Digital Marketing Channel Manager from Collabera
Boston, MA
About the Job
Position Details:
- Industry - Banking and Financial
- Title - Digital Marketing Channel Manager
- Duration - 12+ months
- Location - Boston, MA (Hybrid)
- Pay - $45/hour to $52/hour
Job Description:
- Will be responsible for the day to day implementation of campaigns across Client's website and mobile app digital marketing channels. This roll will support the optimal use of owned marketing channels and drive the execution of enterprise-wide strategies to deliver on the Bank’s client deepening and growth objectives.
Responsibilities:
- Manage daily queue of activation and deactivations of marketing assets.
- Review submissions, perform quality assurance, and manage portfolio review with channel partners.
- Support line of business special trafficking events across website and mobile app digital marketing channels
- Collaborate and influence partners to refine channel strategy to improve channel capabilities and results while ensuring quality and timely execution of marketing requests.
- Serve as liaison to technology development, targeting, platform, and offers management teams as needed.
Required Skills:
- Candidate should have experience with Adobe Target. Experience with Adobe Audience Manager and Adobe Experience Platform is a plus.
- Must demonstrate an understanding of fundamental eCommerce disciplines including CMS, analytics, and testing.
- Must posess strong communication skills working with cross funcational teams.
- Passion to leverage technology and digital media to drive outstanding customer experiences.
- Working experience with JavaScript.
- Minimum of 3 years of experience in an e-business or Digital Marketing capacity.
- Self-motivated team player with attention to detail and able to handle multiple assignments.
- Strong interpersonal skills. Must be able to work well independently and in large group settings.
- Must have MS PowerPoint and Excel expertise.
TOP MUST HAVES:
- Previous digital marketing experience
- Strong attention to detail
- Project management skills – ability to handle multiple projects at varying stages at the same
Salary
40 - 50 /hour
