Business Marketing Analyst - IV.AI

IV.AI is looking for a Business Marketing Analyst. As such, you will be at the core of our marketing and business intelligence efforts, providing the analytical insights that drive our marketing strategies and support our growth. You will work closely with cross-functional teams to collect, analyze, and interpret data that informs business decisions and shapes our marketing campaigns. Your expertise in data analysis and marketing will help IV.AI stay ahead of market trends, and customer needs while optimizing the effectiveness of our marketing efforts.

In this role, you will identify and understand market dynamics, customer preferences, and competitive landscapes, translating those insights into actionable strategies that enhance our marketing initiatives and business objectives. You will regularly engage with the marketing, sales, and product teams to evaluate campaign performance, recommend optimizations, and forecast trends to help shape future marketing efforts.

Your ability to use data to inform decision-making will directly impact IV.AI’s market positioning and the success of our customer acquisition strategies. You will ensure our marketing efforts are data-driven and aligned with the company's broader business goals.

This role is perfect for someone passionate about data analysis, interested in marketing, and eager to contribute to the growth of a cutting-edge AI company.

Salary: $70,000 to $85,000 (in USD) depending on experience

Timezone: PST

Responsibilities

Business Process Analysis and Improvements

• Evaluate existing business processes to identify inefficiencies or areas for growth.
• Recommend and implement actionable changes to enhance operational efficiency and business growth.

Data-Driven Decision-Making

• Develop, track, and analyze key business metrics.
• Provide transparent reporting to management to inform strategic decisions.
• Support the strategic roadmap and prioritize initiatives based on data insights.

Cross-Functional Collaboration

• Coordinate and execute projects across teams (marketing, sales, operations).
• Regularly report on project outcomes and progress to stakeholders.

Content Creation and Campaign Management

• Design and implement B2C content strategies that elevate brand awareness.
• Measure content effectiveness to refine strategies and optimize performance.

Requirements

• Bachelor’s degree in Business, Marketing, Economics, or a related field.
• 1+ years of experience in marketing, operations, data analytics or similar at a startup (Seed, Series A) or in consulting.
• Proficiency in SQL (joins, CTEs, subqueries, and window functions)
• Strong sense of ownership and initiative in a fast-paced environment.
• Excellent communication skills and interpersonal skills.
• Must be authorized to work in the US.

Bonus Points

• Experience running email marketing paid media campaigns and related platforms (i.e., Hubspot, MailChimp, Ortto, or with paid Meta Ads Campaigns)

Benefits

• Health Care Plan (Medical, Dental & Vision)
• Paid Time Off (Vacation, Sick & Public Holidays)
• Family Leave (Maternity, Paternity)
• Short Term & Long Term Disability
• Training & Development
• Work From Home

We are…

IV.AI is the world's leading language processing AI platform. We have grown fast, but aim to retain our scrappy nature that enabled us to build big AI models that outperform the industry standards. There are many companies right now that talk about the potential impact of AI while we hustle hard and have actually proven the benefits repeatedly.

Helpful

We help people become smarter by using AI or data generated by AI models - the increased human intelligence is driven via a polished AI product that makes sense of noisy social media data, documents, web data, podcasts, internal or external communications. IV.AI takes problems that were previously too complex to manage because of the scope of the research and tracking needed to solve them and makes them easy to solve via high-quality data, easy to use tools and experienced, helpful teams.

Inclusive

Our inclusive culture values people regardless of their background, education or upbringing. In order to train machines to act appropriately, we need builders and contributors who are representative of the entire population. AI is only as good as the teams working on it and the training they receive. AI is incredibly powerful and human bias in the training process can be equally harmful to the world if the technology is not being managed by teams of people who are diverse and considerate.

Hardworking

In just 5 years IV.AI has built a scalable platform with 100s of AI solutions for Fortune 500 companies including Sony, Walmart, Toyota, Netflix, Time Warner, Fox, Capital One, Estée Lauder, to name a few.

Professional

Being professional and respectful of clients and coworkers is of the utmost importance. We work with blue-chip clients and with very sensitive data that requires care and diligence via our focussed security systems and protocols.

Collaborative

Our employees are constantly problem-solving and assessing their own output to maximise delivery. It’s important that our team is always looking for the best way of addressing problems so we can manage customer expectations.