Digital Marketing Specialist - ProspectBlue

ProspectBlue is partnered with a dynamic marketing company that is seeking a talented and data-driven Google Ads expert to join their growing team in Clearwater, FL as a Digital Marketing Specialist. In this results-oriented role, you will act as an expert in managing pay-per-click (PPC) campaigns specifically on the Google Ads platform. Your primary focus will be on generating high-quality leads and maximizing return on investment (ROI) for their client campaigns.

DUTIES AND RESPONSIBILITIES include the following: other duties may be assigned.

• Plan, execute, and optimize PPC campaigns on the Google Ads platform to achieve key performance indicators (KPIs) aligned with marketing objectives.

• Conduct thorough keyword research and analysis to identify opportunities for campaign optimization.

• Leverage your expertise in digital advertising and data analysis to identify target audiences, create compelling ad copy, and optimize bidding strategies for maximum impact.

• Daily monitor campaigns, analyze performance metrics (impressions, clicks, conversions, etc.), and make adjustments to ensure ad visibility and prioritize high-performing campaigns.

• Collaborate with the marketing team to align PPC efforts with the overall marketing strategy.

• Demonstrate a strong understanding of Google Analytics 4 and the ability to combine and analyze data from multiple sources to gain deep insights and make data-driven decisions for campaign optimization

• Ability to create, manipulate, and deliver comprehensive reports within Google and Sheets.

• Stay up to date with industry trends and best practices in digital advertising, emerging technologies, and consumer behavior, leveraging this knowledge to inform strategic decisions and seize innovation opportunities.

• Assist Director of PPC in cultivating an environment of mentorship with department team members, fostering a culture of collaboration, accountability, and professional development.

• Collaborate closely with internal stakeholders, including marketing, creative, and sales teams, to crystallize campaign objectives, delineate target audience segments, and refine messaging strategies, while managing mid to large segments of ad spending.

QUALIFICATIONS:

• At least 3 years of strategic and hands-on experience in Google Ads campaigns

• Proven track record of managing large advertising budgets, ideally exceeding $20,000 a month, with a focus on optimizing spend to achieve specific business objectives.

• Creative problem-solving skills and the ability to think out of the box to connect with audiences. Comfortable working across various initiatives and managing multiple priorities and projects simultaneously.

• Excellent written and verbal communication and presentation skills, with the ability to articulate complex concepts clearly and effectively.

• Clear understanding of tag manager, conversion tracking, Excel, and Google Ad Editor

• Dental experience a plus

MEASURES OF PERFORMANCE

The Digital Marketing Specialist – Paid Search’s work will be deemed to be acceptable when:

• He/she maintains a good working relationship with coworkers.

• Clients receive prompt and professional service.

• All KPI metrics are met or exceeded

• Tardiness and absenteeism is less than 2%.

SUPERVISORY RESPONSIBILITIES

This job has no supervisory responsibilities.

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

EDUCATION and/or EXPERIENCE

An Associate’s Degree in Business, Communications, Marketing or a related field and a minimum of 3 years of sales experience are required.