Digital Marketing Specialist - LaSalle Network

LaSalle Network is a leading staffing, recruiting and culture firm dedicated to being the best in our industry with a leading training and development program. We are seeking a highly motivated, forward thinking, "jack of all trades" Digital Marketing Specialist to support our growing internal marketing team.

Our Digital Marketing Specialist will work closely with a dedicated team of marketing and public relations professionals, including frequent communication with our Director of Marketing and our Associate VP of Public Relations in a high-energy and fast-paced environment. This team is an excellent place to start or grow your career as a marketing professional. Many members of the team have started in entry-level roles and grown their careers into leadership and director-level roles.

In this role, you will work hands-on to execute a variety of creative projects, perform research, create content and receive daily mentorship and guidance from senior members of our marketing department. Our mission is to hire and retain the best internal staff in our industry; as such, successful candidates may receive a permanent job offer with LaSalle Network or post-internship job placement assistance at one of our thousands of clients, ranging from Fortune 100's to high-growth startups.

Digital Marketing Specialist Responsibilities:

• Optimize our marketing automation and lead nurturing processes through email marketing
• Grow new leads by converting site traffic through calls-to-action, landing pages and lead generation content
• Continuously develop, implement and enhance LaSalle Network's digital and print marketing and communications strategy
• Create, manage and distribute email and newsletter content to prospects and clients
• Analyze and report on marketing data/ROI/campaign performance via our Marketing Tech Stack: Google Analytics, Google Search Console, etc.
• Establish analytics to understand how our inbound marketing activity turns into customers and continually refine our process to convert clients
• Assist with the development and execution of paid advertising campaigns
• Manage surveys and track responses, trends and data
• Craft new Website/Landing Pages
• Optimize website copy for SEO, conduct keyword research and analysis, monitor SEO performance via Semrush
• Create proposals/pitch decks and execute Request for Proposals (RFPs)
• Leverage Canva, Google Slides and the Adobe Suite to create collateral to market our services
• Plan in-person and virtual events from ideation to set up to tear down

Digital Marketing Specialist Requirements:

• Bachelor's degree in Marketing, Communications, Public Relations or an equivalent field
• 2+ years of marketing experience
• Excellent verbal and written communication skills
• High energy and strong work ethic
• Flexibility and a positive attitude with an eagerness to learn and innate curiosity

If the Digital Marketing Specialist position sounds like an exciting step in your career, please apply today!

Thank you,

Lizzy Bann
Principal, Marketing Recruiting
LaSalle Network

LaSalle Network is an Equal Opportunity Employer m/f/d/v.

LaSalle Network is the leading provider of direct hire and temporary staffing services. For over two decades, LaSalle has helped organizations hire faster and connect top talent with opportunities, from entry-level positions to the C-suite. With units specializing in Accounting and Finance, Administrative, Marketing, Technology, Supply chain, Healthcare Revenue Cycle, Call Center, Human Resources and Executive Search. LaSalle offers staffing and recruiting solutions to companies of all sizes and across all industries.

LaSalle Network is the premier staffing and recruiting firm, earning over 100 culture, revenue and industry-based awards from major publications and having its company experts regularly contribute insights on retention strategies, hiring trends and hiring challenges, and more to national news outlets. LaSalle Network offers temporary Field Employees benefit plans including medical, dental and vision coverage. Family Medical Leave, Worker's compensation, Paid Leave and Sick Leave are also provided. View a full list of our benefits here: https://www.thelasallenetwork.com/wp-content/uploads/2024/04/Field-Employee-Benefits-LaSalle-Network.pdf