Direct-to-Consumer Site Director - The Bowerman Group

Direct-to-Consumer Site Director

NYC based (remote) or Fremont CA (2 days in office)

Home & Design Omni-Channel Brand

Are you ready to take the reins of an innovative, fast-paced direct-to-consumer (D2C) e-commerce platform?

We are seeking a Site Director who is strategic, results-driven, and ready to lead the charge in driving exceptional growth and user engagement.

Why Join

This brand began as a vision to bring unparalleled quality, innovative design, and authentic branding to the home furnishings marketplace. Over the years, it has grown into a globally recognized leader, seamlessly blending artistry and functionality to create products that elevate everyday living. With over 22 offices worldwide, the company provides a comprehensive, fully integrated approach to product development. From design innovation to global sourcingsupply chain management, and top-tier quality assurance, this home brand is a trusted partner for some of the most renowned national and private-label brands.

The brand deeply committed to sustainability and corporate social responsibility and continually seeks innovative ways to reduce its carbon footprint and give back to the communities it serves. Whether through volunteering for green projects, reducing waste, or partnering with local charities, employees and executives aims to make a positive impact on the world.

Headquartered in Fremont, California, the team operates an extensive global network of design studiosshowrooms, and distribution centers. This international presence ensures a consistent standard of excellence while enabling the brand to stay closely connected to local markets.

At its core, employees thrives because of its passionate team.

With an entrepreneurial spirit and a relentless drive for innovation, the people are the foundation of its success. The company welcomes individuals who share its enthusiasm for creating beautiful, purposeful lifestyles.

Key Responsibilities include but are not limited to:

• Drive sales growth through retargeting strategies, affiliate marketing, Google Ads, SEO/SEM, EDM, and social media advertising.
• Design and optimize user activity journeys, ensuring seamless paths from site entry to conversion while enhancing user satisfaction.
• Develop and execute multi-channel marketing strategies aligned with brand goals and seasonal trends.
• Manage advertising budgets to maximize ROI and resource allocation efficiency.
• Oversee Shopify platform operations to ensure smooth functionality, accurate product listings, and exceptional customer experiences.
• Analyze customer data to refine strategies and enhance the overall user experience.
• Monitor market trends, competitor activities, and performance metrics to identify growth opportunities.
• Collaborate with cross-functional teams to align marketing, operations, and sales objectives while maintaining consistent brand messaging.

What We’re Looking For:

The ideal candidate will have:

• 5+ years of experience in e-commerce, digital marketing, or D2C operations, with a proven track record of driving sales and optimizing user engagement.
• Expertise in retargeting campaigns, affiliate marketing, and designing user activity journeys.
• Strong budget management skills and the ability to optimize campaign ROI.
• Deep understanding of brand marketing rhythms and campaign execution.
• Proficiency in Shopify or similar e-commerce platforms.
• Advanced analytics experience (e.g., Tableau, Power BI).
• Fluency in Mandarin is a plus.

This is more than just a job—it's a chance to lead a dynamic e-commerce platform at a company committed to creating a better, more beautiful world. If you are passionate about innovation, sustainability, and results-driven leadership, this is the role for you.

Salary range $140K-$160K based on experience and candidate location

Join a globally integrated company with a mission to deliver superior products and services, reduce our carbon footprint, and create authentic, meaningful brands.