Digital Marketing Manager - GOAT USA

Organizational Background (Who we are):

GOAT USA is an athletic lifestyle clothing brand, bringing energy and passion to families across the United States. We pride ourselves on the quality of our products and our customer-centric approach, delivering an exceptional experience to everyone who connects with our brand. Spreading the aspirational message, "Ordinary people do extraordinary things," embodied in our logo, Chuck the GOAT has resonated with our deeply loyal constituency. Forming these bonds with mobile retail activations promotes an energy that carries through to our multiple revenue streams, including e-commerce, our own brick & mortar stores, and relationships with top retailers in the industry. As our business grows exponentially, we are excited to share our passion with passionate, experienced specialists looking to join the GOAT USA team.

Job Purpose 

The Digital Marketing Manager is responsible for developing, implements, and managing marketing campaigns that promote GOAT USA’s brand, products, and services. This position leverages various digital channels such as social media, SEO, email marketing, paid media, and content marketing to grow our online visibility, drive engagement, and achieve our business goals. 

Job Duties and Responsibilities

• Digital Strategy Development: Design and execute comprehensive digital marketing strategies aligned with business objectives, including brand awareness, lead generation, and customer retention.
• SEO & SEM: Optimize website content for search engines (on-page and off-page SEO), manage pay-per-click (PPC) campaigns (Google Ads, Bing Ads), and analyze performance metrics to maximize ROI.
• Content Marketing: Develop and curate engaging content for blogs, social media, email newsletters, and the website. Ensure consistency in messaging and tone across all platforms.
• Social Media Management: Create and manage social media campaigns across platforms (Facebook, Instagram, LinkedIn, Twitter, TikTok etc.), including content planning, scheduling, and audience engagement.
• Email Marketing: Build and maintain email marketing campaigns (newsletters, promotions, etc.) that keep customers informed, while optimizing for high open and click-through rates.
• Analytics & Reporting: Monitor and analyze digital marketing performance using tools like Google Analytics. Provide regular reports with actionable insights to optimize campaigns.
• A/B Testing & Conversion Rate Optimization: Run A/B tests for landing pages, email campaigns, and ads to improve performance and user experience.
• Agency: Monitor and maintain relationship with digital agency to ensure alignment between strategy and execution

Requirements:

• Bachelor’s Degree in Marketing, Communications, Business or a related field.
• 3+ years of experience in digital marketing or a similar role. 
• Experience in retail apparel industry.
• Familiarity with affiliate marketing and influencer collaborations.
• Proven experience with SEO, SEM, PPC, and social media advertising.
• Strong writing, editing, and content creation skills.
• Experience with digital marketing tools and platforms (Google Analytics, Klaviyo, etc.
• Excellent verbal and written communication skills.
• Strong communication, leadership and team management skills
• Excellent organizational and time management skills.
• Exceptional interpersonal and conflict-resolution skills.
• Expertise in Microsoft Office Suite (Word, Excel, PowerPoint, etc.)
• Strong writing skills with a focus on clear, concise, and persuasive communication.
• Full-Time, exempt.
• Normal working hours are from 9:00 a.m. to 5:30 p.m., Monday through Friday; must be flexible to work evenings and occasional weekends.

• Location: Plainview, NY

Equal Employment Opportunity Statement:

GOAT USA is proud to be an equal opportunity employer. We are committed to equal employment opportunity regardless of race, sex, religion, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status or any other basis protected by law. GOAT USA considers all qualified applicants regardless of criminal histories, consistent with legal requirements.