Director, Retention & Lifecycle Marketing - LaSalle Network

LaSalle Network has partnered with a Nashville-based national service-based company, that operates as a subscription model, in hiring a Director, Retention & Lifecycle Marketing. The Director, Retention & Lifecycle Marketing is crucial in defining and enhancing the end-to-end customer experience by developing and executing strategies that drive engagement, loyalty and retention across all lifecycle stages. The ideal candidate will have a passion for understanding customer needs, a strategic approach to driving personalized engagement and a track record of improving customer satisfaction and lifetime value.

This will be a fully onsite role once the office remodel is completed in January 2025.

Director, Retention & Lifecycle Marketing Responsibilities:

• Develop and lead a cohesive customer journey strategy, identifying key touchpoints and optimizing interactions to ensure an exceptional experience across all channels
• Drive targeted lifecycle marketing programs across acquisition, onboarding, engagement, retention and reactivation stages, leveraging insights and data to deliver personalized, relevant communications
• Lead the creation of targeted engagement and retention campaigns, including email marketing, push notifications, in-app messaging and other channels to keep customers engaged and increase repeat usage
• Design and implement retention strategies that enhance customer satisfaction, increase engagement, and build brand advocates
• Conduct research and analyze customer insights to deeply understand evolving customer needs, preferences and pain points. Translate findings into actionable strategies that improve customer satisfaction and experience
• Collaborate with content and creative teams to develop lifecycle content strategies that address customer needs at each stage, from onboarding and education to advocacy and loyalty
• Build a systematic approach to gather, analyze and act upon customer feedback through surveys, reviews and direct interactions to shape the overall customer journey
• Leverage CRM and marketing automation tools to create scalable, automated lifecycle programs. Continuously explore new technologies to enhance lifecycle efforts
• Lead and mentor a team of customer experience and lifecycle marketing professionals, fostering a culture of collaboration, innovation and continuous improvement

Director, Retention & Lifecycle Marketing Requirements:

• Bachelor's degree in marketing, business or a related field
• 8+ years of experience in customer experience, lifecycle marketing or related roles, with 3+ years in a leadership position
• Proven track record of developing and executing customer experience and lifecycle marketing strategies that drive growth and retention
• Experience with CRM and marketing automation platforms, as well as customer feedback and survey tools
• Strong understanding of industry trends, emerging media technologies, and best practices
• Exceptional strategic thinking, problem-solving skills and experience in team and agency management

If qualified per the above, please apply to this Director, Retention & Lifecycle Marketing position today! We look forward to reviewing your application.

Thank you,

Stephanie Moncada
Principal
LaSalle Network

LaSalle Network is an Equal Opportunity Employer m/f/d/v.

LaSalle Network is the leading provider of direct hire and temporary staffing services. For over two decades, LaSalle has helped organizations hire faster and connect top talent with opportunities, from entry-level positions to the C-suite. With units specializing in Accounting and Finance, Administrative, Marketing, Technology, Supply chain, Healthcare Revenue Cycle, Call Center, Human Resources and Executive Search. LaSalle offers staffing and recruiting solutions to companies of all sizes and across all industries. LaSalle Network is the premier staffing and recruiting firm, earning over 100 culture, revenue and industry-based awards from major publications and having its company experts regularly contribute insights on retention strategies, hiring trends and hiring challenges, and more to national news outlets.