Commerce Analytics Practice Lead - Verndale
Boston, MA
About the Job
ABOUT US
At Verndale, we create human experiences to drive business outcomes. We inspire, design, and build experiences that transform how our clients connect to their customers, in a digital world.
Within Verndale, this role sits under the Marketing Services team. The Marketing Services team are experts in meeting the ever-growing expectations of consumers in our digital world, to create experiences that inspire them to move. As the Commerce Analytics Practice Lead, your digital analytics and commerce expertise will be pivotal in shaping our clients’ data collection/KPIs and the reporting that can accelerate their growth and inspire the optimization of digital commerce that will directly impact their business.
Verndale is expanding its Marketing Services expertise, services, and offerings with our recent partnership and investment from Trinity Hunt Partners. This is an opportunity to be part of the design, formation and rapid growth of a commerce-focused team and be part of evolving agency culture as we focus more on B2B and B2C approaches - and are looking for someone to lead that growth. If you’re a data-driven thinker who believes in the transformative potential of data-based insights and measurement, and you’re passionate about what’s possible in the future of digital commerce, we want to hear from you.
Verndale is fully remote enabled, and we embrace the evolving definition of the workplace - as well as a healthy work life balance. We also regularly reserve 8-hr days just for your training, in addition to team level brainstorming workshops. This position can be remote, or hybrid out of our LA or Boston locations - your colleagues are located all across the US and out of our office in Quito, Ecuador and Montreal, Canada!
Marketing Team - Core Values
Be Humble: You’re smart yet always interested in learning from and helping others.
Work Transparently: You always deal in an honest, direct and transparent way.
Take Ownership: You embrace responsibility and find joy in having the answers.
Learn More: Through blog posts, podcasts, online training, and meetups you regularly self educate and improve your skill set.
Show Gratitude: You show appreciation and return kindness to those you work with.
About the Practice Lead, Commerce Analytics Position
The qualified candidate will be an analytics and tag management expert tasked with leading and mentoring a team that is responsible for selling, implementing, maintaining, and interpreting web analytics and other tracking on B2B and B2C ecommerce client websites - as well as research and/or analysis of the data collected. The role is structured to be a player/coach combination that involves both technical and managerial skills that would not require frequent oversight, rather occasional involvement from a Director.
Technical skills would include: knowledge and understanding of all aspects of digital marketing, particularly with regard to data, web analytics, tag management, and datalayers with especially good working experience of ecommerce tracking.
In this role, you will need to understand digital analytics platforms (i.e. Google Analytics, Matomo, Adobe Analytics, etc.), have the skills necessary to implement those platforms and associated tracking via tag management platforms (i.e. Google Tag Manager, Tealium, ADM, etc.), and understand data collection and consolidation practices to tell a story with data.
You must know how to determine if a platform is performing properly to collect user data, how to analyze that data, how to extrapolate the information, how to present the information, and how to connect all the pieces of a story for better optimization and conversions moving forward.
This role also requires experience leveraging data visualization applications to create dashboards across data sources to tell a robust digital marketing story, utilizing data visualization software (i.e. Looker Studio, Tableau, Power BI) and interpreting that data for clients so they understand its relevance to their goals/initiatives, including potential next steps. All of this will require heavy collaboration with project managers and technical teams.
Managerial skills would include: leadership skills such as inspiring/motivating, providing clear direction, leading by example, and solid decision making - communication skills such as running effective meetings, active listening to concerns/feedback, and delivering constructive feedback - collaboration skills such as fostering trust, recognizing and leveraging strengths, promoting cross-functional teamwork - conflict skills such as internal mediation and finding win-win solutions with clients while being calm and professional - coaching skills such as encouraging self improvement, mentoring and managing trainings, identifying opportunities and aligning skillsets - change management skills such as leading/navigating organizational changes and staying flexible and approachable - program development skills such as the ability to create templates, build repeatable processes, stay up to date on industry changes, and mature/update our approach as needed, and collaborate with technical teams when appropriate - AND operational skills such as project planning, resource allocation, and oversight before work goes to clients for our more junior level resources.
This role will be responsible to develop, train, and maintain a team on a set of standards and processes that you would establish to accomplish the skills and tasks outlined in the previous section. This will involve heavy collaboration with our project/account managers and leadership.
Sales skills: You will also support Verndale’s Marketing Services offerings at a high level. You must be comfortable and capable of executing a variety of web analytics and digital marketing tasks, as well as utilizing a variety of marketing technology tools to support and analyze those efforts, and supporting/guiding those are are doing the same in a way that is consistent and efficient. Understanding all of the tasks and work done by the team, as well as managing how its done, should enable you to structure and sell accurately planned work based on thorough gathering of client requirements as part of the initial conversations. This will involve heavy collaboration with our sales team also.
Responsibilities
Qualifications
We know that in order to do great work, you have to make work great. Verndale is committed to always being a company that celebrates diversity, equality and inclusion. We strive to recruit and retain people who are committed to creating the climate of respect that is essential for individual and company success. Verndale's services are built around a core methodology that encompasses Growth Strategy, Experience Design, Technology Enablement, and Experience Optimization.
Learn more about Verndale at http://www.verndale.com
Verndale is an Equal Opportunity Employer. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.
At Verndale, we create human experiences to drive business outcomes. We inspire, design, and build experiences that transform how our clients connect to their customers, in a digital world.
Within Verndale, this role sits under the Marketing Services team. The Marketing Services team are experts in meeting the ever-growing expectations of consumers in our digital world, to create experiences that inspire them to move. As the Commerce Analytics Practice Lead, your digital analytics and commerce expertise will be pivotal in shaping our clients’ data collection/KPIs and the reporting that can accelerate their growth and inspire the optimization of digital commerce that will directly impact their business.
Verndale is expanding its Marketing Services expertise, services, and offerings with our recent partnership and investment from Trinity Hunt Partners. This is an opportunity to be part of the design, formation and rapid growth of a commerce-focused team and be part of evolving agency culture as we focus more on B2B and B2C approaches - and are looking for someone to lead that growth. If you’re a data-driven thinker who believes in the transformative potential of data-based insights and measurement, and you’re passionate about what’s possible in the future of digital commerce, we want to hear from you.
Verndale is fully remote enabled, and we embrace the evolving definition of the workplace - as well as a healthy work life balance. We also regularly reserve 8-hr days just for your training, in addition to team level brainstorming workshops. This position can be remote, or hybrid out of our LA or Boston locations - your colleagues are located all across the US and out of our office in Quito, Ecuador and Montreal, Canada!
Marketing Team - Core Values
Be Humble: You’re smart yet always interested in learning from and helping others.
Work Transparently: You always deal in an honest, direct and transparent way.
Take Ownership: You embrace responsibility and find joy in having the answers.
Learn More: Through blog posts, podcasts, online training, and meetups you regularly self educate and improve your skill set.
Show Gratitude: You show appreciation and return kindness to those you work with.
About the Practice Lead, Commerce Analytics Position
The qualified candidate will be an analytics and tag management expert tasked with leading and mentoring a team that is responsible for selling, implementing, maintaining, and interpreting web analytics and other tracking on B2B and B2C ecommerce client websites - as well as research and/or analysis of the data collected. The role is structured to be a player/coach combination that involves both technical and managerial skills that would not require frequent oversight, rather occasional involvement from a Director.
Technical skills would include: knowledge and understanding of all aspects of digital marketing, particularly with regard to data, web analytics, tag management, and datalayers with especially good working experience of ecommerce tracking.
In this role, you will need to understand digital analytics platforms (i.e. Google Analytics, Matomo, Adobe Analytics, etc.), have the skills necessary to implement those platforms and associated tracking via tag management platforms (i.e. Google Tag Manager, Tealium, ADM, etc.), and understand data collection and consolidation practices to tell a story with data.
You must know how to determine if a platform is performing properly to collect user data, how to analyze that data, how to extrapolate the information, how to present the information, and how to connect all the pieces of a story for better optimization and conversions moving forward.
This role also requires experience leveraging data visualization applications to create dashboards across data sources to tell a robust digital marketing story, utilizing data visualization software (i.e. Looker Studio, Tableau, Power BI) and interpreting that data for clients so they understand its relevance to their goals/initiatives, including potential next steps. All of this will require heavy collaboration with project managers and technical teams.
Managerial skills would include: leadership skills such as inspiring/motivating, providing clear direction, leading by example, and solid decision making - communication skills such as running effective meetings, active listening to concerns/feedback, and delivering constructive feedback - collaboration skills such as fostering trust, recognizing and leveraging strengths, promoting cross-functional teamwork - conflict skills such as internal mediation and finding win-win solutions with clients while being calm and professional - coaching skills such as encouraging self improvement, mentoring and managing trainings, identifying opportunities and aligning skillsets - change management skills such as leading/navigating organizational changes and staying flexible and approachable - program development skills such as the ability to create templates, build repeatable processes, stay up to date on industry changes, and mature/update our approach as needed, and collaborate with technical teams when appropriate - AND operational skills such as project planning, resource allocation, and oversight before work goes to clients for our more junior level resources.
This role will be responsible to develop, train, and maintain a team on a set of standards and processes that you would establish to accomplish the skills and tasks outlined in the previous section. This will involve heavy collaboration with our project/account managers and leadership.
Sales skills: You will also support Verndale’s Marketing Services offerings at a high level. You must be comfortable and capable of executing a variety of web analytics and digital marketing tasks, as well as utilizing a variety of marketing technology tools to support and analyze those efforts, and supporting/guiding those are are doing the same in a way that is consistent and efficient. Understanding all of the tasks and work done by the team, as well as managing how its done, should enable you to structure and sell accurately planned work based on thorough gathering of client requirements as part of the initial conversations. This will involve heavy collaboration with our sales team also.
Responsibilities
- Sales estimates and pitch support as we acquire business from both new and existing accounts, including recommending the right level of resourcing
- Establish standards and processes for analytics specifically as it relates to our key tech partners and how commerce tracking with key analytics tools should integrate, including best practices
- Host client workshops and facilitate conversations to determine business, digital, and project goals - and from there identify relevant data sources and KPIs for reporting on success
- Plan/structure and implement analytics configurations for Google Analytics including Google Analytics 4 (GA4) via Google Tag Manager via a well-documented process
- Implement tracking and other data via tag management systems (GTM) while working with developers as needed for custom tracking and datalayers for both B2B and B2C sites
- Provide performance dashboards tailored to difference audiences based on the team’s marketing savviness to deliver actionable insights and recommendations
- Analyze attribution and contributions to the business across multiple channels to advise on resource allocation, and overall task prioritization for analytics focused updates
- Maintain up to date understanding of consent laws and PII, as well as provide high level guidance to clients (we are not legal advisors but tell our clients when to consult with theirs)
- Contribute to the vision and roadmap for the analytics services at Verndale as the company expands and matures
Qualifications
- 8 years of agency experience implementing and configuring web analytics and ecommerce tracking (GA4, Universal Analytics, Adobe, etc.) deployed via tag management systems (GTM, Tealium, etc.) in a multi-channel ecommerce environment
- 2 years of Management experience of a team of 3 doing commerce work
- Familiarity with eCommerce platforms such as Optimizely B2B/Sitecore and Salesforce B2B, Big Commerce etc
- Proficiency working with Google Analytics GA4, Google Tag Manager, Looker (Data Studio)
- Strong data analysis skills supported by experience in dashboard creation using Excel, Tableau, PowerBI, Datorama etc and the resulting insights/actionable next steps
- Understanding of and some experience with foundational ecommerce customer analytics concepts like LTV, funnel analysis, attribution modeling, CRO
- Ability to clearly and effectively communicate both verbally and in written/presentation formats to client and technical/dev teams
- Demonstrated a growth mindset by staying curious and continuously learning, embracing challenges, and improving themselves - especially as it relates to AI
- Nice to Have:
- Experience working with CDPs (customer data platforms)
- Experience with jira, confluence and project management tools
- Experience using programming and query languages such as Python, SQL or R
- Experimentation or A/B testing exposure
- SEO work experience
- Personalization planning exposure
Ten Great Reasons to Work at Verndale
- We are a rapidly growing company that is just as entrepreneurial today as when we were founded in 1998.
- We are relentlessly curious and enthusiastically solve our clients’ complex business problems through technology, data, and design.
- We foster a culture that enables every person in the organization to do the best work of their career.
- We offer regular training and professional development to move careers forward.
- Client and employee satisfaction are our two most important business metrics.
- We celebrate and champion diversity, equity, and inclusion.
- We offer generous paid company holidays, vacation, and paid sick time to every employee starting on day one.
- We provide top-of-the-line benefits including health, dental, vision, 401K, LTD, STD, Life Insurance, EAP, HRA and more.
- We support a healthy work/life balance.
- We are fully remote enabled and embrace the evolving definition of the workplace.
About Verndale
Verndale is a digital experience agency. purpose-built to help marketing and technology leaders connect the dots of the consumer journey. From our offices in Boston, Los Angeles, Montreal, and Quito, we design and develop digital experiences and enable marketing technologies that bring brands and their customers together.We know that in order to do great work, you have to make work great. Verndale is committed to always being a company that celebrates diversity, equality and inclusion. We strive to recruit and retain people who are committed to creating the climate of respect that is essential for individual and company success. Verndale's services are built around a core methodology that encompasses Growth Strategy, Experience Design, Technology Enablement, and Experience Optimization.
Learn more about Verndale at http://www.verndale.com
Compensation & Benefits
Verndale is proud of the fun, diverse, and respectful company environment we enjoy on a daily basis. Competitive compensation and comprehensive coverage for medical, dental, life, disability and a 401(k) savings plan are offered to all full-time employees. Ample company paid holidays and personal time off make having a work-life balance possible. For some roles, remote work is a definite possibility; we believe in hiring the best and keeping our own happy and motivated.Verndale is an Equal Opportunity Employer. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.
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