Director - HCP Marketing, SOTYKTU PsA - Bristol Myers Squibb

Working with Us
Challenging. Meaningful. Life-changing. Those aren’t words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You’ll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams rich in diversity. Take your career farther than you thought possible.

Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives. Read more: careers.bms.com/working-with-us.

What are we looking for? 

A strong marketer and leader with a proven record of shaping and driving insights-based brand strategy to lead HCP Marketing for SOTYKTU in psoriatic arthritis (PsA). SOTYKTU is a flagship brand for BMS and has the potential to be a blockbuster, as a first-in-class, selective TYK2 inhibitor.

The Director will lead the US Commercial launch team and the development of marketing strategy, resources and tactics.  S/he will collaborate closely with the PsO team, the Orencia team, as well as with cross-functional leaders across Worldwide, Business Insights & Analytics (BI&A), Medical, Market Access and Patient Access Support Services (PASS), Omnichannel, Sales, Training, Patient Advocacy, Corporate Communications, etc. to ensure robust strategic planning and strong execution that accelerates growth of SOTYKTU PsO and PsA.

The Director will report to the VP of Marketing and sit on the SOTYKTU Marketing Leadership Team.  S/he will play an integral role in the identification and hiring of key talent across the US SOTYKTU marketing team, as well as be responsible for building positive culture within the team.

We are looking for a dynamic, performance-driven leader with a challenger mindset, who cultivates a team-based, collaborative environment that promotes innovation and appropriate risk taking.

What are the primary responsibilities? 

• Lead commercial launch team meetings to ensure launch readiness

• Define target patient, rheum targeting and segmentation, messaging, launch KPIs

• In partnership with PsO team, define PsO-PsA positioning and creative

• Define and execute market shaping plan for rheumatologists

• Develop core resources (IVA, peer to peer deck, website, etc)

• Provide commercial input on cross-matrix activities, ensuring consistent, on-strategy execution of brand priorities within each function

• Foster strong collaborative working relationships with SOTYKTU leadership team

• Collaborate with matrix partners to effectively analyze customer insights, brand performance, market trends, & competitive response to inform strategic plans that capitalize on prioritized business opportunities

• Effectively partner with AOR, providing clear expectations, guidance, and feedback to agency, ensuring rigor in marketing excellence

• Develop and grow talent and model the BMS Talent Philosophy

Qualifications and experience we look for in a candidate:  

• BS/BA degree required. MBA preferred. 

• 8 years of pharmaceutical experience with a minimum of 5 years of marketing experience. 

• Understanding of the dermatology and rheumatology marketplace is recommended but not required; relevant Immunology experience is a plus. 

• Proven record of leading and being the champion of commercial strategy. 

• Demonstrated ability to plan, implement and connect interrelated activities across the matrix to deliver impactful results. The ability to identify commercial gaps and engage necessary stakeholders to develop a comprehensive plan of action will be critical for the successful candidate to demonstrate. 

• Ability to develop and manage strong customer relationships. 

• Highly skilled in translating insights into sound marketing actions and business recommendations. 

• Demonstrated willingness to push and evolve the organization with creative thinking and capability building

• Strong ability to effectively drive performance within a matrix organization with exceptional organizational, interpersonal communication skills and executive presence required. 

• Competencies include Strategic Brand Planning, Access and Reimbursement, Influencing and Negotiating skills, Market Analytics, Market, Customer and Competitive Insights, Brand and Positioning Management and Decision-Making Skills

If you come across a role that intrigues you but doesn’t perfectly line up with your resume, we encourage you to apply anyway. You could be one step away from work that will transform your life and career.

Uniquely Interesting Work, Life-changing Careers
With a single vision as inspiring as “Transforming patients’ lives through science™ ”, every BMS employee plays an integral role in work that goes far beyond ordinary. Each of us is empowered to apply our individual talents and unique perspectives in an inclusive culture, promoting diversity in clinical trials, while our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues.

On-site Protocol

BMS has a diverse occupancy structure that determines where an employee is required to conduct their work. This structure includes site-essential, site-by-design, field-based and remote-by-design jobs. The occupancy type that you are assigned is determined by the nature and responsibilities of your role:

Site-essential roles require 100% of shifts onsite at your assigned facility. Site-by-design roles may be eligible for a hybrid work model with at least 50% onsite at your assigned facility. For these roles, onsite presence is considered an essential job function and is critical to collaboration, innovation, productivity, and a positive Company culture. For field-based and remote-by-design roles the ability to physically travel to visit customers, patients or business partners and to attend meetings on behalf of BMS as directed is an essential job function.

BMS is dedicated to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace accommodations/adjustments and ongoing support in their roles. Applicants can request a reasonable workplace accommodation/adjustment prior to accepting a job offer. If you require reasonable accommodations/adjustments in completing this application, or in any part of the recruitment process, direct your inquiries toadastaffingsupport@bms.com. Visitcareers.bms.com/eeo-accessibilityto access our complete Equal Employment Opportunity statement.

BMS cares about your well-being and the well-being of our staff, customers, patients, and communities. As a result, the Company strongly recommends that all employees be fully vaccinated for Covid-19 and keep up to date with Covid-19 boosters.

BMS will consider for employment qualified applicants with arrest and conviction records, pursuant to applicable laws in your area.

If you live in or expect to work from Los Angeles County if hired for this position, please visit this page for important additional information: https://careers.bms.com/california-residents/

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