Digital Marketing Manager: Retention - Authentic
New York City, NY
About the Job
Who We Are
Authentic is a global brand development, marketing and entertainment platform. Authentic elevates and builds the long-term value of more than 50 consumer brands and properties by partnering with best-in-class manufacturers, wholesalers and retailers. We are a Lifestyle and Entertainment platform comprising value-driving business models and global brands. Authentic creates sustainable revenue streams through brand development, strategic partnerships and digital innovation.
Why Authentic
You'll be able to access the resources and scale, while leveraging innovative technology and nimble environment. What we're saying is, this isn't your average day job. If you're hungry to drive ideas into action and own your career, let's chat. Our team is rapidly innovating to evolve and define the future of our brands. With the help of some of the brightest minds in retail, marketing, licensing, legal and more, we are building the intersection of digital and experiential marketing to help achieve that mission. We reimagine, evolve and transform brands! At Authentic, we foster an inclusive workplace where diversity of thought and expertise drive competitive advantage. Our global teams are built by go-getters who contribute unique perspectives and push the boundaries of creativity and innovation. Headquartered in New York City, Authentic has offices in major metropolitan cities including Los Angeles and Miami, as well as Toronto, Mexico City, London, and Shanghai.
What You'll Do
The Digital Marketing Manager will lead planning and execution of marketing initiatives across a portfolio of D2C lifestyle, apparel, and footwear brands, focusing on retention channels email and sms.This cross-functional role will partner closely with copy, design, project management, and merchandising teams to ensure timely development and deployment of on-brand campaigns driving to key business results and helping to achieve sales targets. The successful candidate will employ data-driven decision-making, a hypothesis-driven test & learn mentality, and an eye toward constant optimization of initiatives and campaigns.
What you'll be working on
- Planning, execution, and measurement of D2C retention marketing initiatives across a growing portfolio of lifestyle, apparel, and footwear brands.
- Develop and produce email, app push, and SMS campaigns; assist with affiliate marketing and other performance marketing channels as required.
- Develop deep understanding of customers, advance customer segmentation, and help adapt messaging to maximize impact across segments.
- Plan and create new email, app push, and SMS journeys (triggered and/or multi-touch campaigns) to drive incremental purchasing.
- Collaborate with acquisition marketing stakeholders to drive list growth and quality.
- Create and maintain performance reporting; able to present results clearly and make recommendations based on findings.
- Partner with design, merchandising, operations, copywriting, etc. to establish & maintain marketing calendars and help guide production of accurate marketing assets.
- Brief in all asset needs in a timely manner to allow for copy, design, review, signoff and deployment of campaigns.
Must Haves:
- 3-4 years in a marketing role. B2B/D2C experience preferred. Fashion/apparel or footwear experience nice to have but not required.
- Fluency with at least one ESP required; experience with Klaviyo preferred.
- Solid grasp of CRM, customer segmentation, and retention strategies; experience with loyalty programs is advantageous.
- Experience with SMS/MMS marketing programs preferred but not required.
- Comfortable in a collaborative role with many internal and external stakeholders.
- Able to juggle multiple brands/initiatives at once and prioritize independently.
- Comfortable with Google Analytics.
Primary Location Salary Range: $80,000 - $95,000
Authentic is an equal-opportunity employer and we value and embrace the diversity and inclusion of all Team Members. We do not discriminate on the basis of gender, gender identity, sexual orientation, race, national origin, disability, age, marital status, protected veteran status, or other legally protected status.
For individuals with disabilities or religious obligations who would like to request an accommodation, please contact talent@authentic.com
To access Authentic' s Privacy Policy, which contains information regarding data collected from job applicants and how we use it, please click here: