Content Marketing Manager - HealthVerity
Philadelphia, PA
About the Job
How you will help
We're looking for a passionate and experienced Content Marketing Manager to join our growing marketing team. This role will work closely with the Chief Operating Officer and Product Marketing Director to plan, develop, craft and implement the content strategy for HealthVerity. As the lead creator of content, this position works in collaboration with many departments including Marketing, Sales, Product and Research / Analytics.
What you will do
- Serve as the written voice for our pharmaceutical manufacturer, government and payer facing clients.
- Produce high-quality articles, white papers, blogs, press releases, email marketing, case studies, presentation content and web copy
- Serve as an exemplary writer, consistent with HealthVerity's tone and mission. You write clean, concise, well-polished and provocative copy
- Lead research to drive thought leadership that fuels white papers, webinars, press, awareness, and enhances the reputation of HealthVerity as a thought leader and information resource
- Work closely with the Marketing team for collaborative content delivery across all digital channels - social, blog, email, paid and partners.
- Implement SEO best practices in web content to increase traffic to our website
- Manage the HealthVerity editorial calendar and written guidelines
- Stay up-to-date with the latest industry trends, competitor's positioning and customer challenges in order to build a more effective editorial calendar
- Help assess the suitability of new social platforms if relevant
- Collaborate with the Design team to produce video, graphics and collateral to accompany content.
Required skills and experience
- Healthcare / Life sciences industry experience required
- Bachelor's or Master's in marketing, communications, journalism or related discipline
- 5+ years of digital marketing and content marketing work in a collaborative B2B environment
- Strong research, writing, editing and proofreading skills
- Experience/consistent performance in deadline-oriented environment due to tight time restraints and volume of work
- Ability to think strategically and creatively
- Experience managing KPIs and tracking effectiveness of content distribution.
- Work closely with internal stakeholders to inform copy and make adjustments based on their input
- Confident, enthusiastic, energetic and self-motivated ability to use initiative and willingness to work as part of a team
- Experience with HubSpot and WordPress
Base salary for the role is commensurate with experience and can range between $70,000 - 110,000 + annual bonus opportunity.
Hiring Locations
We prioritize hiring team members from the Philadelphia area whenever possible, as our main office is located in Center City, Philadelphia, where we operate on a hybrid model with in-office work required two days a week. However, for certain roles, we're also open to hiring from our hub locations, where we have groups of remote workers. Please note that, due to tax and labor regulations, we can only hire from specific states, but remote work is supported in the following key hubs and approved states:
Hub Locations:
- Philadelphia, Pennsylvania
- Boston, Massachusetts
- New York City, New York
- Baltimore, Maryland
- Washington D.C.
- Charlotte, North Carolina
- Raleigh-Durham, North Carolina
- Atlanta, Georgia
- Chicago, Illinois
About HealthVerity
HealthVerity synchronizes transformational technologies with the nation's largest healthcare and consumer data ecosystem to power previously unattainable outcomes and fundamentally advance the science. We offer a comprehensive, yet flexible approach, based on the foundational elements of Identity, Privacy, Governance and Exchange (IPGE), that synchronizes unparalleled Identity management with built-in Privacy compliance and Governance, providing the ability to discover and Exchange a near limitless combination of data at a record pace. Together with our partners in life sciences, government and insurance, we are Synchronizing the Science. To learn more about HealthVerity, visit healthverity.com.
Why you'll love working here
We are making a difference – Our technology is at the forefront of some of the biggest healthcare challenges in the world.
We are one team – Our people define our culture and always will. We take time out to celebrate each other at the end of every week through company-wide shout outs, and acknowledge the value that each of us adds towards our greater mission. Come share all you have to offer.
We are learners – Every team member is continually learning, no matter if we've been in a role for one year or much longer. We are committed to learning and implementing what is best for our clients, partners, and each other.
Benefits & Perks
- Compensation: competitive base salary & annual bonus opportunity (for non-commissioned roles)
- Benefits: comprehensive benefits with coverage on Day 1, medical, dental, vision, 401k, stock options
- Flexible location: our HQ is in Philadelphia. We offer both hybrid roles and those with quarterly travel.
- Generous PTO: Take time off as needed, targeted at 4 weeks per year, including vacation, personal and sick time, plus paid parental leave.
- Comprehensive and individualized onboarding: mentorship program, departmental talks, and a library of resources are available beginning day 1 for each new team member to minimize the stress of starting a new job
- Professional development: biweekly 1:1s, hands-on leadership that is goal-and growth-oriented for each team member, and an annual budget to support professional development pursuits
HealthVerity is an equal opportunity employer devoted to inclusion in the workplace. We believe incorporating different ideas, perspectives and backgrounds make us stronger and encourages an environment where ageism, racism, sexism, ableism, homophobia, transphobia or any other form of discrimination are not tolerated. All qualified job applicants will be given consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability. At HealthVerity, we're working towards an innovative and connected future for healthcare data and believe the future is better together. We can only do that if everyone has a seat at the table. Read our Equity Inclusion and Diversity Statement.
If you require a reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to careers@healthverity.com
Remote opportunities are not available in all areas and require team members to work from a fixed location due to tax and labor law implications - specific questions about remote positions can be discussed during the interview process with your recruiter.
Source : HealthVerity