Brand Manager - Tatum by Randstad

A startup health and wellness brand (with big company backing) is seeking an experienced Brand Manager that will own the Brand/Marketing strategy and execution. This person will be the number 4 employee for this brand and will need to wear a lot of hats.

This individual will collaborate closely with the CEO and Director of E-commerce to build the brand's presence in the wellness space. The ideal candidate will have experience with established brands and be eager to launch and grow a brand from the ground up within a scrappy, energetic team.

Responsibilities:

• Brand Strategy Development: Develop and implement a comprehensive brand strategy that encompasses positioning, identity, and messaging to resonate with consumers.
• Brand Book Creation: Design and produce a cohesive brand book that outlines brand values, mission, tone of voice, consumer persona, and visual guidelines.
• Marketing Strategy Execution: Work alongside the CEO and Director of Ecommerce to execute innovative marketing strategies that drive brand awareness and customer acquisition.
• Social Media Management: Oversee the collaboration with our social agency to create engaging content and campaigns that reflect brand values and drive engagement.
• Brand Activations: Plan and execute pre-launch and post-launch brand activations that capture consumer interest and contribute to brand visibility.
• Cross-Functional Collaboration: Collaborate with product development, sales, and customer service teams to ensure a consistent brand experience across all touchpoints.
• Market Research: Conduct thorough market analysis to identify target consumer segments, trends, and competitive landscape, informing strategic decisions.
• Content Creation: Develop high-quality marketing materials and content that align with the brand’s vision and elevate brand aesthetic, including web content, blogs, and emails.
• Holistic Brand Identity Management: Ensure consistent brand messaging and design across all marketing channels, including digital, print, and in-person experiences.
• Performance Tracking: Establish and monitor key performance indicators (KPIs) for brand initiatives and campaigns, providing insights for continuous improvement.
• Community Engagement: Build and nurture relationships with consumers and wellness communities, fostering brand loyalty and advocacy.
• Event Planning: Organize and execute brand events and partnerships that showcase the products and create memorable consumer experiences.
• Budget Management: Assist in developing and managing the marketing budget, ensuring optimal resource allocation for maximum impact.
• Feedback Loop Creation: Establish mechanisms for gathering consumer feedback to refine brand strategy and product offerings based on insights.
• Proactive Project Management: Take initiative on projects and campaigns, demonstrating leadership and drive in executing the brand vision.

Quals:

• 3+ years of experience in brand management, preferably in the wellness or consumer goods space.
• Strong understanding of brand strategy, digital marketing, and consumer engagement.
• Excellent communication and project management skills.
• Ability to work in a fast-paced startup environment and adapt to changing priorities.
• Passion for wellness and holistic health.

The salary could be 100-130k or more depending on experience. Bonus/benefits/perks available.

They are based in the financial district and the founder is looking for someone that wants to work in office with her while they get the brand off the ground and be part of an exciting/passionate environment.