Business Analyst IV - Aditi Consulting
Los Angeles, CA 90005
About the Job
Position Overview:
We are seeking a talented and detail-oriented Business Analyst with a focus on customer data enablement to join our team. The primary focus of this role is to enable, manage, and optimize customer data integration and activation within a Customer Data Platform (CDP). This role will collaborate closely with marketing, IT, and data teams to ensure seamless data-driven customer experiences across multiple marketing channels. While specific expertise in Adobe Experience Platform (AEP) is not required, familiarity with marketing CDPs is essential.
Key Responsibilities:
Customer Data Integration:
Key Skills & Qualifications:
Compensation:
The pay rate range above is the base hourly pay range that Aditi Consulting reasonably expects to pay someone for this position (compensation may vary outside of this range depending on several factors, including but not limited to, a candidate’s qualifications, skills, competencies, experience, location and end client requirements).
Benefits and Ancillaries:
Medical, dental, vision, PTO benefits and ancillaries may be available for eligible Aditi Consulting employees and vary based on the plan options selected by the employee.
Aditi Consulting LLC uses AI technology to engage candidates during the sourcing process. AI technology is used to gather data only and does not replace human-based decision making in employment decisions.
#AditiConsulting
We are seeking a talented and detail-oriented Business Analyst with a focus on customer data enablement to join our team. The primary focus of this role is to enable, manage, and optimize customer data integration and activation within a Customer Data Platform (CDP). This role will collaborate closely with marketing, IT, and data teams to ensure seamless data-driven customer experiences across multiple marketing channels. While specific expertise in Adobe Experience Platform (AEP) is not required, familiarity with marketing CDPs is essential.
Key Responsibilities:
Customer Data Integration:
- Work with cross-functional teams to design and implement customer data workflows into a Marketing CDP.
- Lead data onboarding processes, ensuring accurate and efficient integration of customer data from sources like CRM systems, analytics platforms, and third-party tools into the CDP.
- Collect and document detailed business requirements from stakeholders for customer data enablement projects.
- Analyze customer data sets to define data mapping and transformation logic required for integration into the CDP.
- Work closely with data engineers to ensure smooth data ingestion, transformation, and enrichment processes.
- Act as a liaison between marketing, IT, and analytics teams to align data strategies with business objectives and technical requirements.
- Provide regular updates to stakeholders on the progress of data enablement projects and ensure effective cross-team collaboration.
- Create dashboards and reports to provide insights into customer data quality
- Quantify data quality issues using SQL and reporting tools within the CDP
- Data Governance & Quality Assurance:
- Conduct regular audits to ensure data quality, accuracy, and adherence to organizational standards.
- Collaborate with QA teams to define test cases and validate the integration and performance of customer data within the CDP.
- Documentation
- Create and maintain documentation of CDP data dictionary, data flows, and entity relationships
- Create and maintain documentation of data enablement workflows and process
Key Skills & Qualifications:
- Bachelor’s degree in business, Marketing, Data Science, or a related field.
- 7+ years of experience as a Business Analyst, preferably with a focus on customer data, marketing technology, or data platforms.
- Familiarity with Customer Data Platforms (CDPs) and data integration processes.
- Experience with CRM systems, analytics tools, and digital marketing technologies (e.g., Salesforce, Google Analytics, Adobe Analytics).
- Proficiency in SQL and basic data analysis; experience with data visualization tools (e.g., Tableau, Power BI) is a plus.
- Excellent communication skills with the ability to bridge the gap between technical and non-technical stakeholders.
- Strong problem-solving abilities and attention to detail.
- Experience with agile methodologies and project management is a plus.
- Familiarity with data privacy regulations (GDPR, CCPA) and best practices for managing customer data.
Compensation:
The pay rate range above is the base hourly pay range that Aditi Consulting reasonably expects to pay someone for this position (compensation may vary outside of this range depending on several factors, including but not limited to, a candidate’s qualifications, skills, competencies, experience, location and end client requirements).
Benefits and Ancillaries:
Medical, dental, vision, PTO benefits and ancillaries may be available for eligible Aditi Consulting employees and vary based on the plan options selected by the employee.
Aditi Consulting LLC uses AI technology to engage candidates during the sourcing process. AI technology is used to gather data only and does not replace human-based decision making in employment decisions.
#AditiConsulting
Source : Aditi Consulting