performance
+ Experience managing complicated business portfolio & having exhibited strategic decision making
+ Financial acumen related to managing a budget, ROI analysis and budget optimization
+ Strong analytical, critical thinking, and strategic problem-solving skills that cut through complexity and turn high-level requirements into specific projects
+ Entrepreneurial spirit with an ability to thrive in change as both a high-level strategic thinker and hands-on operator who delivers results.
+ Microsoft Office (very strong Excel/PowerPoint)
PREFERRED SKILLS:
+ Ability to build relationships and senior level engagement with internal cross functional partners.
+ Understand the value of listening to internal customers, gaining insights and moving objectives forward.
+ Strong collaborative nature: ability to work in a cross-functional team environment
+ Is curious and takes initiative, develops, and seek out creative and innovative ideas with strong project management skills
+ Influential and effective communicator proficient in storytelling, influencing and negotiating
+ Ability to leverage data and trends to generate insights, and ultimately solutions, that drive shopper behaviors
+ Understanding of the omni-channel environment with proficiency in both in-store, digital and out of home tactics
+ Understanding of US retailers and their go-to-market strategies
+ Excellent written and verbal communication skills
The approximate pay range for this position is $175,000 to $200,000. Please note that the pay range provided is a good faith estimate for the position at the time of posting. Final compensation may vary based on factors including but not limited to knowledge, skills and abilities as well as geographic location.
Nestlé offers performance-based incentives and a competitive total rewards package, which includes a 401k with company match, healthcare coverage and a broad range of other benefits. Incentives and/or benefit packages may vary depending on the position. Learn more at About Us | Making an Impact | Nestle Careers (nestlejobs.com) .
Requisition ID: 331717
It is our business imperative to remain a very inclusive workplace.
To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestlé seeks such skilled and qualified individuals to share our mission where you’ll join a cohort of others who have chosen to call Nestlé home.
The Nestlé Companies are an equal employment opportunity and affirmative action employer seeking diversity in qualified applicants for employment. All applicants will receive consideration for employment without regard to race, ethnicity, color, gender, gender identity, age, religion, national origin, ancestry, disability, perceived disability, medical condition, genetic information, veteran status, sexual orientation, or any other protected status, as defined by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at accommodations@nestle.com or please dial 711 and provide this number to the operator: 1-800-321-6467.
This position is not eligible for Visa Sponsorship.
Review our applicant privacy notice before applying at https://www.nestlejobs.com/privacy
Source : Nestle