Digital Marketing Manager - Asset Based Lending

Who We Are:

Based in New Jersey and established in 2010, Asset Based Lending, LLC (“ABL”) is one of the nation’s leading Hard Money Lenders. We provide fast bridge financing to real estate investors for the purchase, renovation, or new construction of single family, multi-family and mixed-use properties as well as DSCR rental loans for long term investors. We have closed thousands of loans since we began lending fourteen years ago, producing more than $2B in originations. ABL was acquired by a private equity firm in 2021, and with a renewed focus on growth, we’ve set our sights on consistent evolution and cementing our place as the premier private lender in the country.

Our Mission is Simple:

• Make Good Loans
• Provide Exceptional Service, Every Time
• Protect The Firm
• Build The Future

Job Summary:

The Digital Marketing Manager plays a critical role in developing, managing, and executing comprehensive digital marketing strategies aimed at boosting brand visibility, lead generation, and engagement across all online platforms. This individual will collaborate with cross-functional teams to drive digital initiatives that align with the company's overall marketing goals and business objectives.

Key Responsibilities:

• Strategic Planning & Execution: Lead the development of digital marketing strategies that include SEO, paid advertising (Google Ads etc.), content marketing, and website management to ensure maximum online visibility and lead generation.
• Campaign Management: Oversee the creation, implementation, and optimization of digital campaigns across multiple channels to ensure they are on-brand, on-budget, and deliver results.
• Cross-Functional Collaboration: Work closely with the SEO, website development, and paid ads teams, as well as external vendors and agencies, to ensure an integrated and cohesive online marketing approach.
• Performance Analysis: Analyze key performance metrics such as website traffic, conversion rates, customer engagement, and return on ad spend (ROAS). Generate actionable insights to refine and improve future digital marketing strategies.
• Trend Monitoring & Innovation: Stay informed on emerging digital marketing trends, tools, and technologies to keep Asset Based Lending's digital presence competitive and ahead of industry standards.
• Budget Management: Oversee the budget for all digital marketing efforts, ensuring optimal resource allocation and return on investment.
• Agency Management: Coordinate and manage relationships with external SEO and Google Paid Ad agencies, ensuring that all deliverables meet company standards and marketing objectives.
• Content Strategy Support: Collaborate with the content and creative teams to guide digital content that resonates with target audiences and drives engagement.

Qualifications:

• Bachelor’s degree in Marketing, Digital Media, Communications, or a related field.
• 4+ years of experience in digital marketing with a proven track record of managing and optimizing multi-channel campaigns.
• Strong knowledge of SEO best practices, paid media strategies, and website management tools.
• Proficiency with digital marketing tools such as Google Analytics, SEMrush, HubSpot, and social media management platforms.
• Demonstrated ability to analyze data and provide strategic recommendations.
• Strong analytical, problem-solving, and project management skills.
• Experience managing relationships with external agencies and vendors.

Preferred Skills:

• Familiarity with CRM and marketing automation tools.
• Experience with B2B financial services or real estate marketing.
• Ability to work independently and collaboratively in a fast-paced, results-oriented environment.