Job Description

Position Title: Content and Communications Strategist & Marketing Coordinator
FLSA STATUS:         Not -Exempt
REPORTS TO:         Director of Sales         
SUPERVISES:           N/A
DEPARTMENT:      Marketing
COMPANY:              OC/The Overlook – Charlton Campus



POSITION SUMMARY:
The Content and Communications Strategist/Marketing Coordinator has the responsibility to provide support to the Director of Sales for all marketing focus areas.

POSITION DUTIES/ESSENTIAL FUNCTIONS:

• Create, copyedit, proofread and revise designated press release communications to the public and Overlook Community on all current events.
• Provide assistance in the assimilation of data, research and compose articles for the quarterly Masonic Trowel magazine publication.
• Work closely with Team Members to generate new ideas and content for posts on all designated social media outlets.
• Support assistant to the CEO and People & Culture Department, in drafting/editing meaningful memorandums and communications to internal and external stakeholders.
• Use photography to significantly enhance and capture spontaneous and planned programming and events for greater showcasing and sharing of happenings for those living and working at The Overlook, as well as to promote and release media & social media.
• Help plan, organize, and infuse new and creative ideas for campus wide events such as: Annual Fall Festival and Resident & Team Member engagement experiences.
• Implement Waitlist depositor events, newsletters, etc to keep engagement high.
• Maintain a professional marketing environment and model The Overlook’s Guiding Principles and The Overlook Way, with both internal and external stakeholders.
• Review and provide feedback on monthly marketing blogs.
• Perform administrative duties for the Marketing Department.
• Assist with the Marketing Plan as directed by the Director of Sales.
• Greet visitors and provide information when Team Members are not available. Answer the telephone, take messages, and reply to questions in accordance with general instructions and hospitality best practices.
• Communicate relevant information to and from staff as appropriate.
• Coordinate and help to ensure seamless and extraordinary Resident move-ins and experiences.
• Abide by and set an example for upholding departmental, personnel and company policies procedures and Guiding Principles.
• Demonstrate initiative by developing innovative ways to enhance marketing services.
• Must meet regular and predictable attendance requirements.
• Performs additional job duties as assigned and directed.

POSITION REQUIREMENTS:

• Graduating Senior in undergrad program in a public relations/related field.
• Strong oral and written communication skills a must.
• Ability to communicate well with prospects, Residents/older adults and family members, as well as community Team Members.
• Bi-lingual abilities an added plus. Particularly in Spanish and/or Portuguese.
• Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals. Ability to compute rate, ratio, and percentages as is relevant to the role.
• Outstanding organizational skills and the ability to coordinate many different activities simultaneously.
• Computer literate in office applications (Excel, Microsoft Word, Publisher, PowerPoint, etc.) which support the efforts of the Sales Department
• Accurate Typing and strong grammatical skills.
• Pleasant personality with outstanding telephone skills, demonstration of patience and kindheartedness, as well as penchant for promoting a welcoming environment focused on hospitality and genuine caring.
• Well-groomed and dressed according to OC policy.
•  Ability to maintain professional attitude at all times, even under pressure and tight timelines.

PHYSICAL REQUIREMENTS/WORKING CONDITIONS:

Primary work will be performed indoors in an office setting, may be exposed to the elements (heat, cold, rain, snow); walking and standing frequently; occasional lifting of up to 35 pounds.
 

COMMUNITY OVERVIEW:

The Overlook is a non-profit organization operating since 1911 and offering a full continuum of care and services for older adults in MA. The organization embraces its rich history and heritage, owning and managing 218 Independent Living Apartment Homes and Cottages, 28 Enhanced Care Private Suites, a 14- Suite Assisted Living Memory Care neighborhood, 27-unit Short-term Post-Acute Rehabilitation, 112-bed Long Term Care Skilled Nursing, as well as Home Health, Hospice, Palliative Care, Private Duty, Adult Day Services and Care Management divisions.

The Overlook and its 3 subsidiaries are based in Charlton, MA, with satellite home health and hospice offices across the state. The organization employs approximately 600 talented and compassionate Team Members and serves 1,500 Residents/Patients.

The Overlook has a Vision to design a mixed-use Community beyond its singular function as a Retirement Community, a pedestrian-friendly, walkable "Village Center" environment, with select retailers, restaurants featuring fresh, locally sourced food, a brewery, a large banquet, and events center, enriching programs, health and wellness-focused on mind, body and spirit, and more. The Overlook’s bucolic setting on 450 acres of beautiful New England countryside, 16 miles of nature trails, a dog park, and a wealth of amenities offer limitless possibilities in helping us reposition our Campus.
 

JUST SOME OF OUR BENEFITS AND PERKS:

 

Solid Track Record of Promoting Team Members from within	Plenty of Free Parking	Free Daily Lunch on Campus
Vacation, Sick, Holiday Time Floating Holidays	Travel Reimbursement	Professional Development
Flexible Spending and Health Reimbursement Accounts	Employee Assistance Programs	Tuition Reimbursement
Short Long Term Disability, Life Insurance	Medical, Dental, and Vision Insurance	Access to Fitness Center, Pool, and Onsite Massages

In compliance with the Americans with Disabilities Act, The Overlook will provide reasonable accommodations to qualified individuals with disabilities and encourages prospective Team Members and incumbents to discuss potential accommodations with the employer. The Overlook is strongly committed to diversity and a workplace environment that respects, appreciates, and values employee differences and similarities. By providing and supporting a work culture that fosters and builds upon diversity and its strengths, The Overlook will better serve our communities. The Overlook is an employment-at-will organization and an equal opportunity employer committed to maintaining a work and learning environment free from discrimination on the basis of sex, race, color, religion, national origin, pregnancy, gender identity, sexual orientation, marital/civil union status, ancestry, place of birth, age, citizenship status, veteran status, political affiliation, genetic information or disability, as defined and required by state and federal laws. Additionally, The Overlook prohibits retaliation against an applicant or employee because he or she has engaged in protected activity under the statutes prohibiting discrimination in the workplace.
 

COMMUNITY OVERVIEW:

The Overlook is a non-profit organization operating since 1911 and offering a full continuum of care and services for older adults in MA. The organization embraces its rich history and heritage, owning and managing 218 Independent Living Apartment Homes and Cottages, 28 Enhanced Care Private Suites, a 14- Suite Assisted Living Memory Care neighborhood, 27-unit Short-term Post-Acute Rehabilitation, 112-bed Long Term Care Skilled Nursing, as well as Home Health, Hospice, Palliative Care, Private Duty and Care Management divisions.

The Overlook and its 3 subsidiaries are based in Charlton, MA, with satellite home health and hospice offices across the state. The organization employs approximately 600 talented and compassionate Team Members and serves 1,500+ Residents/Patients.

The Overlook has a Vision to design a mixed-use Community beyond its singular function as a Retirement Community, a pedestrian-friendly, walkable "Village Center" environment, with select retailers, restaurants featuring fresh, locally sourced food, a brewery, a large banquet, and events center, enriching programs, health and wellness-focused on mind, body and spirit, and more. The Overlook’s bucolic setting on 450 acres of beautiful New England countryside, 16 miles of nature trails, a dog park, and a wealth of amenities offer limitless possibilities in helping us reposition our Campus.

THE OVERLOOK WAY:

All Team Members of The Overlook must embrace and commit to conducting themselves at all times in support of our 28 Guiding Principles, Culture of Excellence, and core values, which form the foundation of our unique culture. The Overlook strives to exceed expectations, inspire and "Do what's best for those we serve."

Integrity: saying what you mean, meaning what you say (in action and words), even if it hurts you personally or professionally

Respect for Individual Choice: empowering and supporting others in their Self-determination for health and well-being, as they define it

Compassion: understanding and empathy for others

Creativity/Innovation: thinking wildly, planning accordingly

Grace: putting people at ease, without compromising performance or outcomes

JUST SOME OF OUR BENEFITS AND PERKS:

1. Solid Track Record of Promoting
2. Team Members from within
3. Plenty of Free Parking
4. Free Daily Lunch on
5. Campus
6. Vacation, Sick, Holiday Time + Floating Holidays
7. Travel Reimbursement
8. Professional Development
9. Flexible Spending and Health Reimbursement Accounts
10. Employee Assistance Programs
11. Tuition Reimbursement
12. Short + Long Term Disability, Life Insurance
13. Medical, Dental, and Vision Insurance
14. Access to Fitness Center, Pool, and Onsite Massages

In compliance with the Americans with Disabilities Act, The Overlook will provide reasonable accommodations to qualified individuals with disabilities and encourages prospective Team Members and incumbents to discuss potential accommodations with the employer. The Overlook is strongly committed to diversity and a workplace environment that respects, appreciates, and values employee differences and similarities. By providing and supporting a work culture that fosters and builds upon diversity and its strengths, The Overlook will better serve our communities. The Overlook is an employment-at-will organization and an equal opportunity employer committed to maintaining a work and learning environment free from discrimination on the basis of sex, race, color, religion, national origin, pregnancy, gender identity, sexual orientation, marital/civil union status, ancestry, place of birth, age, citizenship status, veteran status, political affiliation, genetic information or disability, as defined and required by state and federal laws. Additionally, The Overlook prohibits retaliation against an applicant or employee because he or she has engaged in protected activity under the statutes prohibiting discrimination in the workplace.

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